Iceland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
Government commits funds for NGA networks
Iceland has one of Europe's smallest economies and markets, and so growth within the telecom sector is limited. The market for some years suffered from the effects of the ongoing economic downturn which erupted in 2008, though economic growth has translated into improved investment in the sector as the main telcos upgrade both mobile and fixed networks. The government has also been supportive by promoting Next Generation Access networks, particularly affecting rural areas.
The incumbent, Síminn, found itself in a precarious position with creditors as a result of it having hedged against the falling króna and the failure of banks to honour their currency swap agreements. With falling revenue the company was obliged to adopt efficiency measures and streamline its operations. Having undergone a restructure in 2013 to separate its wholesale and retail activities, the company in early 2015 gained regulatory approval to merge with its holding company Skipti.
There is effective competition in all market sectors, with a small number of new players having emerged to challenge the dominance of the two leading players Síminn and Vodafone Iceland. The new entrants Nova and 365 have expanded their launched fixed-line services, complementing their existing presence in the mobile phone market. 365 is in the process of developing an LTE network in competition with Síminn and Vodafone Iceland, while in mid-2015 the latter set up a network sharing joint venture with Nova in order to extend the reach of their LTE infrastructure more cost effectively.
Icelandic Competition Authority approves the merger between Síminn and Skipti. Síminn's LTE network provides near 90% population coverage, delivering data at up to 150Mb/s. Regulator approves mobile network sharing venture between Vodafone Iceland and Nova; Broadband adoption in Iceland remains among the highest in the world, with strong focus on fibre networks. Tal merges with 365 Media, providing stronger competition to Síminn and Vodafone. LTE licensees committed to providing 99% population. Report update includes the regulator's market data for 2014, operator data to Q1 2015, recent market developments.
Companies mentioned in this report:
Vodafone Iceland, Síminn, Nova, Tal, 365 Media. This report provides a comprehensive overview of trends and developments in Iceland's telecommunications market.
Subjects covered include:
Market and industry analyses, trends and developments; Facts, figures and statistics; Industry and regulatory issues; Infrastructure developments; Major Players, Revenues, Subscribers, ARPU, MoU; Internet, VoIP, IPTV; Mobile Voice and Data Markets; Broadband (FttP, DSL, cable, wireless); Convergence and Digital Media; Mobile ARPU; Government policies affecting the telecoms industry; Market liberalisation and industry issues; Telecoms operators privatisation, IPOs, acquisitions, new licences; Mobile technologies (GSM; 3G, HSPA, LTE).