Market Research Logo

Global Digital Media - The Unstoppable Video Streaming, TV and Entertainment Industries

Global Digital Media - The Unstoppable Video Streaming, TV and Entertainment Industries

Multiple viewing platforms compete for consumer attention

The global digital media entertainment market continues to go from strength to strength in 2015. This highly competitive industry sector is flourishing on the back of improved mobile and broadband infrastructure and consumers continue to embrace being entertained and connected via gaming, social media, video streaming and music. Advertising models are expanding in order to capture revenue from an industry where direct revenue-generating business models are not well received by the broader public.

The video media industries continue to evolve and consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continue to rise in popularity and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video streaming already makes up the largest component of internet traffic and is set to continue growing faster than other digital formats. Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

With the rise of digital platforms, the media industry is rapidly changing. In newspaper and book publishing, TV and radio broadcasting, film, music, and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share.

Key developments:

In 2015 the number of apps available from the Apple, Google and Amazon app has reached around 3 million.
Mobile TV is a key growth area for global mobile entertainment for at least the next five years.
The revenue derived from global digital music sales has finally equalled the amount derived from physical formats.
Nintendo’s proposed entry into the mobile gaming market in 2015 may certainly shake-up this emerging sector and increase competition significantly.
Online video advertising is one of the key digital advertising growth areas - and spending on this medium is currently growing at around 20% per annum.
In 2015 Netflix has over 60 million subscribers to its service globally – however the majority are still in the US.
Five countries – China, USA, India, Japan, and Brazil – together account for nearly 60% of the world’s digital TV households.
The market for 4K TV sets and content has started to gather serious pace.
IPTV operators in Japan and Korea are expanding their IPTV offerings to include games, e-books and shopping.
The market for on-demand audiovisual services in Europe is developing rapidly.
Revenue streams will shift in North America due to the ongoing migration of viewing habits from satellite and cable TV to online and on-demand content.
Developments in digital TV and digital connectivity across Africa have been swift in recent years.

Companies mentioned in this report

Facebook; Instagram; Foursquare; Zynga; Apple; Google; Twitter; Blackberry, Netflix; Amazon; Hulu.


