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Greece - Mobile Market Insights, Overview and Statistics


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Greece has a well-developed mobile market characterised by high SIM card penetration. The market is dominated by the three mobile network operators Wind Hellas, Vodafone Greece and Cosmote. Tariffs have fallen in recent years as a result of competition and regulatory mandated reductions in MTRs. The recent auction for renewed licences in the 900MHz and 1800MHz bands provided €380 million for the cash-strapped government as well as additional capabilities for MNOs to expand mobile broadband. These operators are focussed on growing revenue through developing the mobile data sector, for which they have concentrated investment in network upgrades for HSPA and LTE. The search for growth has also led Cosmote to pursue merger and acquisition activities in lesser-developed markets within the Balkans region, while Wind Hellas has found itself struggling.

This report provides an overview of Greece’s mobile market, covering regulatory and market developments, and the latest financial and operating statistics of the key players.

Key developments:

Wind Hellas bankruptcy; economic effects on mobile market spending; amended laws reducing SIM card penetration; 2G spectrum to be refarmed for 3G and 4G use; 9000MHz and 1800MHz auction results; Wind Hellas invests in HSPA+ network upgrade; Cosmote launched first LTE network; telcos’ operating and financial data to September 2012; market developments to early 2013.

Companies covered include:

Vodafone, Cosmote, Wind Hellas.


1. Synopsis
2. Mobile communications
2.1 Overview of Greece’s mobile market
2.2 Regulatory issues
2.2.1 Significant Market Power (SMP) obligations
2.2.2 Mobile termination rates (MTRs)
2.2.3 Mobile Number Portability (MNP)
2.2.4 Spectrum refarming
2.3 Mobile statistics
2.4 Mobile market developments
2.4.1 900MHz and 1800MHz licence renewal
2.4.2 Third Generation (3G) mobile
2.5 Major mobile operators
2.5.1 Wind Hellas
2.5.2 Vodafone Greece
2.5.3 Cosmote
2.6 Mobile voice services
2.6.1 Prepaid cards
2.7 Mobile data services
2.7.1 Short Messaging Service (SMS)/Multimedia Messaging Service (MMS)
2.7.2 General Packet Radio Service (GPRS)
2.7.3 HSPA
2.7.4 Long-term Evolution (LTE)
2.7.5 Mobile TV
2.7.6 Fixed Mobile Convergence (FMC)
2.8 Mobile content and applications
3. Related reports
Table 1 – Annual mobile number portings – 2004 - 2011
Table 2 – Mobile subscribers (SIM) and penetration – 1996 - 2013
Table 3 – Active mobile subscribers (SIM) – 2003 - 2013
Table 4 – Mobile and fixed-line traffic – 2003 - 2013
Table 5 – Wind Hellas ARPU – 2009 - 2010
Table 6 – Wind Hellas subscribers – 2009 - 2010
Table 7 – Vodafone subscribers – 2008 - 2012
Table 8 – Vodafone ARPU – 2008 - 2012
Table 9 – Vodafone financial data revenue – 2008 - 2012
Table 10 – Cosmote financial data – 2007 - 2012
Table 11 – Cosmote ARPU – 2006 - 2012
Table 12 – Cosmote subscribers – 2006 - 2012
Table 13 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
Table 14 – Cosmote prepaid subscribers – 2005 - 2011
Table 15 – Vodafone proportion of prepaid subscribers – 2005 - 2011
Table 16 – Mobile data traffic – 2009 - 2013
Table 17 – Total SMS messages sent – 2006 - 2013
Chart 1 – Mobile subscribers (SIM) and penetration – 2003 – 2013
Chart 2 – Wind Hellas ARPU – 2009 – 2010
Chart 3 – Vodafone ARPU – 2008 – 2012
Chart 4 – Cosmote financial data – 2007 – 2012
Exhibit 1 – 2G auction results – 2001
Exhibit 2 – 900MHz and 1800MHz auction spectrum – 2011
Exhibit 3 – 900MHz and 1800MHz auction results – 2011
Exhibit 4 – 3G auction results in Greece – 2001

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