Mobile broadband applications have been enthusiastically embraced by consumers around the world and a stream of new Apps and services are continually being released. The entertainment and leisure sector is often the focus of these apps, with mobile gaming, mobile gambling, mobile social networking, mobile music and mobile video all increasing in popularity.
This report provides a global overview of developments in the mobile entertainment sector, with supporting statistics, where available. It includes information on the leading app stores, examples of the apps available and a look at the key mobile entertainment sectors mentioned above.
In early 2013 mobile photo messaging gained attention upon the release of Facebook Poke to rival Snapchat; The mobile entertainment market now worth billions of dollars in revenue and is driven by the growing uptake of smart phones and touchscreen tablets; Social networking is well suited to mobile devices as it is a time killer which does not necessarily require the user to key in data if they’re simply keeping up with what’s going on in their network; Enormous growth is predicted ahead for mobile gambling, particularly once there are mass market 4G wireless networks in place (2013-2015).
Companies mentioned in this report:
Leading app stores; Foursquare; Facebook; Snapchat.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook