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Global Digital Media - Video and Television in a Smart Connected World

Smart TV is a sign of the futureThe latest annual publication by BuddeComm titled: Global Digital Media – Video and Television in a Smart Connected World, provides key global insights and statistics for this exciting growing and evolving sector.

The internet is presenting consumers with choice and access like never before and this is transforming the home entertainment industry. The battle for the lounge room is heating up with all major TV manufacturers now shipping smart internet-connected TVs which provide an “app-like” interface to new IPTV content services through instant streaming.

While penetration of these new TVs is still relatively small in most countries; in the USA they are becoming more popular than the 3D TVs which received a lot of attention last year. The growth of smart TV ownership is expected to continue dramatically as people upgrade their TVs.

Web TV and online video have become recognised as a powerful format for both communicating online and providing a more dynamic experience. Online video over the Internet is being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes.

With the announcement that Barnes and Noble are launching Nook Video, an online video service which positions the company beyond digital e-readers, we see the Internet Video-On-Demand (iVoD) sector becoming even more competitive. Internationally, there are already a number of large iVoD providers, including Netflix, Amazon, Wal-Mart and Apple iTunes. In addition the user-generated market segment over the Internet remains popular with the continuing success of Google’s YouTube.

A host of new IP connected devices including game consoles; tablets and mobile phones are also becoming platforms over which to stream movies and TV. Many industry commentators have hoped during the past few years that mobile TV, representing a convergence between the mobile and broadcasting sectors, would lead to considerable changes in the way people used the technologies and services offered by both industries.

While the future for mobile TV remains bright there are still a number of barriers which prevent consumers taking to it in sufficient numbers for ‘tipping points’ to be reached. These include sufficient network coverage and a continuing lack of awareness of the mobile TV and video services on offer and their cost. Furthermore video based content is to a greater extent being included within various Apps, and charging for video based services separately is thus becoming increasingly difficult.

A key business model to deliver integrated products such as the features offered by Smart TVs is known as a triple or quad play. These models offer internet access, voice services, video/TV or mobile services to a subscriber via a single connection. These multi-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined package were not priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.

The exciting developments occurring in the video-based and television broadcasting sector has resulted in a dynamic industry which is on the cusp of transformation. This report aims to capture the key trends on a global level and provide insights into the regional developments.

Market Highlights

Digital TV households make up around 45% of all TV households worldwide in 2012;

Online Video-On-Demand has gained the attention of Internet heavyweights Google and Facebook;

The US is an interesting market to watch for VoD developments with Hulu, Blockbuster, Netflix and Walmart Vudu just some of the players vying for position;

There is a movement towards creating online video “channels” over the Internet aimed at target audiences;

Bundled offers are very popular in parts of Europe with Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments;

Largely thanks to the success of triple play solutions, Latin America’s television market has been experiencing sustained growth, not even slowing down during the global credit crunch;

The number of Western European online video and multi-screen services subscribers has grown steadily in recent years.

Data in this report is the latest available at the time of preparation and may not be for the current year.


