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Global Digital Media - Entertainment Trends and Statistics

This annual report offers a wealth of information on the worldwide development of advertising and marketing in the digital era. It includes information on online entertainment, digital broadcasting, IPTV and home media centres and offers analyses, statistics, forecasts and trends. It provides insight into the impact that digital media has had on the traditional media and the changes they are making to evolve in the new landscape. Information on the leaders to date, the Internet Media companies, is included along with a case study on Google. Valuable insights and statistics for the emerging Internet entertainment market of China are also provided. Brief regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also provided.  

Subjects covered include:

  • Key online entertainment services and statistics;
  • Social media;
  • Online video;
  • IPTV;
  • Home media centres and home networking;
  • Impact on traditional media;
  • Internet Media Companies including case study on Google;
  • Internet entertainment in the emerging market of China;
  • Brief regional overviews.


The entertainment market as a whole continues to be reshaped in light of technological advancements and new industry partnerships. Developments in online video, IPTV and home media centres are intensifying as the underlying technologies continue to converge. Much of the world is also moving towards all-digital broadcasting and North America and Europe are considered to be the most developed TV markets in the world, with growth occurring rapidly in parts of Asia. Around 28% of all TV households worldwide are now equipped to receive digital TV broadcasts.  

The Internet remains a popular pastime for consumers and online services such as music, gambling and online dating generate billions in revenue each year. Social media developments are also fascinating and exciting. They show the great potential of the new communication and information tools that are becoming available thanks to the Internet, Web 2.0, email and broadband infrastructure. However, for these new social media tools to succeed, they need to be fully and totally integrated into our daily communication. Current social media sites such as Facebook, MySpace, LinkedIn, Plaxo, Twitter, YouTube, Wikipedia, Google and Second Life are great incubators for these new services; they provide us with new tools and allow us to experiment.  

Online video has also proved popular with the success of Google’s YouTube being well documented. While in 2009 YouTube continues to dominate in terms of the numbers of viewers, we are now also seeing new business models emerging that explore better ways to generate revenue from such sites. Attention is turning towards Hulu in particular, as it demonstrates that users will watch longer-form TV and video content and tolerate advertising - under the right conditions.  

Around the world home media entertainment centres continue to evolve as the technologies converge to incorporate a variety of consumer electronic devices, from digital TVs, to multi-room DVRs, digital media adapters, set-top boxes, Blu-ray players and game consoles. There is a drive to incorporate IP-based connectivity in more and more CE and PC devices and TVs in particular are fast becoming the focus for home media centre developments. Sales of networked TV equipped with wireless functionality are expected to increase in the years ahead.  

While Europe and Asia have the most dynamic IPTV markets, recently in the USA the telcos’ IPTV plans, on the back of their fibre deployments, have started to gather significant momentum. However, on the whole, around the world, customers continue to be more interested in the web-based broadband video applications rather than IP-based TV. The economic downturn may also deter telcos from expanding their IPTV coverage over the next couple of years and subscriber growth could be curbed as consumers reign in their spending on luxury services.  

The Internet media companies are continuously looking for new opportunities within the digital media and entertainment sector. Leading companies like Google have widespread interests and an ability to be at the forefront of innovation. The potential opportunities presented by the large emerging market of China has also not gone unnoticed and after a slow start, we are now seeing increasingly rapid development of Internet entertainment in China. The pace of development has really been quickening as more and more of the population gain access to the Internet. However, in order to reach its full potential, there are many Internet-related issues still needing to be confronted, not least of which is the regulatory regime. Controversial action by the Chinese government in respect of Internet companies such as Google, Yahoo! and Microsoft continues to loom as problematic.  

This report provides a valuable insight into the developments taking place in the digital media entertainment sector. It includes information and broad global statistics on key online entertainment services. It provides detailed information and statistics on two of the most popular online activities - social media and online video.  

The report also examines the IPTV market and the evolving home media and home networking sectors. Broad statistics and developments are included for digital broadcasting including DTV, HDTV, interactive TV and cable TV. The report explores the impact that digital media has had on the traditional media and the changes they are making to evolve in the new landscape. Information on the leaders to date, the Internet media companies, is included along with a more detailed case study on Google. Valuable insights and statistics for the emerging Internet entertainment market of China are also provided along with brief regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific.

