Global Mobile Media - Messaging Services and Messaging Apps Insights
The overall popularity of mobile messaging services has remained strong on the back of the introduction of capped data changes, smart phones and bundled services. However carrier provided SMS and MMS services are expected to gradually decline over the next few years as consumers turn towards other forms of messaging; particularly free messaging services offered by social networks and instant messaging mobile apps. In 2014 the rise of alternative Over-The-Top mobile messaging services is becoming a serious threat to the traditional operators and considered to be a disruptive development. This report provides a global overview of the key trends occurring for SMS, email, Mobile Instant Messaging (MIM), and Unified Communication (UC) sectors, including broad statistics, where available.
In 2014 mobile instant messaging will overtake SMS in terms of volume in the United Kingdom; Unified Communication solutions are still primarily focused on the enterprise segment but smartphones have provided a form of basic UC to consumers; Self-destructing text messaging services became popular over the past 12 months or so and self-destructing email is the next frontier.
Companies mentioned in this report
Snapchat; WhatsApp; Facebook Poke; Twitter; Skype; Sybase 365; Apple iMessage.
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