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Global Mobile Broadband - A Key Focus for Industry and Society

LTE deployments to rise and WiFi’s growing importance acknowledged

Wireless broadband will be an integral and essential part of any advanced digital infrastructure. The mobile broadband market is also fast becoming a major income revenue stream for the providers, having taken over the mobile voice sector. But increased usage has caused data traffic jams on the 3G networks as the infrastructure was not designed for the rapid increase of traffic over the last couple of years. Anticipation of this growing demand has resulted in LTE becoming the fastest developing mobile technology to date and by the end of 2013 it is expected there will be over 230 LTE networks launched in over 80 countries.

In 2013 the use of WiFi hotspots continues to escalate due to its increasing popularity from smart phone and mobile device users. The standard of WiFi technology is continuing to improve; creating a whole new range of opportunities in the WiFi market. Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.

Turning towards the developing economies, it is important to acknowledge that mobile broadband will be the only way for telecoms to truly advance as there is little or no fixed infrastructure in place. This is not just important for telecoms – but also for the important economic and social development of these markets, as it provides opportunities to access m-commerce services, m-banking; m-health, education and so on. Mobile broadband is already having a huge impact in the developing world and national governments and international agencies are recognising the enormous potential in utilising mobile infrastructure for a far more efficient, effective and productive delivery of their services.

With mobile broadband now being embraced around the world - mobile commerce has become one of the hottest sectors and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce.

BuddeComm’s new report, Global Mobile Broadband – Global Mobile Broadband – A Key Focus for Industry and Society, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the growing importance of WiFi to the telecoms sector. Information at a regional level is provided for North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Key highlights:

Since the arrival of the iPhone in 2007, the platform has ceased being the network – it has become the smartphone. This is the most fundamental change in the history of the mobile market.

By 2017 it is predicted that global mobile data traffic will have increased to well over a hundred exabytes a year.

Wireless broadband and FttH will develop, in a complementary and harmonious way.

By early 2013 there were at least 145 LTE networks in commercial operation around the world.

WiFi has established itself as the quiet achiever – while all the attention has been focused on developments in the mobile 4G market; WiFi is delivering broadband access to millions of people – free!

The United States and Japan are home to the most mobile broadband subscriptions in the OECD.

In 2013 in New Zealand; mobile broadband roaming data caps being trialled to reduce Bill Shock.

The mobile broadband market in Australia often becomes data saturated. In order to ease congestion, the mobile network operators have been progressively updating, expanding and rolling out faster networks to support the data explosion.

Practically all LAC markets have operating HSPA networks with the exception of Belize, Cuba, and a few Caribbean island nations. Altogether, there are 90 HSPA networks operating in 37 countries.

The M-Pesa mobile banking service in Kenya carries about 20% of the countrys entire GDP.LTE tightens its grip on the Middle East mobile broadband market.


