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Hungary - Mobile Market Insights, Statistics and Forecasts

Hungary - Mobile Market Insights, Statistics and Forecasts

Hungary's dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. Mobile penetration is high, providing fewer opportunities for revenue growth through new subscriber additions but enabling MNOs to capitalise on strong consumer demand for mobile data services. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions. This report provides an informative overview of Hungary's mobile market, covering the major players, voice and data services, regulations and a wealth of statistics offering insight and analysis in the state of the market.

Key developments:

Regulator awards 450MHz spectrum, facilitating a range of services, also prepares a multi-band auction including digital dividend spectrum; Ericsson trials LTE-A for T-Mobile; MPVI Mobil abandons plans to enter the mobile market; spectrum auction in the 900MHz band raises HUF43.9 billion; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; T-Mobile Hungary expands HSPA+ network; Tesco, UPC and Lidl join market as MVNOs; smartphones accounting for up to 70% of handset sales; T-Mobile launches Hungary's first commercial LTE service; mobile subscriber base falls in 2013; MTRs reduced; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; MPVI Mobile spectrum award nullified; regulator market data to Q1 2014; telcos' financial and operating data to Q4 2013; market developments to May 2014.

Companies covered in this report include:

T-Mobile, Telenor, Vodafone Hungary.


1. Synopsis
2. Mobile communications
2.1 Overview of Hungary's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 3G licence awards
2.2.3 900MHz spectrum
2.2.4 Multi-band auction
2.2.5 26GHz spectrum
2.2.6 450MHz spectrum
2.2.7 Mobile Termination Rates (MTRs)
2.2.8 Mobile Number Portability (MNP)
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.4 Major mobile operators
2.4.1 T-Mobile (MTel)
2.4.2 Telenor
2.4.3 Vodafone Hungary
2.4.4 MPVI Mobil
2.4.5 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.2 General Packet Radio Service (GPRS)
2.6.3 Push-to-talk (PTT)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 T-Mobile
2.7.2 Vodafone Hungary
2.7.3 Telenor
2.7.4 M-commerce (micropayments)
2.8 Mobile marketing
2.8.1 QR code readers
2.8.2 Vodafone 360
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1998 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile voice market share by SIM cards 2006 - 2014
Table 4 Smart phones in use 2006 - 2013
Table 5 T-Mobile subscribers 2003 - 2013
Table 6 T-Mobile mobile broadband subscribers 2008 - 2013
Table 7 T-Mobile revenue 2004 - 2013
Table 8 T-Mobile ARPU 2004 - 2013
Table 9 Telenor subscribers 2004 - 2013
Table 10 Telenor mobile financial data 2006 - 2013
Table 11 Telenor Monthly ARPU 2006 - 2013
Table 12 Telenor Monthly ARPU 2006 2013
Table 13 Vodafone subscribers 2007 - 2013
Table 14 Ratio of prepaid to postpaid subscribers 2007 - 2013
Table 15 Total SMS and MMS messages sent 2002 - 2012
Chart 1 Mobile subscribers and penetration rate 2005 2015
Chart 2 Telenor mobile financial data 2006 2013
Exhibit 1 2G spectrum awards
Exhibit 2 Mobile network coverage Mar 2012

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