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Global Digital Media - Online and Mobile Entertainment are Key Drivers

Focus shifts to mobile entertainment in 2013

The digital entertainment market is now worth billions of dollars in revenue and is currently being driven by the growing uptake of smart phones and touchscreen tablets. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling new apps and participating in games and gambling - the online and mobile platforms now offers a myriad of services based on entertainment.

In particular, it is mobile broadband apps which have attracted much attention over the past couple of years. A stream of these new Apps and services are continually being released into the market and the entertainment and leisure sector is often the focus. The key players in this market have emerged over the past couple of years and include both Internet media and mobile industry leaders. Apple App Store and Android are examples of two app store leaders; each offering hundreds of thousands of apps. Following the iPhone phenomenon, the carriers are now trying to jump on board and provide their own AppStores for the devices they support - but it is very doubtful that they will have any chance of success in competition with these large players.

While social networks began as a basic tool to connect with friends; in 2013 these services are now available on both fixed and mobile devices and are used for much more including messaging services, gaming; business networking, e-commerce; accessing breaking news and video/photo sharing. The era of digital social media has certainly caused much disruption to traditional media industries and has also led to many very innovative new applications and services.

The popularity of SMS has remained strong on the back of the introduction of capped data changes, smart phones and bundled services. However other forms of messaging beyond text are gaining ground, particularly free messaging services offered by social networks and instant messaging mobile apps. This rise of alternative mobile apps which offer messaging services are becoming a serious threat to the carriers SMS revenue streams and are increasingly being seen as a disruptive trend.

Online gambling is heavily regulated or banned in many parts of the world, with the USA, China and Japan just three examples of large markets which have strict online gambling laws. Despite this barrier - online gambling is still a thriving industry and mobile gambling is beginning to gain popularity. The rise of smart phones and mobile wallets offering a better player interface will assist this growth in the future.

Purchasing and accessing online music has been very popular for a number of years and was one of the key drivers behind the early developments in digital media. However with faster speeds now available, video streaming is finally coming to the forefront over both the fixed and mobile networks. Digital music is still enormously widespread however and in 2013 such services are available to over 100 countries with providers such as iTunes and Spotify continuing to expand globally.

BuddeComm’s new report, Global Digital Media – Online and Mobile Entertainment are Key Drivers, provides important insights into the worldwide digital media industry with a focus on entertainment services. It includes trends, analyses, statistics and case studies. It provides insights into fixed services and the key growth area of mobile broadband digital media. Information at a regional level is provided for North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts.

Examples of key insights:

Improved infrastructure is helping to drive both the digital and mobile media markets with high speed broadband and 4G networks continuing to be rolled out around the world.

A stream of new Apps and services are being released in areas of entertainment, travel and finance and also m-health; m-education; m-social networking; m-gaming and so on and there are now well over a million apps available worldwide.

Despite its huge success, Facebook has strong competition from local social networks in some countries like China, Japan, South Korea and Russia.

The purchase of business social network Yammer by Microsoft for $1.2 billion follows a growing interest in the opportunities presented by enterprise social networking.

In 2013 there are over 7,500 dating websites worldwide and mobile dating is expected to be a significant growth area.

In early 2013 mobile photo messaging began to receive attention following Facebook’s launch of a mobile app called Poke which is along the lines of an already established mobile app called Snapchat.

Popular mobile games in 2013 include Angry Birds, Talking Friends, Doodle Jump and Plants vs Zombies.

In Australia, mobile betting sees revenue, transactions and users increasing.

In New Zealand Facebook growth is slowing but usage time is increasing.

Egypt has Africas largest Facebook community with over 12 million users.

Free-to-play online games with optional micro-currency and low graphics requirements are prevalent in Latin America.

Music service to cellular handsets is a development gaining pace in the USA. Music is typically accessed using on-demand streaming or over-the-air download services to mobile phones over the internet via a 3G or WiFi connection.

One factor which is aiding the popular take-up of mobile entertainment in Europe is the improvements in advanced billing and security capabilities of networks, making such services more attractive to businesses and consumers.

The internet plays a significant part in the lives of vast numbers of people across Asia. The young and tech-savvy of the region spend vast amounts of time online in their pursuit of digital media entertainment.

Mobile is shaping digital media developments in the Middle East.

Data in this report is the latest available at the time of preparation and may not be for the current year.


  • EXECUTIVE SUMMARY
  • DIGITAL MEDIA CHANGED THE PLAYING FIELD FOR TRADITIONAL MEDIA
    • INSIGHTS INTO DIGITAL MEDIA'S IMPACT ON THE TRADITIONAL MEDIA
      • Market summary
        • Table Worldwide advertising spending- all mediums - 2010 - 2014
        • Table Worldwide online advertising spend - 2008 - 2013
        • Table Global advertising spending market share by major types - 2012
      • Collapse of the traditional media industry
      • Market insights
      • Whatever happened to media convergence?
      • Media companies need to disaggregate and rebuild
      • The anomaly of the mass media
  • ONLINE AND MOBILE APPS, SOCIAL NETWORKS, E-BOOKS AND GAMING INSIGHTS
    • KEY ONLINE AND MOBILE APPS, SOCIAL NETWORKS, ENTERTAINMENT AND GAMING TRENDS AND STATISTICS
      • Portals or Apps?
      • Mobile apps insights
        • Table Global leading app store competitors
        • Table Mobile apps examples
      • Social networks
        • Table Time spent on online in social networks by top 10 countries - 2010; 2011; 2012
      • Mobile photo-messaging
      • Online and mobile gaming
        • Table Examples of key players in gaming industry sectors worldwide
      • Online and mobile gambling
        • Table Global wagers via mobile gambling - 2011; 2017
      • Online and mobile music
        • Table Global digital music revenue - 2007 - 2013
      • Brief case studies
        • Table Top 10 countries using Facebook - 2012
        • Table Top 5 countries using LinkedIn - 2013
      • Advertising - a key revenue source
        • Table Worldwide in-game advertising spending - 2010; 2013
        • Table Worldwide social network advertising spending - 2008 - 2016
        • Table USA social network advertising spending - 2008 - 2009
    • KEY MESSAGING SERVICES TRENDS AND STATISTICS
      • Mobile messaging insights
        • Table Global mobile services and mobile data revenue - 2012; 2013; 2016
      • Smartphone and Mobile Instant Messaging (MIM
      • Email/mobile email
        • Table Worldwide number of email users - 2009 - 2014
      • Unified Communications (UC)
      • Unstructured Supplementary Service Data (USSD)
      • Big Data and the messaging/UC segment
    • INSIGHTS INTO BOOK PUBLISHING IN THE NEW ERA
      • Introduction
      • Transforming the book industry
        • Table Growth of e-reader sales - 2009 - 2013
      • Customer service is king
      • Promoting national culture
      • Industry protectionism will fail
      • More power to the author
      • E-publishers are very different beasts
      • Global opportunities
      • Conclusion
  • ONLINE VIDEO STREAMING, IVOD AND MOBILE TV INSIGHTS
    • KEY ONLINE VIDEO MEDIA AND MOBILE TV TRENDS AND STATISTICS
      • The power of online video media
        • Table Global revenue from online TV and video - 2008; 2010; 2012; 2017
        • Table Equivalence between access modes and traditional audiovisual use
      • Internet Video-On-Demand (iVoD)
      • Industry insights
      • Brief case studies
        • Table Online video unique visitors - top online video properties in the US - May 2010; Jan 2011; Sep 2011; Feb 2012
      • Mobile TV/video comms
        • Table Global mobile TV subscribers - 2009 - 2014
      • Conclusion: The future of video in telecoms
  • DIGITAL ADVERTISING AND MARKETING INSIGHTS
    • KEY ONLINE ADVERTISING AND MARKETING TRENDS AND STATISTICS
      • Market summary
      • Market highlights
        • Table Worldwide advertising spending- all mediums - 2010 - 2014
        • Table Top ten countries by advertising spend per capita - 2010
