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Global Mobile Operators - Regional Leaders - Overview and Statistics


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Competitive global mobile market sees the rise of regional leaders

The global mobile market has become far more competitive in most markets around the world due to liberalisation, the rise of Over-The-Top (OTT) providers and, in some cases, the introduction of MVNOs. In addition, as operators go hunting for new revenue streams, there has been much regional and international expansion occurring - along with consolidation.

Amongst this competitive and challenging environment, a number of countries and operators have emerged as stand-outs in the various regions. In this report, BuddeComm has selected a large mobile market from each region and provided information on the major mobile operators and MVNOs for each country. Countries selected for inclusion in this edition of the report include: Nigeria; China; Australia; USA; Russia; Germany; United Arab Emirates and Brazil.

Across Asia, a total of around 3.8 billion mobile subscribers are being served by a large number of mobile operators. The operators are continuing to drive the market, expanding it by between 5% and 10%. Whilst the overall growth rate in the region has moderated the sheer numbers are impressive. China, India and Indonesia are the leading countries in terms of mobile subscriber base and subsequently China Mobile, China Unicom and Bharti are the leading mobile operators based on subscribers.

In all but a few tightly controlled telecom markets in Africa there is effective competition between market operators. This is particularly evident in larger markets including South Africa, Nigeria and Kenya, which all also benefit from a vibrant MVNO presence. Many countries are also served by a small number of regional operators which have footprints across multiple countries. These include Orange, Bharti Airtel, Millicom (Tigo) and MTN. These operators can capitalise on scale, and deliver experience gained in one market to benefit deployment of services in another.

Latin America’s mobile market is dominated by four multinational operators, which together account for about 75% of the region’s subscribers. This proportion has been stable for a number of years but is being slowly eroded as regulatory measures facilitate the entry of MVNOs. In part this has been made possible by regulators setting aside auctioned spectrum for new market entrants, and by auction rules which oblige licensees of some spectrum bands to host MVNOs.

The USA has one of the largest mobile markets in the world. While still feeling the effects of the largest economic recession since the Great Depression, the US mobile market continues to grow strongly as the majority of the US population uses mobile phones and the popularity of mobile data services continues to grow unabated.

While mobile communications and broadband are driving Europe’s overall telecom sector, there remains a need for further investment in networks and spectrum to address consumer need for bandwidth. The German mobile market is the largest in Europe, with about 118 million subscribers generating the largest revenue in the telecom sector. In common with most markets the main area of growth is in mobile data, with the number of mobile broadband subscribers having increased rapidly in recent years on the back of extensively available 3G and LTE networks.

Russia’s mobile market is also one of the largest in Europe in terms of the number of subscribers. The market was long dominated by three major national mobile network operators (MNOs) while a number of other operators offering services at a regional level have undergone consolidation.

There are a number of countries across the Middle East offering progressive and increasingly competitive mobile markets. Saudi Arabia, Jordan and Israel, for example, offer highly competitive mobile markets while Kuwait, Qatar, Bahrain and the UAE have high mobile penetration leading to an increased focused on mobile broadband offerings by the operators.

Key developments:

The top mobile operators in Asia have a combined market share of 70% of the total regional mobile subscriber base.

Mexico’s América Móvil is the largest player in the Latin American region, operating in a large number of countries. The second largest operator in Latin America remains Telefónica, operating under the Movistar brand in all markets except Brazil, where it operates under the Vivo brand.

South Africa’s MTN Group has operations in 22 countries in Africa and the Middle East.

AT&T is the largest provider of mobile and fixed-line telephony services in the US.

The saturated mobile voice market in Western European countries has in recent years encouraged established mobile network operators (MNOs) to seek opportunities in Eastern European markets. This trend is expected to develop further in coming years as MNOs continue to face revenue pressure from regulatory measures and intense domestic competition.

All countries in the Gulf Cooperation Council (GCC) have extremely high mobile penetration, and the UAE is no exception – indeed, it boasts one of the world’s highest mobile penetration rates.