  • EXECUTIVE SUMMARY
  • DIGITAL DEVELOPMENTS LEADING THE WAY
    • THE DIGITAL ECONOMY - WHAT IS AT STAKE FOR YOU?
    • ADVERTISING IMPORTANT TO MEDIA INDUSTRY
      • Table Global media ad spending - 2012 - 2016
      • Table Global digital ad spending - 2012 - 2016
      • Table Global advertising spending market share by major types - 2012 - 2014
    • COLLAPSE OF THE TRADITIONAL MEDIA INDUSTRY
    • MARKET INSIGHTS
      • From calls to applications
      • Expect delays and roadblocks
      • Fragmentation, consolidation, mergers and acquisitions
      • Where are the new opportunities?
      • Think international
      • Media and Telco's adapting business to the new Digital Economy
      • Copyright and the Internet back in the Spotlight
    • WHATEVER HAPPENED TO MEDIA CONVERGENCE?
      • Convergence substitution
      • New business models for media content required
    • MEDIA COMPANIES NEED TO DISAGGREGATE AND REBUILD
      • Brand key in online media
    • THE CHALLENGES FOR NEWSPAPER PUBLISHING
      • Table Most popular devices for receiving news in the USA - 2014
    • BRIEF CASE STUDY: THE BOOK PUBLISHING INDUSTRY
      • Digital e-readers/e-books
        • Table Growth of e-reader sales - 2009 - 2015
    • THE ANOMALY OF THE MASS MEDIA
      • Analysis of media trends
  • APPS, SOCIAL NETWORKS, ENTERTAINMENT AND GAMING TRENDS
    • PORTALS OR APPS?
      • Global mobile entertainment revenues
        • Table Global - mobile entertainment revenues - 2011 - 2017
    • MOBILE APP INSIGHTS
      • Global mobile app statistics
        • Table Global - leading app store competitors by number of apps - 2011 - 2014
        • Table Mobile apps examples
      • Leading free and paid apps
        • Table Global - top 5 fastest growing app categories - 2014
    • SOCIAL NETWORKS
      • Table Global - largest social networks by user numbers - 2014
      • The fickle nature of social networks - Twitters turn to feel the heat
    • ADULT SERVICES
    • ONLINE AND MOBILE DATING
    • MOBILE PHOTO-MESSAGING
      • Instagram
    • ONLINE AND MOBILE GAMING
      • Gamification
    • ONLINE AND MOBILE GAMBLING
    • ONLINE AND MOBILE MUSIC
      • Table Global - subscribers to digital music services - 2010 - 2014
      • Table Global - digital music revenue - 2007 - 2014
    • ADVERTISING - A KEY REVENUE SOURCE
  • FIXED AND MOBILE VIDEO STREAMING
    • DEFINITIONS
    • THE VIDEO STREAMING MARKET
      • Market Overview
      • Market statistics
        • Table Global IPTV subscribers - 2010 - 2015
        • Table Top 5 countries in the world for IPTV subscriptions - 2013
      • Market fragmentation inhibits growth
    • ONLINE VIDEO MEDIA
      • Introduction
      • Online video key statistics
        • Table Global CAGR for key online service platforms - 2012 - 2017
        • Table Global revenue from online TV and video - 2012; 2013; 2018
      • Online video media versus IPTV
        • Table Equivalence between access modes and traditional audiovisual use
      • Advantages of video streaming
    • VIDEO-ON-DEMAND SERVICES
      • cloud services
    • INDUSTRY INSIGHTS
      • OTT services will also drive VoD
      • TV shows on the internet
      • TV Everywhere (TVE) and multi-screens
      • Video Content Delivery Network (CDN) services
      • Geo-blocking
      • Copyright and the internet back in the Spotlight
    • BRIEF CASE STUDIES
      • Netflix
        • Table Netflix domestic and international subscriptions - 2011 - Q1 2015
        • Table Netflix consolidated revenue - 2009 - Q1 2015
      • YouTube
        • Table Online video unique visitors - top online video properties in the US - Various months - 2010 - 2014
    • VIDEO STREAMING OVER MOBILE NETWORKS
      • On-demand mobile TV
      • Broadcast mobile TV
      • Mobile TV market summary
        • Table Global mobile TV subscribers - 2009 - 2014
      • Mobile video market outlook
      • Smartphones and mobile TV
    • CONCLUSION: THE FUTURE OF VIDEO IN TELECOMS
  • SMART TV, PAY TV AND DIGITAL TV
    • BROADCASTING CHANGING BEYOND RECOGNITION
      • Cloud computing and broadcasting
      • Move towards channel unbundling
      • Broadcasting is moving to broadband
      • The gigabyte household needs FttH access
    • DIGITAL TV
      • Digital TV market overview
        • Table Global - digital TV households - 2009 - 2016; 2020
        • Table Global - digital TV market share - 2006; 2009; 2011 - 2014; 2020
        • Table Top 10 countries - digital TV households - 2014
      • Other key trends
    • PAY TV
      • Table Pay TV subscribers - 2010 - 2015
      • Table Top 10 pay TV countries in Europe - 2014
    • CABLE TV
      • Table Cable TV subscribers - 2010 - 2014; 2020
    • HDTV
      • HDTV market overview
      • Ultra-HD/4K TV
