Global Mobile Devices Market - Smartphones, Handsets, Phablets and Tablets
The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.
Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and southern Asia.
In 2014, Beijing-based Xiaomi became the rising star among smartphone vendors, overtaking Lenovo, Huawei, Coolpad, and even Samsung to become China's smartphone market leader. Xiaomi phones come with a pre-installed MIUI operating system an Android interface that allows advanced users to customise it and invent new features.
Android continues to increase its share of the operating system market. Low-cost Android smartphones are expected to drive much of the smartphone growth in coming years, particularly in emerging countries such as China, India, and Brazil.
A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them. Developed markets are eating up new spectrum with a voracious appetite. WiFi could be a good customer access alternative; it is already used to access mobile broadband in the home, but mobile operators have problems with the idea of changing their business models to better utilise WiFi.
This Buddecomm report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report provides information on Touchscreen Tablets including the major devices and Operating System market share and discusses the emerging Phablet sector. For information on wearable technology see separate BuddeComm report: BuddeComm Intelligence Report - Wearable Devices Trends and Statistics.
Smartphones account for over 70% of global mobile handset shipments in 2015;
A potential security flaw dubbed Heartbleed has been discovered, affecting Android phones;
Google has completed the sale of Motorola Mobility to Lenovo;
Jolla is launching a new tablet in 2015, based on the Sailfish OS.
Nokia's new owner, Microsoft Mobile, has a transitional right to sell mobile handsets under the Nokia brand name, but its Lumia devices will carry the Microsoft name and logo instead of Nokia.
Companies mentioned in this report:
Apple iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Jolla; other handset and touchscreen market leaders.
Financial information in this report includes:
Global handset sales; global handset revenue; handset supplier market share; Smartphones sales; smartphones operating system market share; Global touchscreen tablet operating system market share; Global touchscreen tablet sales.
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