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Global Mobile Devices Market - Smartphones, Handsets, Phablets and Tablets

Global Mobile Devices Market - Smartphones, Handsets, Phablets and Tablets

The global smartphone market has slowed from its boom years to a more modest but still significant growth. With mature markets becoming increasingly dependent on replacement purchases rather than on first-time buyers, the industry is shifting its attention to emerging countries in Asia, Latin America, and Africa, where much of the population either does not own a mobile phone or has yet to move from feature phone to smartphone.

Although Samsung and Apple remain the leading smartphone suppliers globally, their market share is being eroded by lower-priced phones from China. Moving beyond their vast domestic market, several Chinese brands are expanding internationally, especially to India and southern Asia.

A major threat to the smartphone business arises from the limitations of the mobile broadband infrastructure. The mobile industry can develop all of these new applications and services, but if the infrastructure cannot handle the capacity, there will be little use for them. Developed markets are eating up new spectrum with a voracious appetite. WiFi could be a good customer access alternative; it is already used to access mobile broadband in the home, but mobile operators have problems with the idea of changing their business models to better utilise WiFi.

This Buddecomm report provides overall global statistics and forecasts for mobile smartphones and handsets, including growth, sales and revenue. Current and historical global market share for the top handset suppliers is also included. The report provides information on Touchscreen Tablets including the major devices and Operating System market share and discusses the emerging Phablet sector. For information on wearable technology see separate BuddeComm report: BuddeComm Intelligence Report - Wearable Devices Trends and Statistics.

Latest developments:

In 2016 Microsoft sold its feature-phone assets to a Foxconn subsidiary.
Smartphones account for over 70% of global mobile handset shipments;
China, USA and India are the world's largest smart phone markets in 2016;
The Used smart phone sector continues to grow and, on average, 13% of smart phones are either traded or sold-on globally;
The leading handset suppliers all seem to keen to grow market share in the budget devices category given the rise of low-price brands from China and India;
The global tablet market is in decline with shipments falling around 10% in 2015;
China and North America will generate around half of all global business phone sales in 2016.

Companies mentioned in this report:

Apple iPhone; Nokia; Motorola Mobility; Google Android; Samsung; Huawei, Lenovo, Xiaomi, Microsoft.

Financial information in this report includes:

Global handset sales; global handset revenue; handset supplier market share; smartphones sales; smartphones operating system market share; global touchscreen tablet sales.


1. Synopsis
2. The future of the smartphone market
2.1 Hardware becomes a utility platform
2.2 Platform for innovation and industry transformation
2.3 Breaking into new markets
2.4 Affordable smart devices
2.4.1 Global second-hand smart phone market on the rise
2.5 Enviro-friendly handsets
2.6 Phablets and larger screens
2.7 Look towards emerging markets for smartphone growth
3. Who will dominate the WiFi market?
4. Global mobile handset statistics and forecasts
4.1 Historical handset market growth
4.2 Global handset sales and revenue
4.3 Global leading handset suppliers
4.4 Brief case study: Motorola (lenovo)
5. Smart connected mobile devices
5.1 Overview
5.2 Operating system
5.3 Smartphones
5.3.1 Microsoft sells smart phone business
5.3.2 Business smart phones
5.4 Touchscreen tablets
6. Safety and security issues
7. Related reports
Table 1 Leading countries - used smart phone market - 2016
Table 2 Global mobile handset shipments 2004 - 2016
Table 3 Global mobile handset revenue 2010 - 2015
Table 4 Share of mobile handset shipments by region 2012 - 2015
Table 5 Global handset suppliers' market share 2011 Q3 2015
Table 6 Global smart connected device shipments by price band 2013; 2014; 2018
Table 7 Global smartphone operating system market share 2011 Q2 2015
Table 8 Global smartphone shipments 2010 2015
Table 9 Global smartphone share of handset market 2009 - 2015
Table 10 Global top five smartphone vendors shipments and growth 2012 - 2015
Table 11 Global top five smartphone vendors annual market share 2012 - 2015
Table 12 Global tablet shipments 2010 2015
Table 13 Global top five tablet vendors market share 2013 - 2015
Chart 1 Smartphone manufacturers' annual market share 2015
Exhibit 1 Nokia's challenges and triumphs
Exhibit 2 Open Handset Alliance

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