        • Table Worldwide online advertising spend - 2008 - 2013
        • Table Global advertising spending market share by major types - 2012
        • Table Examples of popular forms of online advertising
      • Market insights
        • Table Google advertising revenue - 2006 - 2012
        • Table Worldwide smartphone operating systems by market share - 2007 - 2010; Q3 2011
        • Table Growth of Hulu video streams - various months - 2008 - 2012
      • Key online advertising categories
        • Table Worldwide in-game advertising spending - 2010; 2013
        • Table Worldwide social network advertising spending - 2008 - 2016
        • Table USA social network advertising spending - 2008 - 2009
        • Table US online advertising revenues - top four portals - 2008 - 2011
      • A multi-screen approach gains attention
      • Consumers react to privacy misuse by Internet companies
    • INSIGHTS INTO THE "NEW" SOCIAL ENTERPRISE
      • Introduction
      • Building lifelong customer relationships
      • Lack of good customer expectation in telecoms market
      • The retail market needs to lift its game
      • Solution: high quality data and analytics
      • Contextual intelligence
        • Table Key characteristics of contextual intelligence in customer service
      • Data analytic application examples
      • Business understands need for real-time processing
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • Overview
      • Mobile music
      • Mobile TV
      • Mobile VoIP
      • Machine-to-Machine (M2M)
        • Table M2M connections - 2009 - 2016
    • LATIN AMERICA
      • Social networking
        • Table Facebook users, growth, penetration - top 7 countries in Latin America - May 2013
      • Online gaming
    • EUROPE
      • Mobile entertainment
      • Mobile advertising
      • Mobile gaming
        • Table European mobile gaming market value - 2005 - 2007; 2009, 2012 - 2013
      • Mobile music
    • AFRICA
      • Introduction
        • Table South African unique monthly users of Top 10 websites - June 2012
        • Table Online advertising revenue and annual change in South Africa - 2003; 2006 - 2011
    • MIDDLE EAST
      • Overview
      • Social networking - Facebook and the local competition
        • Table Middle East Facebook subscribers - November 2012
        • Table Middle East Active Twitter users - July 2012
      • Maktoob's success
      • Jordan's online successes
      • Movies, TV and music - Rotana Group predominates
      • Online streaming music
      • Video-on-Demand (VoD)
    • ASIA
      • Market overview
      • China
        • Table Utilisation rate and number of users of different network applications in China - 2010 - 2012
        • Table Online gaming revenues - 2004 - 2012
        • Table Online gamers users - 2007 - 2012
        • Table Online video users - 2007 - 2012
        • Table Online music users and utilisation rate - 2007 - 2012
        • Table Instant messaging users and utilisation rate - 2007 - 2012
        • Table China's top 15 social networks - March 2011
        • Table China's SNS market share and user loyalty - 2010
      • South Korea
        • Table Internet usage rates by service- 2009 - 2011
        • Table Main purpose of using the internet - 2009 - 2011
        • Table Online versus offline media consumption - 2010
        • Table Online game market volume - 2002 - 2008
        • Table Digital music market volume - 2003 - 2009
        • Table Usage rates by types of social networking service - 2011
      • Singapore
    • PACIFIC REGION
      • Australia
        • Table Estimated interactive gaming revenue and device penetration rate in Australia - 2009 - 2012
        • Table Sportingbet Plc at a glance - 2013
        • Table Top social networking sites in Australia - 2009 - 2013
        • Table Estimated social networking members by major sites in Australia - 2011 - 2013
      • New Zealand
        • Table Top social networking sites in New Zealand - 2011 - 2013
        • Table Overview of top 5 visited sites in New Zealand - 2011 - 2013

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