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Global Digital Media - Smart TV, Digital TV and IPTV Trends

Global Digital Media - Smart TV, Digital TV and IPTV Trends

In the digital media revolution, consumer choice is the key

The digital TV and video broadcasting industry has changed beyond recognition and it continues to evolve. Consumer habits are shifting from broadcast TV to on-demand content – especially streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones, tablets, and Smart TVs.

Choice is the key. Broadcasters are no longer in charge of the global viewing habits of consumers, who have the choice of, and the ability to access, an enormous amount of movie and TV series content through internet broadband.

Pay TV across the various platforms – including cable TV, IPTV, and satellite TV – continues to rise in popularity, and this trend is reflected in the market’s increasing service revenues. IPTV is the fastest-growing pay TV platform from a global perspective.

Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Online video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014.

Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.

Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

The ‘triple play’ concept comprises fixed voice, video and data applications – all delivered over one single access subscription. Many companies also offer ‘quadruple play’, in which mobile voice services are added into the equation. Bundled offers are very popular in parts of Europe, particularly in France, Italy, and the Netherlands. A number of countries in Asia are also leading multi-play developments.

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising sector is focused on the future opportunities offered by multi-screen developments. In other words, a cross-marketing approach involving multiple devices including TV, touchscreen tablets, computers, laptops, mobile phones etc. In addition, advertisers and content developers/providers are eyeing off the potential opportunities offered by the Over-The-Top (OTT) content distributed by Smart TVs. Digital marketing as a whole remains a growth area, as marketers shift towards these types of advertising methods at the expense of traditional formats.

Data in this report is the latest available at the time of preparation and may not be for the current year


