Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided €380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband. These operators are focussed on growing revenue through developing the mobile data sector, for which they have concentrated investment in network upgrades for HSPA and LTE. The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region. The struggling Wind Hellas in mid-2013 arranged a network sharing deal with Vodafone by which both operators hoped to cut costs, though Vodafone will not share its LTE infrastructure.
This report provides an overview of Greece’s mobile market, covering regulatory and market developments, and the latest financial and operating statistics of the key players.
Wind Hellas and Vodafone network sharing agreement; economic effects on mobile market spending; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and 4G use; 9000MHz and 1800MHz auction results; Wind Hellas invests in HSPA+ network upgrade; Cosmote launched first LTE network; telcos’ operating and financial data to Q1 2013; market developments to mid-2013.