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Global Digital Media - Spotlight on the Social Media Industry Leaders

Telecoms Investment Research Note
The era of digital social media has already created much disruption, and it has also led to many very innovative new applications and services. In 2013 Facebook remains the global social media leader in terms of registered user and ongoing activity. The digital sector does not sit still however and new social networks continue to emerge that aim to improve upon the originals models or introduce new concepts. Google+; Snapchat, Instagram (owned by Facebook), Twitter, LinkedIn and Pinterest are examples of these and they are now beginning to make their mark.

This report provides an overview of the global mobile and fixed social networking sector and includes brief case studies on some of the industry leaders.

Companies mentioned in this report:

Google+; Snapchat, Instagram, Facebook, Twitter, LinkedIn, Foursquare and Pinterest.


1. Synopsis
2. Social networks
2.1 Mobile social networking
3. Brief case studies
3.1 Facebook
3.2 Google
3.2.1 Google+
3.3 MySpace
3.4 Pinterest
3.5 Twitter
3.6 LinkedIn
4. Mobile advertising – key revenue source
4.1 Advertising on mobile apps
5. Related reports
Table 1 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
Table 2 – Top 10 countries using Facebook – 2012
Table 3 – Top 5 countries using LinkedIn – 2013
Table 4 – Google advertising revenue – 2006 - 2012
Exhibit 1 – Vancouver mall customers shop via Facebook
Exhibit 2 – Foursquare
Exhibit 3 – Mobile video communication: FaceTime and Google Talk
Exhibit 4 – Twitter usage facts
Exhibit 5 –LinkedIn

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