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Global Digital Economy - The E-Commerce and M-Commerce Landscape

M-Commerce ignites e-commerce sector

BuddeComm’s annual publication: Global Digital Economy – The E-Commerce and M-Commerce Landscape, provides the key global insights and statistics for these exciting growing and evolving sectors.

The global e-commerce market has been recently invigorated by the growing use of smart phones leading to a fast growth in mobile commerce. E-Commerce and m-commerce have become very important areas of focus for mobile operators, IT, Internet media players, financial institutions, retail, and payment processing firms alike.

With so many interested parties, the sector has become very competitive and created a heady mix of industry activity. A number of key developments have occurred, particularly in the mobile digital wallet space and with websites which offer “deals of the day”. Other social media models such as Facebook Credits and Pinterest may also offer future e-commerce opportunities. Mobile and online banking also continue to rise in popularity.

The enormous success of smart phones is linked to the availability of amazing and useful Apps and increasingly we will see commercial models being linked to these apps, including the ongoing incorporation of advertising into these servcies. These trends will result in a further spectacular growth in m-commerce.

The increasing use of mobile devices and its importance to the growing m-commerce sector have been recognised in a recent buzzword termed SoLoMo, which describes the importance of Social (interaction), Location (based services) and Mobile (device usage) to this sector.

What we are seeing is a converging of devices, technology, industries and applications - and m-commerce and e-commerce can only benefit from such game-changing trends.

Market Highlights

The global mobile broadband industry as a whole has become an incredible spectacle to observe, from the many competitors vying for position; the amazing apps streaming into the market; the introduction of new devices and a looming spectrum and infrastructure crunch – we finally have a mobile broadband sector worth talking about.

It was not long ago that BuddeComm was still lamenting the fact that mobile broadband revenues (excluding SMS) generated not more than 3-5% of mobile industry revenues. However with the introduction of new hardware that includes iPhones and Android smartphones - combined with capped data charges has meant we can finally see revenue increasing as uptake grows.

While some observers warn against the dominance of successful international companies such as Google, Apple, Facebook, eBay, Twitter, Skype, PayPal etc; the reality is that they are showing the potential opportunities for e-commerce and m-commerce - rather than preventing others from operating in these markets.

Companies should become far more active in the e-commerce field themselves in order to profit from the enormous business opportunities that are becoming available.

Online banking continues to grow in popularity with North American and European users the most prolific; however security issues and cyber attacks still tarnish the industry.

The mobile internet has matured sufficiently to offer new opportunities in areas such as m-commerce, e-trade, social networking and collaboration.

The overall size of the m-commerce market continues to grow into billions of dollars.

Mobile payments revenue in Kenya grew 43% in 2011/12.

E-commerce in Latin America and the Caribbean is booming, with B2C spending up by 43% in 2011 and by at least another 26% in 2012.

Data in this report is the latest available at the time of preparation and may not be for the current year.


