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Global Mobile Media - Messaging Services and Messaging Apps Insights


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Global Mobile Media - Messaging Services and Messaging Apps Insights

The overall popularity of mobile messaging services has remained strong on the back of the introduction of capped data changes, smart phones and bundled services. However carrier provided SMS and MMS services revenue has begun to decline as consumers turn towards other forms of messaging; particularly free messaging services offered by social networks and instant messaging mobile apps. In 2014 the rise of alternative Over-The-Top mobile messaging services is becoming a serious threat to the traditional operators and considered to be a disruptive development. This report provides a global overview of the key trends occurring for SMS, email, Mobile Instant Messaging (MIM), and Unified Communication (UC) sectors, including broad statistics, where available.

Key developments

In February 2014 Whatsapp was purchased by Facebook for $16 billion; In 2014 mobile instant messaging will overtake SMS in terms of volume in the United Kingdom; Unified Communication solutions are still primarily focused on the enterprise segment but smartphones have provided a form of basic UC to consumers; Self-destructing text messaging services became popular over the past 12 months or so and self-destructing email is the next frontier.

Companies mentioned in this report

Snapchat; WhatsApp; Facebook Poke; Twitter; Skype; Sybase 365; Apple iMessage.


1. Synopsis
2. Mobile messaging insights
2.1 Smartphone and Mobile Instant Messaging (MIM)
3. The declining SMS market
3.1 Instant messaging beginning to overtake SMS
3.2 Monetizing free mobile instant messaging apps
3.3 Premium SMS (PSMS)
3.4 Is Mobile Voice over IP (MoIP) a threat to SMS and voice revenues?
3.5 Permission-based SMS
4. Mobile photo-messaging and self destruction
4.1 Operators attempt to combat OTT with Joyn
5. Email/mobile email
5.1 Self-destructing email
6. Unified Communications (UC)
6.1 Early days
6.2 UC&C today
6.3 Unified Communications as a Service (UCaaS)
7. Unstructured Supplementary Service Data (USSD)
7.1 Store-and-forward messaging services
7.2 Early providers
7.3 USSD analysis
8. Big Data and the messaging/UC segment
9. Related reports
Table 1 Worldwide number of email users 2009 - 2014
Exhibit 1 - A brief history - SMS
Exhibit 2 Mobile Instant Messaging (MIM)
Exhibit 3 Examples of popular Mobile Instant Messaging Apps
Exhibit 4 - Definition: Premium SMS
Exhibit 5 Sybase 365
Exhibit 6 Key benefits of USSD

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