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2007 Global Digital Media Volume 2 - Content and Application Markets

This annual report offers a wealth of information on worldwide Digital Media with a focus on content and applications. It includes statistics, analyses, trends and forecasts.

Subjects covered include:

Home media centres;
Digital/Personal Video Recorders (DVR/PVR);
Digital TV and High Definition TV (HDTV);
Interactive TV;
Video media;
Mobile digital media, including Mobile TV;
Internet digital media, including social networking services;
VoIP and convergence.


The most important outcome of the convergence between telecommunications, media and IT is that the market is changing from stand-alone content and services (ie telephone, television, newspapers, radio) to multimedia (integrated content) applications and multimodal services (content delivered to various devices).

However while the entertainment, video and multimedia market is undergoing sweeping changes characterised by an expanding product offerings, the delivery systems and devices still remain highly heterogeneous due to the fact that they have always been separate.

The Internet was one of the first platforms to begin offering integrated content. Today the revenue generated from the large range of online content and services is rapidly increasing globally and interest in the Internet Economy has again be revived. Travel, gambling, adult content, music and health services have proved extremely popular, with more growth ahead.

Social networking services based on User Generated Content (UGC) are also flourishing. People naturally want to communicate, and the Internet has always provided a forum for this, from the early bulletin boards to today’s video blogs that allow for new levels of interaction. Websites such as MySpace and YouTube are proving to be hugely popular around the world, and there is no sign of this growth abating.

For more information on UGC, see chapter 4.2.2, page 87.

A huge array of video content is now also available from the Internet, from small User-Generated clips to full feature length films. However, while there are certainly opportunities for ‘TV and VoD’ applications, we see the future to be increasingly focused on the content produced by the users and viewers themselves.

Media centres in the home are also playing a key role in delivering the new Digital Media. Requiring a digital TV, Home Media Centres combine applications such as DVRs, home networking, CD/DVD playback and MP3. Cable TV operators, telcos, consumer electronics and IT companies are all vying for the Media Centre business.

DVRs and EPGs will form an important part of the digital revolution over the next few years. TiVo (USA) and BskyB (UK) are two of the leaders in this field.

For more information on DVRs, 1.1.8.1, page 14.

The take-up of Digital TV is expected to accelerate over the next five years, and while the UK continues to be a leader in digital television penetration today, this is expected to change as other parts of the world embrace the technology. Growth is particularly expected from parts of Asia. Cable will be the dominant delivery system, followed by satellite (DTH TV), Digital Terrestrial TV (DTTV) and Broadband TV (IPTV).

These developments in broadcasting have led to interactive TV coming back into favour. Many TV programs now have an interactive element to them, particularly in the Asian and European markets, and further advances are expected in this area.

For more information, see chapter 2, page 23.

Convergence in the mobile space is also occurring with services such as mobile TV, mobile gaming, mobile music, mobile Internet etc continuing to evolve and improve. Other recent developments include mobile VoIP and mobile UGC services - Hutchison’s Kink Kommunity is one example of a social networking service available via mobile.

Key highlights:

Around half a billion homes worldwide are expected to have digital TV by 2011, and in the future the integrated Media Centre will be at the heart of the Digital Home.

BuddeComm estimates there will be 20 and 25 million IPTV subscribers worldwide by 2010 - up from the current market of around five million users. For more information, see chapter 3.2, page 69.

Entertainment is important to the Internet economy, and in 2008 it is estimated that around 5 billion music tracks and 40 million feature films will be downloaded worldwide.

Unlike the e-commerce environment of old, the new Internet economy incorporates innovative services such as tele-education and tele-health.

It is estimated that around one million companies worldwide now rely on the Internet economy for more than 50% of their revenue. For more information, see chapter 4, page 76.

Convergence in the mobile space has brought about mobile gaming, and it is predicted that on average there will be more than 130 million monthly mobile game users worldwide by 2010.

Mapping applications are mainly PC-based at this stage, but there is a flurry of activity and investment directed at applying this service to handheld devices and mobile phones. For more information, see chapter 5, page 97.

Homes with connected entertainment networks worldwide - 2009 - 2011

Year (e) Homes with connected entertainment networks (million)
2009 110
2010 140
2011 180

1. THE DIGITAL HOME
1.1 Home media centres
1.1.1 Market in progress
1.1.2 Market analysis - 2007
1.1.3 Statistics and forecasts
1.1.4 Industry sectors vying for home media market
1.1.5 Home media product examples
1.1.6 Consumer confusion - analyses
1.1.7 Industry consortia
1.1.8 Other key trends and developments
1.1.9 Still a long way to go…
1.2 DVRs
1.2.1 Introduction
1.2.2 Market developments
1.2.3 DVR pioneer: TiVo
1.2.4 DVR market statistics & forecasts
1.2.5 Developments in the USA
2. EVOLUTIONS IN BROADCASTING
2.1 Digital TV
2.1.1 Introduction
2.1.2 First digital TV developments
2.1.3 Pay TV - mature versus emerging markets
2.1.4 Market observations
2.1.5 Global overview and statistics
2.1.6 Regional overview and statistics
2.2 Broadband TV (IPTV)
2.2.1 Introduction
2.2.2 Broadband TV
2.2.3 Video streaming
2.2.4 Market developments
2.2.5 Market analyses - late 2006
2.2.6 IPTV market statistics
2.2.7 Global overview
2.2.8 IPTV standards
2.2.9 Industry association
2.3 Interactive TV
2.3.1 Introduction
2.3.2 Market analysis 2006 - 2007
2.3.3 i-Advertising analysis
2.3.4 Market leaders
2.3.5 Statistics and forecasts 2005 - 2009
2.3.6 Business modelling
2.3.7 interactive TV - early developments
2.4 HDTV and datacasting
2.4.1 Introduction to digital HDTV
2.4.2 HDTV standards
2.4.3 HDTV set market statistics
2.4.4 HDTV included in DVB
2.4.5 DSL TV
2.4.6 HDTV may tip the scales
2.4.7 Datacasting
3. VIDEO MEDIA
3.1 Video media entertainment and communication
3.1.1 New emerging business models
3.1.2 Video entertainment
3.1.3 Personal video services
3.1.4 Video-on-Demand (VoD)
3.1.5 Video media statistics and forecasts
3.2 IPTV & video broadband
3.2.1 The future of IPTV
3.2.2 Case studies
3.2.3 Business models
3.2.4 Telcos versus media companies
3.2.5 Value-added multimedia
3.2.6 Web TV
3.2.7 Choices to be made
4. INTERNET DIGITAL MEDIA
4.1 Internet content and services
4.1.1 New emerging business models
4.1.2 The online content market
4.1.3 Key online content and services
4.1.4 Digital Rights Management (DRM)
4.2 Blogs, social networks and UGC
4.2.1 Web 2.0 introduction
4.2.2 User Generated Content
4.2.3 Blogging and web publishing
4.2.4 Social networking
4.2.5 Every site needs its own YouTube
4.2.6 A popularity contest
4.2.7 Other developments
4.2.8 My Second Life
4.2.9 Statistics and forecasts
5. MOBILE DIGITAL MEDIA
5.1 Mobile content and services
5.1.1 Mobile content statistics, trends and forecasts
5.1.2 Mobile adult content
5.1.3 Mobile email
5.1.4 Mobile gambling
5.1.5 Mobile games
5.1.6 Mobile Internet
5.1.7 Mobile music and ringtones
5.1.8 Mobile UGC
5.1.9 Mobile TV and video
5.1.10 Mobile sports
5.1.11 Mobile marketing/advertising
5.1.12 Mobile and permission-based marketing
5.2 Mobile TV
5.2.1 Mobile TV standard
5.2.2 Mobile TV Phase 2
5.2.3 The mobile TV fallacy - analysis
5.2.4 Mobile TV and WiMAX could be a good match
5.2.5 The broadcaster and the mobile operator
5.2.6 Regional overview - mobile TV developments
5.2.7 Mobile TV developments
5.2.8 Mobile TV statistics and forecasts
6. VOIP
6.1 NGNs: converging networks
6.1.1 Dedicated voice and dedicated data networks
6.1.2 Changes driven by IP
6.1.3 Multi Protocol Label Switching (MPLS)
6.1.4 Next Generation packet Networks (NGN)
6.1.5 IP objectives
6.1.6 NGN standards
6.1.7 IMS forum
6.2 IP=IT
6.2.1 From VoIP to triple play
6.2.2 The future of VoIP lies in videoconferencing
6.2.3 From basic services to value added applications
6.3 IP - enhanced services
6.4 IP is making data market redundant
6.5 IP is upsetting the telcos
6.5.1 Mobile VoIP
6.6 Technology and communication
7. GLOSSARY OF ABBREVIATIONS
Exhibit 1 - Description of National Cable and Television Association’s broadband home
Exhibit 2 - Media centre applications & products
Exhibit 3 - Media centre devices
Exhibit 4 - Networked client devices
Exhibit 5 - Research and industry information on DVR in the USA
Exhibit 6 - Equivalence between access modes and traditional audiovisual use
Exhibit 7 - Top 5 IPTV providers worldwide - 2006
Exhibit 8 - Digital Video Broadcasting Project
Exhibit 9 - Preferences for watching video on Internet versus other Internet activities - 2006
Exhibit 10 - Global overview of key IPTV players
Exhibit 11 - Traditional IPTV versus broadband video (‘eye will’)
Exhibit 12 - Advantages of tele-medicine
Exhibit 13 - Applications of Microsoft’s Virtual Earth
Exhibit 14 - Leading Web 2.0 companies
Exhibit 15 - Examples of social networking websites - 2006
Exhibit 16 - Second Life financials - February 2007
Exhibit 17 - Second Life statistics - 2007
Exhibit 18 - Key m-gambling market segments
Exhibit 19 - Mobile TV - Unicast and MBMS - 2006
Exhibit 20 - ITU-T definition of a Next Generation Network
Exhibit 21 - IP-based enhanced services


