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Global Mobile Media - Entertainment, Social and Gaming

Mobile broadband applications have been enthusiastically embraced by consumers around the world and a stream of new Apps and services are continually being released. The entertainment and leisure sector is often the focus of these apps, with mobile gaming, mobile gambling, mobile social networking, mobile music and mobile video all increasing in popularity.

This report provides a global overview of developments in the mobile entertainment sector, with supporting statistics, where available. It includes information on the leading app stores, examples of the apps available and a look at the key mobile entertainment sectors mentioned above.

Latest developments:

In early 2013 mobile photo messaging gained attention upon the release of Facebook Poke to rival Snapchat; The mobile entertainment market now worth billions of dollars in revenue and is driven by the growing uptake of smart phones and touchscreen tablets; Social networking is well suited to mobile devices as it is a time killer which does not necessarily require the user to key in data if they’re simply keeping up with what’s going on in their network; Enormous growth is predicted ahead for mobile gambling, particularly once there are mass market 4G wireless networks in place (2013-2015).

Companies mentioned in this report:

Leading app stores; Foursquare; Facebook; Snapchat.


1. Synopsis
2. Mobile apps insights
3. Mobile social networking
4. Mobile photo-messaging
5. Mobile gaming
6. Mobile gambling
7. Mobile music
8. Mobile TV/video comms
8.1 Mobile TV market insights
8.2 Mobile TV is dead – long live mobile video
8.3 Focus on video media, not TV
8.4 Recent mobile TV developments
8.4.1 Poland - Mobile TV secures interest from broadcaster Cyfrowy Polsat
8.4.2 FaceTime and Google Talk leading mobile video comms
8.4.3 Brazil targets 4G for World Cup and Olympics
9. Mobile advertising – key revenue source
9.1.1 Advertising on mobile apps
9.2 Mobile Location-Based Advertising (MLBA)
10. Related reports
Table 1 – Global leading app store competitors
Table 2 –Global market share of mobile social network users – 2008; 2012; 2013
Table 3 – Global total value of bets placed via mobile gambling – 2006; 2010; 2015
Table 4 – Global digital music revenue – 2007 - 2011
Table 5 – Global mobile TV subscribers – 2009 - 2014
Table 6 – Google advertising revenue – 2006 - 2012
Table 7 –Global smartphone operating systems by market share – 2007 – 2010; Q3 2011
Chart 1 –Global mobile TV subscribers’ annual change – 2009 - 2014
Exhibit 1 – Mobile apps examples
Exhibit 2 – Foursquare
Exhibit 3 – Mobile video communication: FaceTime and Google Talk
Exhibit 4 – Apple iTunes
Exhibit 5 – Open Mobile Video Coalition (OMVC)
Exhibit 6 – Mobile TV/Video – emerging across the world
Exhibit 7 – First example of video media collaboration

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