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Ireland - Digital Economy and Digital Media - Statistics and Analyses


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Ireland - Digital Economy and Digital Media - Statistics and Analyses

During the last two years the market for converged media and applications in Ireland has evolved rapidly in line with the improved reach and capacity of broadband infrastructure. Both the government through its National broadband Scheme, and operators such as eir and Vodafone Ireland through their investment programs, are extending the reach of improved broadband services for customers. By early 2016 eir had signed up about 30,000 customers on its FttP infrastructure while. Vodafone, in conjunction with the utility ESB, also has a 1Gb/s offer. Virgin Media Ireland, formerly UPC Ireland, is also looking to adopt the DOCSIS3.1 standard which will boost download speeds to above 1Gb/s. These infrastructure upgrades improve the ability of subscribers to tap into a wide range of OTT services, including videostreaming services from the likes of Netflix and other providers. This report presents an overview of all these platforms and major service providers, noting the status of digital TV via the terrestrial, cable and satellite platforms, as well as interactive TV services.

Key developments:

Vodafone Ireland becomes a quad-play provider with its IPTV launch; Virgin Media Ireland discontinues its MMDS service; eir launches eVision on Demand service; RTÉ initiates Saorview DTT service; Magnet Networks launches free web TV; government's NewEra broadband plans to support connectivity; Sky launches triple play service; report updates includes the regulator's market data to Q4 2015, telcos' operating and financial data to Q1 2016, recent market developments.

Companies mentioned in this report:

Virgin Media Ireland, Smart Telecom, Magnet Networks, eir (Eircom), Casey Cablevision.


1. Synopsis
2. Digital economy
2.1 eHealth
3. Digital media
3.1 Introduction
3.2 Business models
3.2.1 Bundled services
3.2.2 Smart Telecom
3.2.3 Magnet Networks
3.2.4 Virgin Media Ireland
3.2.5 Vodafone Ireland
3.3 Regulatory issues
3.3.1 Multichannel Multipoint Distribution Systems (MMDS)
4. Digital TV
4.1 Overview and statistics
4.1.1 Digital dividend
4.2 Videostreaming
4.3 Communications: VoIP
4.4 Cable TV
4.4.1 Digital cable TV
4.4.2 Virgin Media Ireland
4.4.3 Casey Cablevision
4.5 Satellite TV
4.5.1 Digital satellite TV
4.5.2 Sky
4.6 Digital Terrestrial TV (DTTV)
4.7 Digital cinema
4.8 Interactive TV (iTV)
5. Related reports
Table 1 Proportion of bundled services, by type 2011 - 2015
Table 2 Virgin Media Ireland bundled service subscriptions 2015 - 2016
Table 3 Statistical overview of Ireland's broadcasting market 2008 - 2015
Table 4 Proportion of homes by reception method 2008 - 2015
Table 5 Proportion of pay TV and FTA households 2003 - 2015
Table 6 Proportion of digital and analogue households 2007 - 2015
Table 7 Virgin Media Ireland subscribers 2006 - 2016
Table 8 Virgin Media Ireland revenue 2006 2009; 2013 - 2016
Table 9 Historic - Satellite TV antennae and home penetration 1992 - 2004
Table 10 Satellite TV antennae and home penetration 2005 - 2016
Table 11 Sky TV subscribers by bundled type 2013 - 2015
Chart 2 UPC Ireland cable TV subscribers 2006 - 2016

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