  Key highlights:

  • The new era of digital media is undermining the traditional media’s privileges and their grip on their monopolies. They are now all jockeying for a position in the new Internet economy. Sectors include TV and radio broadcasting, newspaper publishers, film and video industries.
  • The most popular online entertainment services include gambling/gaming, online dating, online music, online video and social media.
  • Social networking now accounts for around 10% of the time consumers spend online.
  • The increasing popularity of online video across different mediums will lead to a greater demand for quality content delivery networks (CDN) that can deliver and distribute content effectively.
  • Online dating has been a popular web activity since around the year 2000 - and a profitable one as well. By 2009 it was generating almost $1 billion in revenue.
  • Already the biggest in the world, China’s online gaming market still shows considerable potential for growth.
  • TVs and game consoles are becoming available that can stream movies and content straight from the Internet - examples include a flat panel display developed by Vizio and Microsoft’s Xbox360.
  • Many countries are switching from analogue to digital, as government mandated switch over dates approach.
  •  
Digital TV penetration worldwide - 2006; 2009; 2012
Year | Penetration |
2006 | 16% |
2009 (e) | 28% |
2012 (e) | 40%+ |
(Source: BuddeComm based various industry sources, 2009)
 
Although the pay TV market in Latin America is still small, the long-term outlook is positive, particularly in view of convergence opportunities, the gradual upgrading of cable networks from analogue to digital, and the efforts to reduce signal piracy throughout the region.
Improvements in fibre infrastructure and the emergence of wireless broadband access and 3G mobile systems are finally opening the way for digital media in Africa.
Developments in Australia have primarily centred on video-based media and IPTV and mobile media such as mobile music and TV and social networking.  
Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Digital Media and Internet Entertainment Services
1.1 Digital media: trends in Internet entertainment & key online services
1.1.1 Digital media and entertainment
1.1.2 Key online entertainment services
1.1.3 Digital Rights Management (DRM)
2. Digital Media and Social Media
2.1 Social media: market overview and statistics
2.1.1 Insatiable appetite for communication
2.1.2 Social media after the financial crisis
2.1.3 Second Life, Twitter, LinkedIn, Plaxo, Facebook, MySpace, Wikipedia
2.1.4 More of the same with new tools
2.1.5 Personalising social media
2.1.6 Personal social networks
2.1.7 Incorporate social media within the organisation/group
2.1.8 Open Social Foundation
2.1.9 Conclusions
3. The Power of Online Video Media
3.1 Online video media: market overview and statistics
3.1.1 Introduction: the power of online video media
3.1.2 Killer applications
3.1.3 Delivery trends
3.1.4 Online video media statistics and forecasts
3.1.5 Backgrounder: video streaming and P2P
3.1.6 Conclusion: the future of video in telecoms
4. Growth Continues for IPTV
4.1 IPTV market overview and statistics
4.1.1 Introduction
4.1.2 The future of IPTV
4.1.3 IPTV case studies
4.1.4 Business models
4.1.5 Telcos versus media companies
4.1.6 Value-added multimedia
4.1.7 Video-on-Demand (VoD)
4.1.8 Market developments
4.1.9 IPTV market statistics and forecasts
4.1.10 IPTV services revenue statistics and forecasts
4.1.11 IPTV standards
5. Evolving Home Media Networks
5.1 Home media centres and home networks: market overview and statistics
5.1.1 Market in progress
5.1.2 Moving away from PC-centric
5.1.3 Industry sectors vying for home media market
5.1.4 Digital Video Recorder (DVR) overview
5.1.5 Industry consortia
6. The Move to All Digital Broadcasting
6.1 Digital broadcasting: market overview and statistics for digital TV, HDTV, iTV, STB and cableTV
6.1.1 Introduction
6.1.2 Digital TV
6.1.3 Set-top boxes (STBs)
6.1.4 HDTV
6.1.5 Interactive TV (iTV)