  • EXECUTIVE SUMMARY
  • DIGITAL TV, PAY TV, IPTV AND SMART TV
    • BROADCASTING CHANGING BEYOND RECOGNITION
      • Chromecast set to revolutionise the TV
      • Cloud computing and broadcasting
      • Move towards channel unbundling
    • BROADCASTING IS MOVING TO BROADBAND
    • DIGITAL TV
      • Digital TV market overview
        • Table Global - digital TV households - 2009 - 2016; 2020
        • Table Global - digital TV market share - 2006; 2009; 2011 - 2014; 2020
        • Table Top 10 countries - digital TV households - 2014
      • Other key trends
    • PAY TV
      • Table Pay TV subscribers - 2010 - 2014; 2020
      • Table Top 10 pay TV countries in Europe - 2014
    • CABLE TV
      • Table Cable TV subscribers - 2010 - 2014; 2020
    • HDTV
      • HDTV market overview
        • Table Global - number of HDTV households - 2009; 2012; 2015; 2017
      • Ultra-HD/4K TV
        • Table Global - Number of 4K TV households - 2013; 2018
      • BitTorrent's deal with CE manufacturers
      • 3D TV
    • IPTV REVOLUTION
      • IPTV market statistics
        • Table Global IPTV subscribers - 2010 - 2014; 2020
        • Table Top 5 countries in the world for IPTV subscriptions - 2013
      • Customer video demand killed by the video supply industry
      • IPTV+RF
    • THE SMART OR CONNECTED TV
      • Introduction
      • Smart TV threatens broadcasters
      • The gigabyte household needs FttH access
    • BRIEF CASE STUDY: YOUVIEW
    • WAITING FOR THE NEXT GENERATION OF SMART TVS
  • STREAMING MEDIA, IVOD AND MOBILE TV
    • THE POWER OF ONLINE VIDEO MEDIA
      • Introduction
      • Online video key statistics
        • Table Global CAGR for key online service platforms - 2012 - 2017
        • Table Global revenue from online TV and video - 2012; 2013; 2018
      • Online video media versus IPTV
      • Advantages of online video media
        • Table Equivalence between access modes and traditional audiovisual use
    • INTERNET VIDEO-ON-DEMAND (IVOD)
      • Walt Disney and Apple launch cloud service in 2014
    • INDUSTRY INSIGHTS
      • OTT services will also drive iVoD
      • TV shows on the internet
      • TV Everywhere (TVE) and multi-screens
      • Video Content Delivery Network (CDN) services
      • Geo-blocking
      • Copyright and the internet back in the Spotlight
    • BRIEF CASE STUDIES
      • Netflix
        • Table Netflix domestic and international subscriptions - 2011 - 2014
        • Table Netflix consolidated revenue - 2009 - 2013
      • YouTube
        • Table Online video unique visitors - top online video properties in the US - Various months - 2010 - 2014
    • MOBILE TV/VIDEO COMMS
      • On-demand mobile TV
      • Broadcast mobile TV
      • Mobile TV market summary
        • Table Global mobile TV subscribers - 2009 - 2014
      • Mobile video market outlook
      • Smartphones and mobile TV
    • CONCLUSION: THE FUTURE OF VIDEO IN TELECOMS
  • GLOBAL TRIPLE AND QUAD PLAY ANALYSIS
    • INTRODUCTION
    • THE THREE ELEMENTS
    • NATIONAL BROADBAND NETWORKS ARE IDEAL FOR TRIPLE PLAY
      • Lower costs open up access to new models
    • WHAT WENT WRONG WITH TRIPLE PLAY INITIALLY?
      • Failing telco models
      • VoIP and video - hard nuts to crack
      • TV camera in front of radio programs
      • The failure of portals
    • THE FUTURE OF TRIPLE-PLAY
      • Diversification of video content
      • Tele-presence will be the killer app
      • Triple play is an access product
      • Different Customer service models
      • Media centres in the home
      • Smart TV
      • Triple play moving to the cloud
    • KEY MULTI-PLAY MARKETS IN EUROPE AND ASIA
      • France
      • The Netherlands
        • Table Bundled services subscribers - 2011 - 2013
        • Table KPN subscribers with bundled services - 2008 - 2013
      • Italy
      • Hong Kong
    • SOUTH AFRICA
      • IPTV, Triple Play
    • UNIFIED COMMUNICATIONS (UC)
      • Early days
      • UC&C today
  • DIGITAL ADVERTISING AND MEDIA COMPANIES
    • MARKET SUMMARY
      • Table Global advertising spending- all mediums - 2010 - 2015
      • Table Top ten countries by digital advertising spend per Internet user - 2013
      • Table Global online advertising spend - 2012 - 2014
      • Table Global advertising spending market share by major types - 2013; 2015
    • MARKET INSIGHTS
      • Consumers will lead the way
      • Changes in internet advertising
      • Mobile advertising
      • Mobile Location-Based Advertising (MLBA)
      • TV advertising
      • Digital ad exchanges
    • INTERNET MEDIA COMPANIES - SELECTED INSIGHTS
      • Google - Advertising a main strategic drivers
        • Table Google total and mobile advertising revenue - 2006 - 2013
