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Hungary - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

Hungary possesses a dynamic mobile market served by three mobile network operators. Mobile penetration has since reached levels indicative of saturation, with fewer opportunities for revenue growth through new subscriber additions. Revenue growth has since focused on lifting ARPU levels, which have fallen in response to competition and regulatory-mandated tariff reductions. The nascent mobile broadband market is a key growth area in the medium-term, given the currently low penetration levels and increasingly affordability of multimedia capable handsets. This report provides an informative overview of Hungary’s mobile market, covering the major players, voice and data services, regulations and a wealth of statistics offering an insight into the state of the market.

Key developments:

Spectrum auction in the 900MHz band raises HUF43.9 billion; telecom tax affecting mobile revenue; M2M sector gaining traction; MNOs trial NFC applications; T-Mobile Hungary expands HSPA+ network; Tesco and Lidl prepare for mobile services as MVNOs; smartphones expected to account for up to 70% of handset sales in 2012; T-Mobile launches Hungary’s first commercial LTE service; mobile subscriber base falls in early 2012; MTRs reduced from the beginning of 2012; Telenor Hungary upgrades HSPA+ network; Vodafone doubles data transmission to 42Mb/s using DC-HSPA+ technology; regulator market data to April 2012; telco financial and operating data to March 2012; market developments into mid-2012.

Companies covered in this report include:

T-Mobile, Telenor, Vodafone Hungary.


1. Synopsis
2. Mobile communications
2.1 Overview of Hungary’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 3G licence awards
2.2.3 900MHz spectrum
2.2.4 26GHz spectrum
2.2.5 Mobile Termination Rates (MTR)
2.2.6 Mobile Number Portability (MNP)
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.4 Major mobile operators
2.4.1 T-Mobile
2.4.2 Telenor
2.4.3 Vodafone Hungary
2.4.4 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.6.2 General Packet Radio Service (GPRS)
2.6.3 Push-to-talk (PTT)
2.6.4 Enhanced Data for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 T-Mobile
2.7.2 Vodafone Hungary
2.7.3 Telenor
2.7.4 M-commerce (micropayments)
2.8 Mobile marketing
2.8.1 QR code readers
2.8.2 Vodafone 360
3. Related reports
List of Tables, Exhibits and Charts
Table 1 – Mobile subscribers and penetration rate – 1998 - 2013
Table 2 – Mobile voice market share by SIM cards – 2006 - 2012
Table 3 – T-Mobile subscribers – 2003 - 2012
Table 4 – T-Mobile revenue – 2004 - 2012
Table 5 – T-Mobile ARPU – 2004 - 2012
Table 6 – Telenor subscribers – 2004 - 2012
Table 7 – Telenor financial data – 2006 - 2012
Table 8 – Telenor Monthly ARPU – 2006 - 2012
Table 9 – Telenor Monthly ARPU – 2006 – 2012
Table 10 – Vodafone subscribers – 2007 - 2011
Table 11 – Ratio of prepaid to postpaid subscribers – 2007 - 2012
Table 12 – Total SMS and MMS messages sent – 2002 - 2012
Chart 1 – Mobile subscribers and penetration rate – 2003 – 2013
Chart 2 – Telenor financial data – 2006 – 2012
Exhibit 1 – 2G spectrum awards
Exhibit 2 – Mobile network coverage – Mar 2012

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