  • GLOBAL DIGITAL, IPTV AND SMART TV INSIGHTS
    • KEY GLOBAL TRENDS FOR DIGITAL; IPTV AND SMART TV
      • Introduction
      • Digital TV
        • Table Worldwide digital TV households - 2009; 2011; 2013
        • Table Digital TV penetration rate worldwide - 2006; 2009; 2012; 2016
      • Cable TV
      • HDTV
        • Table Worldwide number of HDTV households - 2009; 2012; 2015
      • IPTV revolution
        • Table Worldwide IPTV subscribers - 2010; 2012; 2014
      • The Smart or Connected TV
      • ITU IPTV standard
  • GLOBAL ONLINE VIDEO MEDIA AND WEB TV INSIGHTS
    • KEY GLOBAL TRENDS FOR ONLINE VIDEO
      • The power of online video media
        • Table Global revenue from online video - 2008; 2012
        • Table Growth of Hulu video streams - various months - 2008 - 2012
      • Killer applications
        • Table Market share of top Internet VoD providers in the US - mid 2011
      • Brief case studies
        • Table Subscribers to Netflix - 2010; Aug 2011; Sept 2011
        • Table Online video unique visitors - top online video properties in the US - May 2010; Jan 2011; Sep 2011; Feb 2012
      • Delivery trends
      • Conclusion: The future of video in telecoms
  • GLOBAL MOBILE TV INSIGHTS
    • KEY GLOBAL TRENDS FOR MOBILE TV AND VIDEO
      • Mobile TV/video comms
        • Table Global mobile TV subscribers
  • GLOBAL TRIPLE PLAY INSIGHTS
    • KEY TRIPLE AND QUAD PLAY TREND
      • Introduction
      • The three elements
      • National broadband networks are ideal for triple play
      • What went wrong with triple play initially?
      • The future of triple-play
      • Key multi-play markets in Europe and Asia
        • Table China - reception devices connected to main television set - 2008
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • USA
        • Table TV viewers by platform - 2010 - 2011
        • Table Cable MSO operating data by platform - 2009 - 2011
        • Table IPTV subscribers (Verizon, AT&T) - 2009 - 2011
        • Table Satellite TV subscribers by operator - 2010 - 2011
      • US Mobile TV
      • Canada
    • LATIN AMERICA
      • Overview
        • Table Latin America, selected countries - pay TV subscribers and penetration - 2011 - 2012
      • Argentina
        • Table Argentina - pay TV subscribers and penetration - 1999 - 2012
        • Table Argentina - pay TV technologies - 2000 - 2012
      • Brazil
        • Table Brazil - pay TV subscribers and penetration - 1999 - 2012
        • Table Brazil - pay TV technologies - 2000 - 2012
      • Chile
        • Table Chile - pay TV subscribers and penetration - 2006 - 2012
        • Table Chile - pay TV technologies - 2006 - 2012
      • Colombia
        • Table Colombia - pay TV subscribers and penetration - 2000 - 2012
        • Table Colombia - pay TV technologies - 2000 - 2012
      • Mexico
        • Table Mexico - pay TV subscribers and penetration - 1999 - 2012
        • Table Mexico - pay TV technologies - 2000 - 2012
      • Venezuela
        • Table Pay TV subscribers and penetration rates - 1997 - 2012
    • EUROPE
      • European TV landscape
    • TRENDS AND ANALYSIS
      • Content less of a differentiator
      • Slowing growth of pay TV services
    • IPTV
      • Table IPTV subscribers in the EU - 2007 - 2012; 2015
    • AFRICA
      • Overview
        • Table Mauritius Telecom My.T triple play pricing - 2008 - 2012
        • Table Maroc Telecom IPTV pricing - 2011-2012
        • Table Maroc Telecom MT Box pricing - 2011-2012
    • MIDDLE EAST
      • Middle East
        • Table YES revenue and profit - 2007 - 2012
        • Table YES satellite TV subscribers, market share and ARPU - 2002 - 2012
        • Table du IPTV subscribers - 2008 - 2012
    • ASIA
      • Overview
      • China
        • Table Overview of cable TV market - December 2011
        • Table Cable TV subscriptions and annual growth - 1996 - 2013
        • Table Forecast cable TV subscribers and household penetration: 2012 - 2013; 2015
        • Table Digital cable TV subscribers and penetration rate - 2002 - 2013
        • Table Forecast digital cable TV subscribers and percentage of cable TV subscribers: 2012 - 2013; 2015
        • Table China - Digital pay TV subscribers - 2005 - 2009
        • Table IPTV subscribers - 2004 - 2013
      • South Korea
        • Table Regional TV broadcasters in South Korea
        • Table DTH subscribers - 2002 - 2012
        • Table South Korea - Cable TV operators and subscribers - Q2 2010
        • Table Analogue and digital cable TV subscribers - 2002 - 2010, 2012 (e)
        • Table Comparison of cost per cable TV subscriber - 2009
        • Table IPTV subscribers by operator - 2006 - 2012
        • Table IPTV growth by channels, content providers, after-school classrooms - 2008 - 2010
        • Table IPTV real-time and pre-IPTV subscribers - 2008 - 2012
      • Hong Kong
        • Table HKBN triple play subscribers, ARPU and IDD traffic volume - 2003 - 2011
        • Table PCCW NOW TV subscribers and ARPU - 2003 - 2011
      • India
      • Indonesia
      • Singapore
        • Table SingTel's mio TV subscribers - 2007 - 2012
      • Malaysia
      • Thailand
    • PACIFIC REGION
      • Australia Overview
        • Table Conversion of analogue to digital TVs in Australia - 2010 - 2012
      • New Zealand Overview
        • Table Conversion of analogue to digital TVs in Australia versus New Zealand - 2010 - 2012
  • GLOSSARY OF ABBREVIATIONS

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