  • EXECUTIVE SUMMARY
  • GLOBAL MOBILE MARKET OVERVIEW
    • KEY GLOBAL TRENDS FOR TELCOMS INDUSTRY
    • KEY GLOBAL MOBILE STATISTICS AND OPERATORS
      • Table Global - telecom statistics at a glance - 2013; 2016
      • Table Regional - mobile subscribers - 2009 - 2015
      • Table Global - top 16 mobile parent carriers by subscribers - 2014
  • LATIN AMERICA MOBILE MARKET
    • STATISTICAL OVERVIEW OF MAJOR OPERATORS BY SUBSCRIBERS
      • Table LAC's major mobile operators - subscribers - 2010 - 2014
      • Table América Móvil - subscribers in the LAC region - 2010 - 2014
      • Table Telefónica - subscribers in the LAC region - 2010 - 2014
      • Table Telecom Italia - subscribers in the LAC region - 2010 - 2014
      • Table Millicom International Cellular - subscribers in the LAC region - 2010 - 2014
    • BRAZIL - MAJOR MOBILE OPERATORS
      • Table Brazil -Mobile operators' market share - 2002 - 2015
      • Table Brazil - 3G/mobile broadband market share by operator - 2009 - 2015
      • Table Subdivision of Brazil into regions and areas for mobile licensing
      • Vivo (Telefônica Brasil)
        • Table Brazil - Telefônica Brasil (trading as Vivo) at a glance
        • Table Brazil - Vivo mobile revenue (R$) - 2010 - 2014
        • Table Brazil - Vivo financial data (€) - 2013 - 2015
        • Table Brazil - Vivo mobile subscribers - 2002 - 2015
        • Table Brazil - Vivo/Telemig- mobile subscribers (historic) - 2002 - 2007
        • Table Brazil - Vivo - concessions
      • TIM Brasil
        • Table TIM Brasil at a glance
        • Table TIM Brasil - mobile financial data - 2010 - 2015
        • Table TIM Brasil - mobile subscribers - 2002 - 2015
        • Table TIM Brasil - concession awards for frequency bands A, B, D, E
      • Claro
        • Table Claro Brasil at a glance
        • Table Brazil - Claro mobile revenue - 2010 - 2015
        • Table Brazil - Claro - mobile subscribers - 2002 - 2015
        • Table Brazil - Claro - concessions
      • Oi
        • Table Brazil - Oi (TNL PCS) at a glance
        • Table Brazil - Oi mobile revenue by sector - 2012 - 2015
        • Table Brazil - Oi - mobile subscribers - 2002 - 2015
        • Table Brazil - Oi/Amazônia/BrT - mobile subscribers -2002 - 2008 (historic)
        • Table Brazil - Oi - concession awards for frequency bands A, D, E, M
      • Nextel Brasil
        • Table Brazil - NII Holdings mobile revenue (R$) - 2012 - 2014
        • Table Nextel Brazil revenue (US$) - 2010 - 2015
        • Table Nextel Brazil - mobile subscribers - 2002 - 2015
      • CTBC/Algar Telecom
        • Table Brazil - Algar Telecom mobile revenue - 2009 - 2014
        • Table Brazil - Algar Telecom mobile subscribers - 2003 - 2015
      • Sercomtel Celular
        • Table Brazil - Sercomtel - mobile subscribers - 2003 - 2015
      • Unicel/Aeiou (defunct)
      • MVNOs
        • Table Brazil - MVNO subscribers - 2012 - 2014
        • Table Brazil - Port Seguro mobile subscribers - 2012 - 2014
  • ASIA MOBILE MARKET
    • Table Asia - total mobile subscribers - 2002 - 2015
    • Table Top fifteen countries in Asia by mobile subscribers - 2010- 2015
    • Table Top fifteen countries in Asia by mobile penetration - 2010 - 2015
    • MOBILE OPERATORS - LEADING MOBILE OPERATORS BY SUBSCRIBERS
      • Table Asia - top mobile operators by subscribers - 2012 - 2015
    • CHINA - MAJOR MOBILE OPERATORS
      • China Mobile Ltd (CML)
        • Table China Mobile Limited at a glance - 2015
        • Table China Mobile revenue, capex, EBITDA margin, net profit - 2000 - 2015
        • Table CAPEX breakdown - 2014 - 2015
        • Table China Mobile ARPU - 1997 - 2015
        • Table China Mobile data services revenue breakdown - 2010 - 2015
        • Table China Mobile subscribers, annual change, and market share - 1997 - 2015
      • China Telecom
        • Table China Telecom mobile and 3G/4G subscribers and ARPU - 2002 - 2015