Table 1 - Homes with connected entertainment networks worldwide - 2009 - 2011
Table 2 - Value of home networking devices market worldwide - 2005; 2011
Table 3 - Forecast installed base of homes with connected entertainment networks worldwide - 2009 - 2011
Table 4 - DVR subscribers worldwide - 2005; 2011
Table 5 - TiVo DVR subscribers - August 2006
Table 6 - DVR unit shipments worldwide - 2006; 2010
Table 7 - DVR households by region - 2003 - 2005; 2010
Table 8 - Set-top box market - 2006; 2009
Table 9 - United Kingdom pay TV take up, share of homes - 2004 - 2006
Table 10 - Asia pay TV subscribers, penetration & advertising revenue, selected countries - 2005
Table 11 - Digital TV penetration worldwide - 2006; 2009; 2011
Table 12 - Worldwide households connected to digital TV by delivery system - 2011
Table 13 - Asia’s TV broadcasting market statistics - 2005
Table 14 - Asia residential TV market projections - 2010
Table 15 - IPTV subscribers worldwide - comparison of analysts’ forecasts - 2007 - 2010
Table 16 - IPTV subscribers - Americas, Asia and Europe - 2007 - 2011
Table 17 - IPTV services revenue worldwide - 2006; 2010
Table 18 - Percentage of IPTV subscribers by region - 2006
Table 19 - US HDTV adoption forecast - 2008
Table 20 - Homes passed by cable HDTV service and annual change - 2002 - 2006
Table 21 - Online video streams & market share of top 10 online video sites in USA - August 2006
Table 22 - VoD/NVoD households and revenues by region - 2005; 2010
Table 23 - Top five IPTV providers by subscribers - 2007
Table 24 - PCCW NOW subscriber growth - 2003 - 2007
Table 25 - Consumers use of Internet dating in European countries - 2005
Table 26 - Number of free email users - Hotmail, Yahoo! Mail - 2006
Table 27 - Top five e-government countries - 2005
Table 28 - Forecasts and estimates of US online travel revenues - 2003 - 2009
Table 29 - Online US travel revenues and estimates - 2003 - 2009
Table 30 - US ad spending on social networking sites - 2006 - 2007; 2010
Table 31 - Worldwide ad spending on social networking sites - 2006 - 2007; 2010
Table 32 - Unique visitors to the most popular blogging service worldwide - 2005 - 2006
Table 33 - Unique visitors to top 3 US blogs - May 2006
Table 34 - Unique visitors to top 10 US social networking sites - May 2006
Table 35 - Leading mobile data operators by revenue - Q1 2006
Table 36 - Regional share of mobile entertainment revenues - 2006; 2011
Table 37 - ARPU per mobile user for voice and data by region - 2004
Table 38 - Top US mobile content and applications and annual change - February 2005
Table 39 - Type of mobile content accessed by region - early 2005
Table 40 - Estimated global mobile adult content revenues - 2005 - 2006; 2009; 2011
Table 41 - Mobile game users - global monthly averages - 2005; 2010
Table 42 - Forecast Asia Pacific mobile music revenues - 2005; 2010
Table 43 - Forecast North America mobile music revenues - 2005; 2011
Table 44 - Growth of photo messaging in N America, France, UK - February - July 2006
Table 45 - Forecast global mobile sports revenue - 2006; 2011
Table 46 - Forecast global mobile advertising spend - 2007; 2011

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