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Global Mobile Devices Market - Smartphones, Wearable Technology, Handsets, Tablets

Global Mobile Devices Market - Smartphones, Wearable Technology, Handsets, Tablets

The Apple corporation must surely rue the day Android arrived on the scene as over the past few years Android OS has continued to erode the lead Apple acquired when it first launched its iPhone. In 2014 the leading smartphone handset worldwide is Samsung Galaxy (based on Android) with over 35% market share, while the iPhone captures less than 15%.

The news is no more positive for Apple when looking at mobile Operating Systems with Android OS accounting for around 80% global market share.

Looking at the touchscreen tablet sector however - the Apple iPad retains its dominance in 2014. Again Samsung is hot on its heels and Apple will need to act quickly to remain in the lead. At this stage the rise of Samsung is mostly at the expense of lesser tablet players.

The next frontier will be new markets that can be built on the smartphone platform. Of course this market is already well and truly underway with over 2 million apps now available from Google Play and Apple App store. Another threat to the smartphone business is the limitations of the mobile broadband infrastructure. You can develop all of these new applications and services but if the infrastructure cannot handle the capacity there will be little use for them. Developed markets are now eating up new spectrum with a voracious appetite.

This Buddecomm report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report provides information on Touchscreen Tablets including the major devices and Operating System market share. It also explores the emerging sector of wearable devices like smart watches.

Latest developments:

Smart phones account for over 55% of global overall handset sales in 2014 , With slow sales of MotoX Google announced in early 2014 it was selling Motorola Mobility to Lenovo; Jolla launched a new smart phone in 2013 based on Sailfish OS; In late 2013 a struggling Nokia sold its Devices & Services unit to Microsoft; A number of manufacturers are reportedly working on smart watches and other wearable wireless devices; In 2013 we saw mass market attention towards augmented reality glasses with the launch of Google Glass.

Companies mentioned in this report:

Apple iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Jolla; other handset and touchscreen market leaders.

Financial information in this report includes:

Global handset sales; global handset revenue; handset supplier market share; Smartphones sales; smartphones operating system market share; Global touchscreen tablet operating system market share; Global touchscreen tablet sales.


1. Synopsis
2. The future of the smartphone market
2.1 Hardware becomes a utility platform
2.2 Platform for innovation and industry transformation
2.3 Breaking into new markets
2.4 Affordable smart devices
2.5 Enviro-friendly handsets
2.6 Who will dominate the WiFi market?
2.7 Innovation to continue
2.7.1 Jolla hopes to shake-up the smart phone sector
2.8 Look towards emerging markets for smart phone growth
3. Global mobile handset statistics and forecasts
3.1 Historical handset market growth
3.2 Global handset sales and revenue
3.3 Global leading handset suppliers
3.4 A tough five years for Nokia
3.5 Brief case study: Motorola
4. Smartphone leading suppliers and operating systems
4.1 Global smart phone sales
5. Touchscreen tablets
6. Wearable wireless devices
6.1 Smart watches
6.2 Augmented reality glasses
6.3 E-health devices
6.3.1 Fitness activity trackers
6.3.2 Home monitoring and remote patient devices
7. Safety and security issues
8. Related reports
Table 1 Global - overall mobile handset shipments 2004 - 2015
Table 2 Global - mobile handset revenue 2010 - 2014
Table 3 Regional - mobile handset sales market share 2011; 2013
Table 4 Global - handset supplier market shares 2007; 2009; 2011; 2012
Table 5 Nokia's handset supplier global market share decline 2007; 2009; 2011; 2013
Table 6 Global - smart phone supplier market share 2012; Q3 2013
Table 7 Global - smart phone operating system market share 2010; 2011; 2012; Q3 2013
Table 8 Global - smart phone share of handset market 2009 - 2014
Table 9 Global - smart phone mobile device sales by quarter Q2 2009 Q2 2013
Table 10 Global - touchscreen tablet vendor market share Q4 2012; Q2 2013
Table 11 Global - touchscreen tablet operating system market share 2011 - 2013
Table 12 Global - touchscreen tablet sales 2010 2014
Exhibit 1 Open Handset Alliance

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