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Hungary - Digital Economy and Digital TV - Insights, Statistics and Analysis


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Hungary - Digital Economy and Digital TV - Insights, Statistics and Analysis

Hungary's broadcasting market is evolving due to competition and the transition to digital programming. Standard definition and high definition digital TV is available via terrestrial TV, cable TV networks, satellite and broadband TV. Competition has intensified due to an increased number of service providers and the introduction of bundled offerings. This report profiles Hungary's digital media market, covering market developments as well as the major players in the broadcasting, digital terrestrial TV, broadband TV, cable TV and satellite TV markets.

Key developments:

DTTV available to 95% of population, first two stages of ASO completed by November 2013 with 90 sites set up; UPC cable dominance following purchase of FiberNet assets, launch of 250Mb/s service; Magyar Telekom launches Interactive Sat TV satellite TV platform; government abandons utility network tax; New Media Law causing EC concerns; UPC launches mobile service as an MVNO; government considers infrastructure tax to hit cablcos; regulator market data to September 2013; telco's financial and operating data for Q3 2013; market developments to November 2013.

Companies covered in this report include:

UPC, T-Kabel, FiberNet, Antenna Hungaria, Maygar Televizio, TV2.


1. Synopsis
2. Overview of digital media market
3. Bundled services
4. Regulatory developments
5. Free-to-Air (FTA) TV
5.1 Magyar Televizió (MTV)
5.2 TV2
5.3 RTL Klub
6. Digital TV (DTV)
6.1 Broadband TV (IPTV)
6.2 Cable TV (CATV)
6.2.1 UPC Hungary
6.2.2 T-Home
6.2.3 Invitel
6.2.4 Antenna Digital
6.3 Satellite-based pay TV developments
6.4 Digital Terrestrial TV (DTTV)
7. Related reports
Table 1 TV market share by main operators 2009 - 2013
Table 2 TV market share by platform 2009 - 2013
Table 3 TV subscribers by reception 2009 - 2013
Table 4 Take-up of services by bundle 2010 - 2012
Table 5 Proportion of bundled take-up by provider 2010 - 2012
Table 6 Magyar Telekom IPTV subscribers 2007 - 2013
Table 7 Cable TV homes passed and subscribers 2002 - 2013
Table 8 Cable TV sector investment 2002 - 2013
Table 9 UPC homes passed 2003 - 2013
Table 10 UPC Subscribers by service type 2003 - 2013
Table 11 UPC financial data (historic) 2006 - 2009
Table 12 Magyar Telekom (T-Home) cable TV subscribers 2004 - 2013
Table 13 Satellite subscribers 2009 - 2013
Table 14 T-Home satellite TV subscribers 2008 - 2013
Table 15 DTTV (MinDig TV) subscribers 2012 - 2013
Chart 1 TV market share by platform 2009 2013
Chart 2 TV subscribers by reception 2009 2013
Chart 3 UPC Subscribers by service type 2003 2013

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