        • Table China Telecom - SMS messages sent and Mobile Ring Tone subscribers - 2010 - 2014
      • China Unicom
        • Table China Unicom 2G and 3G/4G subscribers - 2002 - 2015
        • Table China Unicom 2G and 3G/4G Blended MOU - 2002 - 2014
        • Table China Unicom 2G and 3G/4G ARPU- 2008 - 2015
        • Table China Unicom - WO App store registered users - 2011 - 2014
        • Table China Unicom - Mobile music subscribers - 2011 - 2014
        • Table China Unicom - Number of GSM and 3G/4G base stations - 2010 - 2014
      • MVNOs
  • PACIFIC MOBILE MARKET
    • AUSTRALIA - MAJOR MOBILE OPERATORS
      • Telstra
        • Table Telstra - Overview of mobile subscribers - 2008 - 2014
      • SingTel Optus
        • Table Optus revenue - 2012 - 2015
        • Table Optus mobile pre/postpaid customers - 2008 - 2015
      • Vodafone Hutchison Australia (VHA)
        • Table VHA subscribers by type - 2009 - 2015
        • Table VHA MVNO customers - 2014 - 2015
      • MVNOs
        • Table Mobile subscribers share by MNO and MVNO - 2014 - 2015
  • AFRICA MOBILE MARKET
    • AFRICA - MOBILE SUBSCRIBERS AND PENETRATION IN SELECTED COUNTRIES
      • Table Africa - active mobile subscribers in selected countries - 2011 - 2015
      • Table Africa - active mobile penetration in selected countries - 2011 - 2015
    • AFRICA - MOBILE BROADBAND SUBSCRIBERS AND PENETRATION IN SELECTED COUNTRIES
      • Table Africa - active mobile broadband subscribers in selected countries - 2011 - 2015
      • Table Africa - active mobile broadband penetration in selected countries - 2011 - 2015
    • NIGERIA - MAJOR MOBILE OPERATORS
      • Major GSM mobile operators
        • Table MTN Nigeria mobile subscribers - 2011 - 2015
        • Table MTN Nigeria financial data - 2010 - 2014
        • Table MTN Nigeria ARPU - 2002 - 2014
        • Table Zain Nigeria ARPU - 2006 - 2009
        • Table Airtel Nigeria mobile subscribers - 2011 - 2015
        • Table Globacom Nigeria mobile subscribers - 2011 - 2015
        • Table Etisalat Nigeria mobile subscribers - 2011 - 2015
        • Table Etisalat Nigeria mobile revenue - 2013 - 2014
      • Major CDMA mobile operators
        • Table Nigeria - CDMA subscribers by operator - 2011 - 2014
        • Table Starcomms Nigeria total and mobility/mobile subscribers - 2005 - 2014
        • Table Visafone Nigeria mobile subscribers - 2009; 2013 - 2015
  • NORTH AMERICA MOBILE MARKET
    • USA - MAJOR MOBILE OPERATORS
      • AT&T
        • Table USA - AT&T wireless financial data - 2009 - 2015
        • Table USA - AT&T wireless financial data by sector- 2010 - 2013
        • Table USA - AT&T wireless subscribers - 2002 - 2015
      • Verizon
        • Table USA - Verizon wireless financial data by sector- 2010 - 2015
        • Table USA - Verizon wireless subscribers - 2005 - 2015
      • T-Mobile US
        • Table T-Mobile USA wireless subscribers - 2003 - 2015
        • Table T-Mobile USA own-branded subscribers - 2003 - 2015
        • Table T-Mobile USA ARPU (annualised) - 2009 - 2015
        • Table T-Mobile USA financial data - 2010 - 2015
      • MetroPCS
        • Table MetroPCS USA financial data - 2007 - 2012
      • Sprint Corporation
        • Table Sprint USA financial data - 2009 - 2015
        • Table Sprint USA subscribers - 2010 - 2015
        • Table Sprint USA blended ARPU - 2010 - 2015
    • MVNOS
      • Google
  • EUROPE MOBILE MARKET
    • GERMANY - MAJOR MOBILE OPERATORS
      • Telekom Deutschland
        • Table Germany - Telekom Deutschland mobile financial data - 2005 - 2015
        • Table Germany - Telekom Deutschland subscribers - 2001 - 2015
        • Table Germany - Telekom Deutschland average consumer monthly churn - 2009 - 2015
      • Vodafone
        • Table Vodafone Germany ARPU - 2008 - 2015
        • Table Vodafone Germany customer churn - 2007 - 2015
        • Table Vodafone Germany - voice and data usage - 2005 - 2015