      • BitTorrent's deal with CE manufacturers
      • 3D TV
    • THE SMART OR CONNECTED TV
      • Introduction
      • Digital media players connecting smartphones to TVs
      • Smart TV threatens broadcasters
      • Smart TV awareness may increase consumer spend
      • Waiting for the next generation of Smart TVs
  • OTT DISRUPTED THE INDUSTRY
    • TRANSFORMING THE TELECOMS INDUSTRY
      • Telcos still ignoring industry transformation
      • The rapidly shrinking traditional telecoms market
    • TELCOS HAVE ALREADY LOST THE CURRENT OTT BATTLE
      • Infrastructure investment models are stuck
      • Telcos will need to lift their game on infrastructure
      • Did Google's infrastructure coup work?
    • THE DEMAND AND SUPPLY IMBALANCE IN TELECOMS
    • VESTED INTERESTS
    • THE DIGITAL BUSINESS BUZZWORD IS ALSO `TRANSFORMATION'
    • WHAT WILL BE DRIVING THESE NEW INVESTMENTS?
      • It is not about speed - it's about `big data'
    • HOT SECTORS FOR OTT SERVICES
    • HOW TO MOVE FORWARD?
    • CONCLUSION: TELECOMS - WHERE WILL THE MONEY COME FROM?
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • USA
        • Table USA - videostreaming by platform - 2012 - 2014
        • Table USA - Music streaming revenue by type - 2012 - 2014
        • Table USA - Music access by household - 2012 - 2014
        • Table USA - Music streaming revenue by type - 2012 - 2014
      • Canada
    • LATIN AMERICA
    • OVERVIEW
    • ARGENTINA
    • BRAZIL
      • Table Brazil - Pay TV operators - market share - 2000 - 2015
    • MEXICO
    • OTHER MARKETS
    • EUROPE
      • Overview
        • Table Europe - consumer spend on TV VoD services - 2008 - 2015
      • Online advertising
        • Table Europe - digital advertising revenue - 2011 - 2017
        • Table Europe - mobile internet advertising revenue - 2011 - 2017
        • Table Europe - social network advertising revenue - 2012 - 2015
        • Table Europe (Western) - social network penetration and user growth - 2011 - 2017
      • France
        • Table France - IPTV subscribers, proportion of DSL base - 2004 - 2014
        • Table Orange IPTV/satellite subscribers - 2005 - 2015
      • Germany
        • Table Germany - top SVoD providers by market share - 2015
        • Table Germany - Deutsche Telekom Entertain IPTV subscribers - 2007 - 2015
      • Spain
        • Table Spain - IPTV revenue - 2005 - 2014
        • Table Spain - IPTV subscribers - 2005 - 2014
        • Table Spain - Telefónica pay-TV subscribers - 2008 - 2015
        • Table Spain - Orange IPTV subscribers - 2007 - 2015
      • UK
        • Table UK - Online TV revenue by sector - 2004 - 2012
        • Table UK - BT Vision subscribers - 2008 - 2015
      • Other markets
    • AFRICA
      • Overview
      • South Africa
      • Nigeria
      • Morocco
      • Kenya
    • MIDDLE EAST
      • Saudi Arabia
        • Table Saudi Arabia - active mobile broadband subscriptions - 2008 - 2015
      • United Arab Emirates (UAE)
        • Table UAE - du IPTV subscribers - 2008 - 2014
        • Table UAE - Etisalat e-life subscribers - 2010 - 2014
        • Table UAE - mobile broadband subscribers and penetration - 2010 - 2015
      • Qatar
      • Oman
        • Table Oman - active mobile broadband subscriptions - 2008 - 2014
      • Jordan
    • ASIA
      • Table Asia - IPTV subscribers - leading markets - 2014
      • China
        • Table China - overview of cable TV market - 2014
        • Table China - cable TV subscriptions and annual growth - 2005 - 2014
        • Table China - Digital cable TV subscribers and penetration rate - 2002 - 2014
        • Table China - IPTV subscribers - 2004 - 2014
        • Table Reception devices connected to main television set - 2011
      • South Korea
        • Table IPTV subscribers by operator - 2006 - 2015
      • Japan
        • Table Japan TV advertising revenue - 2005 - 2014
        • Table Japan: IPTV subscribers - 2012 - 2016
      • Hong Kong
        • Table HKBN triple play subscribers, ARPU & IDD traffic volume - 2003 - 2011; 2014-2015
        • Table PCCW NOW TV subscribers and ARPU - 2003 - 2014
        • Table Hong Kong - IPTV subscribers - 2003 - 2012
      • India
      • Indonesia
      • Singapore
        • Table SingTel's mio TV subscribers - 2007 - 2014
      • Malaysia
        • Table Malaysia - IPTV subscribers - household v. non-household - 2010 - 2014
        • Table Malaysia - Pay TV subscribers - 2013 - 2014
      • Thailand
    • AUSTRALIA
      • Video entertainment
        • Table Australia - partnerships in the IPTV market
      • Gaming and gambling
        • Table Australia - Sportingbet Plc at a glance - 2013
      • Social networks
      • Digital music
      • Mobile TV
    • NEW ZEALAND

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report