Ghana - Mobile Market - Overview, Statistics and Forecasts
Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent's most vibrant mobile markets with now six competing operators, including regional heavyweights such as MTN, Vodafone, Bharti Airtel (formerly Zain) and Millicom (Tigo). The entry of Nigeria's Globacom as the sixth player in 2012 has delivered another boost to the sector. Subscriber growth, however, has come at the expense of the average revenue per user (ARPU) which has fallen below US$5 per month for some of the operators. While the voice market is approaching saturation at more than 100% penetration in mid-2013, enormous potential in both subscriber and ARPU terms exists for 3G mobile broadband services which already represent the vast majority of internet connections in the country.
Blu Telecoms plans LTE launch by mid-2014; regulator's fines on MNOs for QoS issues stimulate additional investments; 3G mobile broadband services representing majority of internet connections; Ericsson supporting Millennium Villages project in rural areas; regulator's market data to December 2013; telcos' operating data to Q4 2013; market developments to early 2014.