      • Yahoo - profit up, sales down as it attempts to lure Google and Facebook users
      • Hulu - mostly positives for Hulu
      • Facebook - prepared to operate in different markets
        • Table Facebook total and mobile advertising revenue - 2014
      • Amazon's rising threat
    • KEY ONLINE ADVERTISING CATEGORIES
    • A MULTI-SCREEN APPROACH GAINS ATTENTION
    • CONSUMERS REACT TO PRIVACY MISUSE BY INTERNET COMPANIES
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • Canada
        • Table Canada - Private TV revenue - 2009 - 2013
        • Table Canada - Pay, PPV, VoD and speciality services revenue - 2009 - 2013
        • Table Canada - Broadcasting revenue by type - 2006 - 2014
        • Table Canada - Subscribers to broadcasting services - 2006 - 2014
        • Table Canada - IPTV revenue - 2007 - 2013
        • Table Canada - IPTV subscribers - 2007 - 2014
        • Table Canada - DTH and MDS revenue - 2007 - 2014
        • Table Canada - Digital TV (DTH) revenue - 2002 - 2011
        • Table Canada - DHT and MDS subscribers - 2006 - 2013
    • LATIN AMERICA
      • Broadband TV (IPTV)
    • EUROPE
      • Germany
        • Table Germany - End user access to TV - 2006 - 2012
        • Table Germany - Proportion of households with access to DTV - 2001 - 2013
        • Table Germany - DTTV penetration - 2002 - 2014
        • Table Germany - Deutsche Telekom Entertain IPTV subscribers - 2007 - 2014
        • Table Germany - O2 subscribers by type - 2009 - 2014
      • United Kingdom
        • Table UK - TV revenue - 2000 - 2013
        • Table UK - Snapshot of digital TV services and providers
        • Table UK - Online TV revenue by sector - 2004 - 2012
        • Table UK - Digital broadcasting switchover timetable - 2008 - 2012
      • Spain
        • Table Spain - TV revenue by technology - 2002 - 2014
        • Table Spain - Pay TV market subscribers by technology - 2002 - 2014
        • Table Spain - Proportion of pay-TV subscribers by technology - 2005 - 2014
    • AFRICA
      • Digital TV developments
        • Table Kenya - Zuku TV (Kenya) triple-play pricing - 2014
    • MIDDLE EAST
      • Broadcasting overview
      • Satellite TV
        • Table Israel - YES revenue and profit - 2007 - 2014
        • Table Israel - YES subscribers, market share, and ARPU - 2004 - 2014
      • Cable TV
        • Table Turkey - Cable TV subscribers - 2011 - 2013
      • IPTV
        • Table Turkey - IPTV subscribers - 2011 - 2013
        • Table UAE - Etisalat e-life subscribers - 2010 - 2013
        • Table UAE - du IPTV subscribers - 2008 - 2013
      • Video-on-Demand (VoD)
    • ASIA
      • Overview
        • Table Asia - IPTV subscribers - leading markets - March 2013
      • China
        • Table China: overview of cable TV market - 2013
        • Table China: cable TV subscriptions and annual growth - 2005 - 2014
        • Table China: Forecast cable TV subscribers and household penetration - 2015; 2020
        • Table China: Digital cable TV subscribers and penetration rate - 2002 - 2013
        • Table China: forecast digital cable TV subscribers - 2014 - 2015
        • Table China: IPTV subscribers - 2004 - 2013
      • South Korea
        • Table Regional TV broadcasters in South Korea
        • Table South Korea: Total pay TV subscribers - 2009 - 2013
        • Table South Korea: DTH subscribers - 2002 - 2013
        • Table South Korea: Analogue and digital cable TV subscribers - 2002 - 2010, 2012
        • Table South Korea: IPTV subscribers by operator - 2006 - 2014
      • Japan
        • Table Japan's TV industry revenue - 2003 - 2013
        • Table Japan's take-up of DTV by platform - 2013
        • Table Japan pay TV market share versus free-to-view TV - 2003; 2008; 2010 - 2013
        • Table Japan: cable TV operators, subscribers and household penetration - 1999 - 2011
        • Table Japan: satellite broadcasters and BS and CS subscribers - 1999 - 2011
        • Table Japan: IPTV subscribers - 2012 - 2013
        • Table Japan - NTT video service subscribers - 2009 - 2014
      • Hong Kong
        • Table HKBN triple play subscribers, ARPU and IDD traffic volume - 2003 - 2011
        • Table Hong Kong - PCCW NOW TV subscribers and ARPU - 2003 - 2013
      • India
      • Indonesia
      • Singapore
        • Table SingTel's mio TV subscribers - 2007 - 2014
      • Malaysia
        • Table Malaysia - IPTV subscribers - household v. non-household - 2010 - 2014
      • Thailand
    • PACIFIC REGION
      • Australia
        • Table Australia - Snapshot of the broadcasting, subscription TV and IPTV markets - 2014
      • New Zealand

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