        • Table Vodafone Germany mobile subscribers - 2006 - 2015
        • Table Vodafone Germany - financial data - 2003 - 2016
        • Table Vodafone Germany - mobile customer cost - 2007 - 2016
      • E-Plus
        • Table Germany - E-Plus mobile revenue (historic) - 2006 - 2014
        • Table Germany - E-Plus - revenue and traffic (historic) - 2006 - 2014
        • Table Germany - E-Plus subscribers by sector (historic) - 2006 - 2014
        • Table Germany - E-Plus ARPU by sector (historic) - 2006 - 2014
        • Table Germany - E-Plus net adds: prepaid/contract (historic) - 2006 - 2014
        • Table Germany - E-Plus annualised customer churn (historic) - 2008 - 2014
      • O2 Germany
        • Table Germany - O2 subscribers - contract and prepaid - 2005 - 2015
        • Table Germany - O2 monthly ARPU - 2006 - 2015
        • Table Germany - O2 mobile revenue - 2006 - 2015
        • Table Germany - O2 mobile revenue by type - 2011 - 2015
      • MVNOs
        • Table Germany - Freenet Group subscribers - 2007 - 2015
        • Table Germany Freenet Group ARPU - 2007 - 2015
        • Table Germany Freenet (mobile) financial data - 2007 - 2015
      • Regional operators
        • Table Germany - Drillisch financial data - 2011 - 2015
        • Table Germany - Drillisch mobile subscribers - 2012 - 2015
    • RUSSIA - MAJOR MOBILE OPERATORS
      • Mobile TeleSystems (MTS)
        • Table MTS mobile financial data (Russia, $) - 2004 - 2012
        • Table MTS mobile financial data (Russia, RUB) - 2004 - 2015
        • Table MTS Russia subscribers - 2004 - 2015
        • Table MTS Russia MOU, churn and annualised ARPU - 2001 - 2015
        • Table MTS Russia annualised VAS - 2004 - 2015
        • Table MTS Russia mobile data traffic by type - 2014 - 2015
        • Table MTS Russia mobile data use by device type - 2014 - 2015
      • VimpelCom (Beeline)
        • Table VimpelCom mobile subscribers (Russia) - 2005 - 2015
        • Table VimpelCom ARPU and MOU (Russia) - 2007 - 2015
        • Table VimpelCom mobile financial data (Russia) - 2007 - 2015
      • MegaFon
        • Table MegaFon Russia - consolidated financial data - 2007 - 2015
        • Table MegaFon Russia - mobile revenue - 2005 - 2015
        • Table MegaFon Russia - mobile subscriber data - 2008 - 2015
      • Tele2 Russia
        • Table Tele2 Russia - financial data (historic) - 2007 - 2012
        • Table Tele2 Russia - subscribers - 2007 - 2015
        • Table T2 RTK Russia - financial data - 2014- - 2015
      • SMARTS Group
        • Table SMARTS Group Russia subscribers - 2009 - 2015
        • Table SMARTS Group Russia financial data - 2006 - 2013
        • Table SMARTS mobile Russia revenue by type - 2010 - 2011
      • Uralsvyazinform
      • Rostelecom
        • Table Rostelecom Russia mobile subscribers (historic) - 2010 - 2014
        • Table Rostelecom Russia mobile revenue - 2008 - 2014
        • Table Rostelecom Russia mobile ARPU - 2011 - 2014
      • VolgaTelecom
        • Table VolgaTelecom Russia mobile revenue - 2007 - 2010
        • Table VolgaTelecom Russia mobile subscribers - 2007 - 2010
        • Table VolgaTelecom Russia MOU and ARPU - 2007 - 2010
      • Skylink
      • MVNOs
  • MIDDLE EAST MOBILE MARKET
    • Table Middle Eastern countries - mobile subscribers, annual change and penetration - 2014 – 2015
    • Table Middle East - leading mobile operators by subscribers and country - 2014
    • UNITED ARAB EMIRATES - MAJOR MOBILE OPERATORS
      • Table UAE - mobile operators' market share - 2010 - 2014
      • Etisalat
        • Table Etisalat UAE mobile subscribers and ARPU - 2011 - 2014
      • du (Emirates Integrated Telecommunications Company)
        • Table du mobile UAE revenue - 2009 - Q3 2015
        • Table du mobile UAE subscribers and ARPU - 2010 - Q3 2015
        • Table du mobile UAE minutes of use (MOU) - 2010 - 2014

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