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Iceland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses


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Iceland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Government commits funds for NGA networks

Iceland has one of Europe's smallest economies and markets, and so growth within the telecom sector is limited. The market for some years suffered from the effects of the ongoing economic downturn which erupted in 2008, though economic growth has translated into improved investment in the sector as the main telcos upgrade both mobile and fixed networks. The government has also been supportive by promoting Next Generation Access networks, particularly affecting rural areas.

The incumbent, Síminn, found itself in a precarious position with creditors as a result of it having hedged against the falling króna and the failure of banks to honour their currency swap agreements. With falling revenue the company was obliged to adopt efficiency measures and streamline its operations. Having undergone a restructure in 2013 to separate its wholesale and retail activities, the company in early 2015 gained regulatory approval to merge with its holding company Skipti.

There is effective competition in all market sectors, with a small number of new players having emerged to challenge the dominance of the two leading players Síminn and Vodafone Iceland. The new entrants Nova and 365 have expanded their launched fixed-line services, complementing their existing presence in the mobile phone market. 365 is in the process of developing an LTE network in competition with Síminn and Vodafone Iceland, while in mid-2015 the latter set up a network sharing joint venture with Nova in order to extend the reach of their LTE infrastructure more cost effectively.

Market penetration rates in Iceland's telecoms sector 2015 (e)
Market | Penetration rate
Mobile | 129%%
Fixed-line | 50%%
Broadband | 45%
(Source: BuddeComm)

Key developments:

Icelandic Competition Authority approves the merger between Síminn and Skipti.
Síminn's LTE network provides near 90% population coverage, delivering data at up to 150Mb/s.
Regulator approves mobile network sharing venture between Vodafone Iceland and Nova;
Broadband adoption in Iceland remains among the highest in the world, with strong focus on fibre networks.
Tal merges with 365 Media, providing stronger competition to Síminn and Vodafone.
LTE licensees committed to providing 99% population.
Report update includes the regulator's market data for 2014, operator data to Q1 2015, recent market developments.

Companies mentioned in this report:

Vodafone Iceland, Síminn, Nova, Tal, 365 Media.
This report provides a comprehensive overview of trends and developments in Iceland's telecommunications market.

Subjects covered include:

Market and industry analyses, trends and developments;
Facts, figures and statistics;
Industry and regulatory issues;
Infrastructure developments;
Major Players, Revenues, Subscribers, ARPU, MoU;
Internet, VoIP, IPTV;
Mobile Voice and Data Markets;
Broadband (FttP, DSL, cable, wireless);
Convergence and Digital Media;
Mobile ARPU;
Government policies affecting the telecoms industry;
Market liberalisation and industry issues;
Telecoms operators privatisation, IPOs, acquisitions, new licences;
Mobile technologies (GSM; 3G, HSPA, LTE).