  • EXECUTIVE SUMMARY
  • GLOBAL E-COMMERCE INSIGHTS
    • E-COMMERCE KEY TRENDS
      • Market summary
        • Table Global e-commerce spending - 2011 - 2013
        • Table Visitors to top fifteen web properties worldwide - June 2010; March 2011
      • Market insights
      • Internet banking (E-banking)
      • Evolving e-commerce trends
  • GLOBAL M-COMMERCE INSIGHTS
    • M-COMMERCE KEY TRENDS
      • Global m-commerce market
        • Table Global m-commerce revenue - 2013; 2015
        • Table Worldwide smart phone mobile device sales by quarter - 2009 - Q1 2012
      • Key m-commerce sectors
        • Table Mobile Apps examples across various sectors
        • Table M-Commerce - key developments
      • Still waiting for in-store m-shopping
  • GLOBAL E-ENTERTAINMENT IMPORTANT TO E-COMMERCE
    • IMPACT ON TRADITIONAL MEDIA
      • Market summary
        • Table Worldwide advertising spend versus online advertising spend - 2009 - 2012
      • Collapse of the traditional media industry
      • Market insights
      • Whatever happened to media convergence?
      • Media companies need to disaggregate and rebuild
      • TV broadcasters
        • Table Growth of Hulu video streams - various months - 2008 - 2011
      • Radio broadcasters
      • Print media/newspaper publishers
        • Table Most popular formats for receiving news in the USA - 2010
        • Table Growth of e-reader sales - 2009 - 2013
      • The video and DVD rental companies
      • The anomaly of the mass media
    • ONLINE ENTERTAINMENT KEY TRENDS
      • Digital media and entertainment
        • Table Worldwide Internet users - 2000 - 2012
        • Table Worldwide Internet penetration by region - 2009; 2011
        • Table Worldwide fixed broadband subscribers and annual change - 2005 - 2012
      • Key online entertainment services
        • Table Examples of key players in gaming industry sectors worldwide
        • Table Worldwide digital music revenue - 2007 - 2011
        • Table Time spent on online in social networks by top 10 countries - 2010; 2011
        • Table Global revenue from online video - 2008; 2012
      • E-commerce converging with entertainment
        • Table Worldwide e-commerce revenue - 2009 - 2013
        • Table Visitors to top fifteen web properties worldwide - June 2010; March 2011
      • Digital Rights Management (DRM)
    • DIGITAL BOOKS
      • Introduction
        • Table Growth of e-reader sales - 2009 - 2013
      • Customer service is king
      • Promoting national culture
      • Industry protectionism will fail
      • More power to the author
      • E-publishers are very different beasts
      • Global opportunities
  • GLOBAL ONLINE AND MOBILE ADVERTISING
    • DIGITAL MEDIA ADVERTISING TRENDS
      • Market summary
        • Table Examples of digital advertising agencies
        • Table Worldwide advertising spending- all mediums - 2010 - 2014
        • Table Top ten countries by advertising spend per capita - 2010
        • Table Worldwide online advertising spend - 2007 - 2012
        • Table Global advertising spending market share by major types - 2012
        • Table Examples of popular forms of online advertising
      • Market insights
        • Table Google advertising revenue - 2006 - 2012
        • Table Worldwide smartphone operating systems by market share - 2007 - 2010; Q3 2011
        • Table Growth of Hulu video streams - various months - 2008 - 2012
      • Key online advertising categories
        • Table Worldwide in-game advertising spending - 2010; 2013
        • Table Worldwide social network advertising spending - 2008 - 2016
        • Table USA social network advertising spending - 2008 - 2009
        • Table US online advertising revenues - top four portals - 2008 - 2011
      • Consumers react to privacy misuse by Internet companies
  • REGIONAL OVERVIEWS
    • NORTH AMERICA
      • E-services
        • Table Online US video usage - 2011
        • Table Top US online video sites statistics - January 2011
        • Table Ten largest US social networking sites and forums - 2011
      • E-commerce, m-commerce and online advertising
        • Table Online retail sales - 2003 - 2013
        • Table Mobile banking growth by country - 2010 - 2011
        • Table Online advertising revenues and annual change - 2000 - 2012
        • Table Online advertising revenue by category - 2009 - 2010
    • LATIN AMERICA
      • E-commerce overview
        • Table Latin America and the Caribbean - B2C e-commerce spending - 2003 - 2013
        • Table E-commerce in Latin America and the Caribbean- country share- 2005 - 2011
        • Table Brazil - B2C e-commerce spending - 2005 - 2013
        • Table Mexico - B2C e-commerce spending - 2005 - 2013
        • Table Argentina - B2C e-commerce spending - 2005 - 2013
        • Table Chile - B2C e-commerce spending - 2005 - 2013
        • Table Venezuela - B2C e-commerce spending - 2005 - 2013
        • Table Colombia - B2C e-commerce spending - 2005 - 2013
        • Table Peru - B2C e-commerce spending - 2005 - 2013
    • EUROPE
      • M-commerce
      • Mobile payments
        • Table MasterCard m-payment Readiness Index (select countries) - 2012
      • Mobile entertainment
      • Mobile gaming
        • Table European mobile gaming market value - 2005 - 2007; 2009, 2012
      • Mobile music
      • M-Health
    • AFRICA
      • E-commerce and Internet banking
      • The mobile money revolution
        • Table Kenya: M-Pesa users and revenue - 2008 - 2012
      • Online and mobile advertising
      • Social media
    • MIDDLE EAST
      • Saudi Arabia
      • Jordan
      • Qatar
      • Turkey
      • United Arab Emirates
      • Israel
    • ASIA
      • China
        • Table Utilisation rate and number of users of different network applications in China - 2009 - 2011
        • Table Estimated value of B2C e-commerce market - 2005 - 2012
        • Table Estimated value of C2C e-commerce market - 2005 - 2012
        • Table China online retail market revenue and customers - 2003 - 2012
        • Table Online banking users and utilisation rate - 2007 - 2011
      • India
      • Japan
      • Malaysia
      • Singapore
      • South Korea
        • Table Internet usage rates by service- 2009 - 2011
        • Table Main purpose of using the internet - 2009 - 2011
        • Table E-commerce volume - 2001 - 2011
        • Table E-commerce volume by transaction type - 2001 - 2011
        • Table Internet banking service subscribers - 2001 - 2010
        • Table Financial service by delivery channel - 2005 - 2010
        • Table Online stock trading customers - 2004 - 2007
        • Table Purchase items by internet shopping - 2010
        • Table Mobile banking service subscribers - 2003 - 2010
    • PACIFIC REGION
      • Australia
        • Table Overview of users online purchasing in Australia - 2007; 2009; 2011
        • Table Top 5 e-commerce deal sites in Australia by popularity - 2012
      • New Zealand
        • Table Estimated New Zealand population who have shopped online - 2006 - 2012
      • Breaking up the daily-deal sites
        • Table Top 5 e-commerce sites in New Zealand by popularity - 2011 - 2012
        • Table Popularity of information, e-commerce or social media websites in New Zealand - 2012
  • GLOSSARY OF ABBREVIATIONS

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