  • EXECUTIVE SUMMARY
  • GLOBAL MOBILE BROADBAND INSIGHTS
    • KEY GLOBAL MOBILE BROADBAND MARKET OVERVIEW
      • Market summary
        • Table Worldwide mobile broadband subscriptions - 2010 - 2013
        • Table OECD mobile broadband subscriptions - mid 2011; mid 2012
        • Table Top ten OECD countries by wireless broadband subscriptions - 2011; mid 2012
        • Table Worldwide 3G subscriptions and annual change - 2009 - 2013
        • Table Worldwide monthly mobile data traffic - 2000; 2011; 2012
        • Table Regional mobile data traffic growth - CAGR 2012 - 2017
        • Table Global mobile services revenue - 2012; 2013; 2016
        • Table Global leading app store competitors
        • Table Mobile apps examples
      • Mobile broadband insights
        • Table Approximate data rates for selected services on mobile devices
      • Technology insights
        • Table Worldwide LTE subscribers - 2011 - 2018
        • Table Worldwide LTE growth - 2010 - 2012
  • GLOBAL 4G LTE DEVELOPMENTS
    • KEY GLOBAL LTE STATISTICS AND INSIGHTS
      • Market summary
        • Table Worldwide LTE subscribers - 2011 - 2018
        • Table Worldwide LTE growth - 2010 - 2012
        • Table Regional market share of LTE subscriptions - 2012
      • Examples of leading markets
        • Table Verizon Wireless LTE device sales - 2011 - 2012
        • Table South Korea - LTE mobile subscribers by operator - 2011 - 2012
        • Table Long-term evolution (LTE) roadmap in Japan - 2008 - 2012
        • Table Japan LTE subscribers - 2010 - 2013
        • Table NTT DoCoMo LTE roadmap - 2011 - 2013; 2015
        • Table Sweden - LTE subscribers - 2010 - 2012
      • Other recent insights
  • GLOBAL WI-FI TO PLAY A KEY ROLE
    • KEY GLOBAL WI-FI STATISTICS AND INSIGHTS
      • WiFi starts playing a key role in telecoms
      • Global WiFi market summary
        • Table Worldwide smart phone mobile device sales by quarter - Q2 2009 - Q2 2012
        • Table Number of public WiFi hotspots - top 10 countries worldwide - Early 2011; Early 2013
        • Table Global mobile capital expenditure (CAPEX) - 2010 - 2013
      • Industry developments
      • Other short-range technologies
        • Table Installed base of Bluetooth devices worldwide - 2005; 2007; 2010; 2013
  • GLOBAL SPECTRUM AND WHITE SPACES
    • SPECTRUM ISSUES A KEY CHALLENGE TO INDUSTRY
      • Pent up demand for spectrum
      • White spaces overview
      • Examples of white space developments
      • Spectrum - important to the development of mobile broadband as a utility
      • A comprehensive infrastructure plan is essential
  • GLOBAL MOBILE HANDSET, SMART PHONES AND TABLETS MARKET
    • SMART PHONES DRIVING MOBILE BROADBAND USE
      • The future of the smartphone market
      • Historical handset market growth
      • Global mobile handset statistics and forecasts
        • Table Global overall mobile handset sales - 2004 - 2014
        • Table Global overall mobile handset sales by quarter - 2009 - Q2 2012
        • Table Global mobile handset revenue - 2010 - 2014
        • Table Regional mobile handset sales market share - 2011
        • Table Handset supplier global market shares -2007; 2009; 2011; Q3 2012
        • Table Global smart phone supplier market share - 2012
        • Table Global smart phone operating system market share - 2010; 2011; 2012
        • Table Global smart phone share of handset market - 2009 - 2012
        • Table Global smart phone mobile device sales by quarter - Q2 2009 - Q2 2012
      • Touchscreen tablets
        • Table Global touchscreen tablet vendor market share - top 5 - Q4 2012
        • Table Global touchscreen tablet operating system market share - Q2 2010; Q4 2011; Q3
        • Table Global touchscreen tablet sales - 2010 - 2013; 2016
      • Industry observations
      • Safety and security issues
  • GLOBAL MOBILE COMMERCE
    • KEY GLOBAL M-COMMERCE STATISTICS AND INSIGHTS
      • Global m-commerce market
        • Table Global e-commerce spending - 2011 - 2013
        • Table Global m-commerce revenue - 2013; 2015
        • Table Global app store revenue - 2010; 2012
        • Table Global smart phone share of handset market - 2009 - 2012
        • Table Global smart phone mobile device sales by quarter - Q2 2009 - Q2 2012
      • Key m-commerce sectors
        • Table Mobile Apps examples across various sectors
      • Case studies
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • LTE
        • Table USA - Verizon Wireless LTE device sales - 2011 - 2012
      • WiMAX
      • USA
    • LATIN AMERICA
      • Overview
        • Table Latin America - UMTS subscribers and penetration - 2007 - 2012
      • Brazil
        • Table Latin America - H-band for 3G services - lots, areas, and spectrum winners
        • Table Brazil - 3G phone-based subscribers and penetration - 2008 - 2013
        • Table Latin America - Bands for 4G services - blocks, winners, and price/MHz/population
        • Table Brazil - mobile broadband subscribers and penetration - 2008 - 2013
        • Table Brazil - fixed and mobile broadband share - 2008 - 2013
      • Mobile broadband in Latin America's major countries
        • Table Argentina - mobile broadband subscribers and penetration - 2008 - 2012
        • Table Chile - mobile broadband subscribers and penetration - 2009 - 2012
        • Table Chile - mobile versus fixed broadband connections - 2009 - 2012
        • Table Colombia - mobile broadband subscribers and penetration - 2010 - 2012
        • Table Colombia - mobile broadband - operators' market share - 2010 - 2012
        • Table Ecuador - mobile broadband subscribers and penetration - 2009 - 2012
        • Table Mexico - mobile broadband subscribers and penetration - 2010 - 2012
        • Table Paraguay - mobile broadband subscribers and penetration - 2009 - 2012
        • Table Peru - mobile broadband subscribers and penetration - 2009 - 2012
        • Table Uruguay - mobile broadband subscribers and penetration - 2008 - 2012
        • Table Venezuela - mobile broadband subscribers and penetration - 2008 - 2012
    • EUROPE
      • Overview
      • WiFi
      • WiMAX
      • LTE
        • Table European LTE network deployments - 2013
      • Mobile commerce
      • Mobile payments
    • AFRICA
      • Overview
    • MIDDLE EAST
      • Overview
        • Table Active Mobile Broadband Subscriptions in selected Middle East countries - 2013
      • HSDPA/HSPA
      • Long Term Evolution (LTE)
      • WiMAX
    • ASIA
      • Overview
        • Table Asia - Total mobile broadband subscribers and market share - 2008 - 2012
      • Development of mobile data services
        • Table Japan's mobile internet subscribers, services and technology by provider – August 2012
      • South Korea
        • Table KT and SK TelecomWiBro subscribers - 2006 - 2012
      • Singapore
        • Table Singapore - mobile broadband subscribers - 2007 - 2013
    • PACIFIC REGION
      • Australia
        • Table Mobile broadband subscribers and annual change in Australia- 2010 - 2012
        • Table Cost of mobile data plans per MB by selected providers in Australia - March 2013
      • New Zealand
        • Table Broadband penetration - mobile versus fixed-line access in New Zealand - 2011 - 2013
        • Table Cost of mobile data plans per MB by selected providers in New Zealand - March 2013

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