1. Executive summary
2. Key statistics
3. Telecommunications market
3.1 Overview of Iceland's telecom market
3.2 The Telecommunications Fund
3.3 Economic crisis 2008 - 2013
4. Regulatory environment
4.1 Historic overview
4.2 Regulatory authority
4.3 Telecom sector liberalisation in Iceland
4.4 Privatisation
4.5 Interconnect
4.6 Access
4.7 Number portability (NP)
4.8 Carrier preselection (CPS)
5. Fixed-network operators
5.1 Síminn
5.2 Vodafone Iceland
6. Telecommunications infrastructure
6.1 National telecom network
6.2 International infrastructure
7. Broadband market
7.1 Market analysis
7.1.1 Broadband statistics
7.1.2 Government policies
7.2 Forecasts broadband subscribers 2015; 2017; 2020
7.2.1 Notes on scenario forecasts
7.3 Digital Subscriber Line (DSL) networks
7.4 Fibre-to-the-Premises (FttP) networks
7.5 Broadband Powerline (BPL)
7.6 Other fixed broadband services
7.6.1 Satellite
7.6.2 Wireless broadband
8. Digital media
8.1 Digital TV
8.1.1 TV-over-DSL (IPTV)
8.1.2 Video-on-Demand (VoD)
9. Voice over Internet Protocol (VoIP)
10. Mobile communications
10.1 Market analysis
10.2 Mobile statistics
10.2.1 General statistics
10.2.2 Prepaid
10.2.3 Mobile data services
10.2.4 Mobile broadband
10.3 Regulatory issues
10.3.1 Roaming
10.3.2 Network sharing
10.3.3 Mobile Termination Rates (MTRs)
10.4 Mobile infrastructure
10.4.1 Analogue networks
10.4.2 Digital networks
10.4.3 Other infrastructure developments
10.5 Major mobile operators
10.6 Mobile data services
10.7 Mobile content and applications
10.7.1 Mobile TV
11. Related reports
Table 1 Country statistics Iceland 2015 (e)
Table 2 Telecom revenue and investment statistics 2014
Table 3 Telephone network statistics 2014
Table 4 Internet user statistics 2015 (e)
Table 5 Broadband statistics 2015 (e)
Table 6 Mobile statistics 2015 (e)
Table 7 National telecommunications authority
Table 8 Telecom market revenue by sector 2004 - 2014
Table 9 Telecom market investment by sector 2004 - 2014
Table 10 Skipti financial data 2006 - 2014
Table 11 Historic - Fixed-line access channels: PSTN and ISDN 1995; 1997; 1999 - 2004
Table 12 Fixed-line access channels: PSTN and ISDN 2005 - 2014
Table 13 Fixed-line (PSTN) subscribers by operator 2006 - 2014
Table 14 Fixed-line subscriber market share by operator 2006 - 2014
Table 15 Fixed-line traffic (PSTN/ISDN) 2000 - 2014
Table 16 Fixed-line revenue 2007 - 2014
Table 17 Dial-up internet calls 2007 - 2014
Table 18 Internet and data revenue 2007 - 2014
Table 19 Historic - Internet users and penetration rate 1996 - 2004
Table 20 Internet users and penetration rate 2005 - 2014
Table 21 Total broadband subscribers and penetration rate 2001 - 2015
Table 22 Broadband penetration by access type 2004 - 2014
Table 23 Annual growth in DSL and fibre lines 2001 - 2014
Table 24 Broadband subscribers by operator 2008 - 2014
Table 25 Forecast broadband subscribers 2015; 2017; 2020
Table 26 DSL subscribers by operator 2004 - 2014
Table 27 Proportion of broadband connections by speed 2011 - 2014
Table 28 Fibre subscribers by operator 2005 - 2014
Table 29 Satellite broadband subscribers 2005 - 2014
Table 30 Wireless broadband subscribers 2004 - 2014
Table 31 VoIP subscribers 2006 - 2016
Table 32 IP phone subscribers 2007 - 2014
Table 33 Historic - Mobile subscribers and penetration rate 1997; 1999 2004
Table 34 Mobile voice subscribers and penetration rate 2005 2016
Table 35 Historic - Mobile subscribers: analogue and GSM 1995; 1997; 1999 - 2004
Table 36 Mobile subscribers: analogue and GSM 2005 - 2012
Table 37 Mobile voice subscribers by operator (regulator data) 2005 - 2014
Table 38 Mobile services revenue 2007 - 2014
Table 39 Prepaid and contract market subscribers 2000 - 2014
Table 40 Prepaid subscribers by operator 2006 - 2014
Table 41 Total SMS traffic by operator 2000 - 2014
Table 42 Total MMS traffic by operator 2007 - 2014
Table 43 Mobile broadband subscribers by operator (voice and data) 2009 - 2014
Table 44 European voice roaming charges 2007 - 2014
Table 45 European SMS and data roaming charges 2011 - 2014
Table 46 Active mobile phone cards by type 2006 - 2014
Table 47 Proportion of active GMS and UMTS cards 2008 - 2014
Table 48 Vodafone Iceland financial data 2013 - 2015
Table 49 Mobile market share of voice subscribers by operator 2006 - 2014
Table 50 Mobile voice traffic 2000 - 2012
Table 51 Mobile data traffic by operator 2008 - 2012
Table 52 Mobile data traffic by type 2008 - 2014
Table 53 Mobile data-only subscribers 2009 - 2016
Chart 1 Telecom market revenue by sector 2004 2014
Chart 2 Telecom market investment by sector 2004 2014
Chart 3 Skipti financial data 2006 2014
Chart 4 Fixed-line subscribers by operator 2006 2014
Chart 5 Fixed-line traffic (PSTN/ISDN) 2000 2014
Chart 6 Fixed-line revenue 2007 2014
Chart 7 Total broadband subscribers by type 2003 2015
Chart 8 Broadband subscribers by operator 2008 2014
Chart 9 DSL subscribers by operator 2004 2014
Chart 10 Active GMS and UMTS cards 2006 2014
Chart 11 Proportion of active GMS and UMTS cards 2008 2014
Chart 12 Mobile market share of voice subscribers by operator 2006 2014
Chart 13 Mobile data traffic by operator 2008 2014
Chart 14 Mobile data traffic by type 2008 2014
Exhibit 1 Overview of digital media

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