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Global Mobile Devices Market - Smartphones, Handsets, Phablets and Tablets


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Global Mobile Devices Market - Smartphones, Handsets, Phablets and Tablets

The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and southern Asia.

In 2014, Beijing-based Xiaomi became the rising star among smartphone vendors, overtaking Lenovo, Huawei, Coolpad, and even Samsung to become China's smartphone market leader. Xiaomi phones come with a pre-installed MIUI operating system an Android interface that allows advanced users to customise it and invent new features.

Android continues to increase its share of the operating system market. Low-cost Android smartphones are expected to drive much of the smartphone growth in coming years, particularly in emerging countries such as China, India, and Brazil.

A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them. Developed markets are eating up new spectrum with a voracious appetite. WiFi could be a good customer access alternative; it is already used to access mobile broadband in the home, but mobile operators have problems with the idea of changing their business models to better utilise WiFi.

This Buddecomm report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report provides information on Touchscreen Tablets including the major devices and Operating System market share and discusses the emerging Phablet sector. For information on wearable technology see separate BuddeComm report: BuddeComm Intelligence Report - Wearable Devices Trends and Statistics.

Latest developments:

Smartphones account for over 70% of global mobile handset shipments in 2015;
A potential security flaw dubbed Heartbleed has been discovered, affecting Android phones;
Google has completed the sale of Motorola Mobility to Lenovo;
Jolla is launching a new tablet in 2015, based on the Sailfish OS.
Nokia's new owner, Microsoft Mobile, has a transitional right to sell mobile handsets under the Nokia brand name, but its Lumia devices will carry the Microsoft name and logo instead of Nokia.

Companies mentioned in this report:

Apple iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Jolla; other handset and touchscreen market leaders.

Financial information in this report includes:

Global handset sales; global handset revenue; handset supplier market share; Smartphones sales; smartphones operating system market share; Global touchscreen tablet operating system market share; Global touchscreen tablet sales.


1. Synopsis
2. The future of the smartphone market
2.1 Hardware becomes a utility platform
2.2 Platform for innovation and industry transformation
2.3 Breaking into new markets
2.4 Affordable smart devices
2.5 Enviro-friendly handsets
2.6 Phablets and larger screens
2.7 Who will dominate the WiFi market?
2.8 Innovation to continue
2.8.1 Jolla hopes to shake-up the smartphone sector
2.8.2 Xiaomi's ground-breaking business strategy pays dividends
2.9 Look towards emerging markets for smartphone growth
3. Global mobile handset statistics and forecasts
3.1 Historical handset market growth
3.2 Global handset sales and revenue
3.3 Global leading handset suppliers
3.4 A tough five years for Nokia
3.5 Brief case study: Motorola
4. Smart connected mobile devices
4.1 Overview
4.2 Operating system
4.3 Smartphones
4.4 Touchscreen tablets
5. Safety and security issues
6. Related reports
Table 1 Global mobile handset shipments 2004 - 2015
Table 2 Global mobile handset revenue 2010 - 2014
Table 3 Share of mobile handset shipments by region 2012 - 2015
Table 4 Global handset suppliers' market share 2007; 2009; 2011 - 2014
Table 5 Global smart connected device shipments by price band 2013; 2014; 2018
Table 6 Global smartphone operating system market share 2010 - 2014
Table 7 Global smartphone shipments 2010 2015
Table 8 Global smartphone share of handset market 2009 - 2015
Table 9 Global top five smartphone vendors shipments and growth 2012 - 2014
Table 10 Global top five smartphone vendors annual market share 2012 - 2014
Table 11 Global top five smartphone vendors Q4 market share 2013; 2014
Table 12 Global tablet shipments 2010 2015
Table 13 Global top five tablet suppliers market share Q2 2013; Q2 2014
Table 14 Global tablet operating system market share 2010 - 2015
Chart 1 Smartphone manufacturers' annual market share 2012; 2014
Chart 2 Smartphone manufacturers' quarterly market share Q4 2014
Exhibit 1 Open Handset Alliance

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