6.1.6 Datacasting
6.1.7 Cable TV - introduction
6.1.8 Regional cable overview
7. Digital Media - Google & Other Leading Players
7.1 Internet media companies
7.1.1 Introduction and analyses
7.1.2 Internet media companies
7.1.3 Key areas for Internet media companies
7.1.4 Case study: Google, the leader
7.1.5 Brief case study: eBay
7.1.6 Brief case study: Skype
7.1.7 Other issues
8. Case Study: Internet Entertainment Trends In Emerging China
8.1 China and Internet entertainment
8.1.1 E-Entertainment
8.1.2 Social networking
8.1.3 Search engines
9. Digital Media’s Impact on Traditional Media
9.1 Impact on traditional broadcasters and publishers
9.1.1 Introduction
9.1.2 Continental shift in competition
9.1.3 New business models for media content required
9.1.4 Distinct industry realignments
9.1.5 Advertising spending moving to online
9.1.6 TV broadcasters
9.1.7 Radio broadcasters
9.1.8 Newspaper publishers
9.1.9 The video and DVD rental companies
9.1.10 The anomaly of the mass media
10. Regional Overviews
10.1 North America
10.1.1 Market overview
10.1.2 Entertainment and social networking
10.1.3 Online video market
10.2 Latin America
10.2.1 Overview of media convergence
10.2.2 Triple play models
10.2.3 Pay TV
10.2.4 Broadband TV (IPTV)
10.2.5 Digital Terrestrial TV (DTTV)
10.3 Europe
10.3.1 Western Europe
10.3.2 Eastern Europe
10.4 Africa
10.4.1 Overview
10.4.2 Digital TV
10.4.3 Mobile TV
10.4.4 IPTV and VoD
10.5 Middle East
10.5.1 Overview
10.5.2 FTA DTH satellite TV
10.5.3 Pay TV
10.5.4 HDTV
10.5.5 IPTV
10.5.6 Mobile TV
10.5.7 Internet entertainment and other services
10.6 Asia
10.7 Pacific region
10.7.1 Australia
10.7.2 New Zealand
11. Glossary of Abbreviations
Table 1 - Worldwide Internet users - 1990 - 2009
Table 2 - Worldwide broadband subscribers - 2003 - 2009
Table 3 - Worldwide online gambling revenue - 1997; 2001; 2004; 2006; 2008
Table 4 - Worldwide revenue from online video - 2008; 2012
Table 5 - Number of virtual worlds worldwide - 2007; 2009
Table 6 - Second Life subscribers - 2006 - 2008
Table 7 - Unique monthly users: Facebook versus MySpace - 2008 - 2009
Table 8 - Worldwide market share of mobile social network users - 2008; 2013
Table 9 - Growth of Hulu video streams - 2008 - 2009
Table 10 - Online video streams: top 6 online video properties in the US - 2007; 2009
Table 11 - PCCW NOW TV operational data and ARPU - 2003 - 2007
Table 12 - IPTV subscribers in France - 2005 - 2008
Table 13 - Alice TV subscribers in Italy - 2007 - 2008
Table 14 - FASTWEB TV subscribers - 2006 - 2008
Table 15 - Worldwide IPTV equipment spending - 2007; 2013
Table 16 - Worldwide IPTV subscribers: comparison of analysts’ forecasts - 2007 - 2013
Table 17 - Worldwide IPTV STB sales - 2007; 2012
Table 18 - Market share of IPTV STBs in Asia Pacific, Europe and the US - 2012
Table 19 - Worldwide IPTV services revenue - 2006; 2008; 2012
Table 20 - Networked TV shipments worldwide - 2008 - 2009; 2012
Table 21 - Broadcasting subscribers, annual change and penetration in the US - 2008
Table 22 - BSkyB subscriber statistics - 2005 - 2007
Table 23 - BSkyB ARPU - 2005 - 2007
Table 24 - BSkyB revenue, operating profit and annual change - 2007
Table 25 - Market shares of major USA MSO, DBS and telco video providers - 2005; 2007 - 2008
Table 26 - Consumer electronics sales growth in the US - 2005 - 2009
Table 27 - Internet-enabled consumer device shipments worldwide - 2012
Table 28 - DVR households worldwide - 2007; 2011
Table 29 - Digital TV penetration rate worldwide - 2006; 2009; 2012
Table 30 - Worldwide DTTV STB sales - 2007 - 2009
Table 31 - Worldwide STB sales - 2007; 2009; 2012
Table 32 - HDTV homes worldwide - 2008 - 2009; 2012
Table 33 - Number of US homes using iTV services - 2002; 2009
Table 34 - Worldwide interactive advertising revenue - 2012
Table 35 - Worldwide broadband market share by access technology - 2009
Table 36 - OECD broadband market share by access technology - 2007 - 2008
Table 37 - USA cable versus DSL subscribers - 2006 - 2008
Table 38 - USA cable versus DSL market share - 2006 - 2008
