Global Digital and Mobile Media - Video Streaming, Smart TV and Entertainment Industries
The uptake of entertainment services continues to put pressure on infrastructure The use of video-based entertainment, TV programs, digital music, social media and gaming continues to rise across the world as the demand from consumers to be entertained continues to grow. Consumers are quickly adopting a multi-channel approach to entertainment, switching between mobile, tablets, PC and TV devices with ease. What this means for the telecoms sector however is that the pressure to provide reliable and fast broadband services is increasing. Infrastructure based primarily on fibre networks has become even more crucial to growth of the industry. There was an important development for the broadband sector recently when the market share of fibre infrastructure lines finally overtook DSL technologies as the largest on a global level. Currently 4G networks offer excellent broadband services and, as long as the usage is limited, the prices are competitive. However, as soon as the mobile networks become used for entertainment services such as Netflix, the affordability drops significantly. Looking ahead, more and more of these entertainment services will be delivered over broadband and an increasing number of people will move from traditional TV to these broadband-based services. At the same time, the quality is moving from HDTV to 4K and it remains unlikely that these services can be supported by wireless networks at affordable prices. However, if the fixed networks operators are not providing adequate FttP infrastructure and not delivering the broadband quality that people demand, the wireless industry will look for new opportunities (ie.5G) and will push the boundaries further and further.
The use of mobile broadband is growing at an astounding rate globally, often driven by consumer appetite for entertainment. Mobile gaming has traditionally led the growth in mobile app downloads globally. Digital music streaming and downloading now underpin growth for the overall music industry. Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and in early 2017 it had over 93 million subscribers worldwide, with its international presence driving growth. In 2017 the TV broadcasting sector is set to become even more competitive with YouTube beginning to offer streaming TV content and Hulu planning to enter the digital TV sector. There are some markets around the world adopting smart TVs faster than others and uptake is being driven by the streaming capabilities offered by Smart TV along with increasing demand for HD 4K. In 2017 there is emerging evidence that there is a growing interest in taking up quad play offerings.