Table 39 - Worldwide cable telephony subscribers - 2006; 2008; 2012
Table 40 - Worldwide cable telephony revenue - 2007 - 2008
Table 41 - Bundled offers’ subscriber penetration rate, selected European countries - January 2009
Table 42 - Cable VoIP subscribers and annual change in the USA - 2003 - 2008
Table 43 - Cable modem subscribers in Israel - 2003 - 2007
Table 44 - Visitors to top web properties worldwide - 2008
Table 45 - Worldwide search engine market share - Q1 2009
Table 46 - Worldwide online advertising spending - 2007 - 2009
Table 47 - Online advertising spending in the USA - 2000 - 2009
Table 48 - Online advertising revenues - top four portals in the US - 2006 - 2008
Table 49 - Online gaming revenues in China - 2004 - 2008
Table 50 - Market share of online search engines in China - 2005 - 2009
Table 51 - Worldwide advertising spend versus online advertising spend - 2009
Table 52 - Online news readership versus print news in the US - 2006; 2008
Table 53 - Top five online activities - July 2009
Table 54 - Five fastest growing web site categories - 2008 - 2009
Table 55 - Ten largest US global social networking sites, visitors & annual change - 2008 - 2009
Table 56 - Top US online video sites statistics - July 2009
Table 57 - Latin America cable TV subscribers and penetration rates - 2000 - 2008
Table 58 - Cable TV subscribers and penetration rates - major countries - 2007 - 2008
Table 59 - Western European digital TV households - 2006; 2008; 2012
Table 60 - Cable and satellite TV home penetration, selected European countries - 2009
Table 61 - European DTTV homes in selected countries - 2005; 2009
Table 62 - Digital TV penetration (all platforms) - 2001 - 2008; 2011; 2012
Table 63 - Top 10 satellite TV operators by subscribers - March 2009
Exhibit 1 - Examples of popular online dating sites
Exhibit 2 - Apple iTunes - key statistics
Exhibit 3 - Online music sector - key statistics
Exhibit 4 - Characteristics of virtual worlds
Exhibit 5 - Definition of an online avatar
Exhibit 6 - Examples of virtual worlds
Exhibit 7 - Twitter usage facts
Exhibit 8 - Teenagers use social media to belong
Exhibit 9 - Examples of social networking websites
Exhibit 10 - Top 15 social networks worldwide - 2008
Exhibit 11 - Major regional user base of popular social networks - mid-2007
Exhibit 12 - Wikipedia
Exhibit 13 - The Obama campaign
Exhibit 14 - Examples of Web 2.0 developments
Exhibit 15 - Examples of online VoD sites
Exhibit 16 - Equivalence between access modes and traditional audiovisual use
Exhibit 17 - Tata Communications and Cisco’s telepresence solution
Exhibit 18 - BBC iPlayer and ABC iView
Exhibit 19 - Hulu - an interesting business model
Exhibit 20 - Content Delivery Networks (CDNs)
Exhibit 21 - The International Webcasting Association (IWA)
Exhibit 22 - IPTV applications
Exhibit 23 - Top IPTV carriers worldwide - 2008
Exhibit 24 - IPTV subscribers by province and operator in China - 2007
Exhibit 25 - Home Media Centres - more than 25 years in the making
Exhibit 26 - Description of National Cable and Television Association’s (NCTA’s) Broadband Home
Exhibit 27 - Media centre devices
Exhibit 28 - TV-orientated consumer devices adopting IP interface
Exhibit 29 - Networked client devices
Exhibit 30 - Interactive Program Guides versus Electronic Program Guides
Exhibit 31 - Top 5 DVR providers worldwide - 2008
Exhibit 32 - iTV innovations - iTV gambling and iTV mobile
Exhibit 33 - iTV advertising example
Exhibit 34 - Major cable VoIP operators in the USA - 2008
Exhibit 35 - Examples of leading Internet media companies
Exhibit 36 - Key areas of focus for Internet media companies
Exhibit 37 - Examples of alternative search engines
Exhibit 38 - Definition: cloud computing
Exhibit 39 - Online ad deal between Google and Yahoo aborted
Exhibit 40 - Google’s mobile operating system - Android
Exhibit 41 - Google’s key activities - 2006 - 2007
Exhibit 42 - Interesting items sold on eBay
Exhibit 43 - Estimated analogue switch-off date in EU countries - 2009

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