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Ghana - Mobile Market - Overview, Statistics and Forecasts


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Ghana - Mobile Market - Overview, Statistics and Forecasts

Since launching the first cellular mobile network in sub-Saharan Africa in 1992, Ghana has become one of the continent's most vibrant mobile markets with now six competing operators, including regional heavyweights such as MTN, Vodafone, Bharti Airtel (formerly Zain) and Millicom (Tigo). The entry of Nigeria's Globacom as the sixth player in 2012 has delivered another boost to the sector. Subscriber growth, however, has come at the expense of the average revenue per user (ARPU) which has fallen below US$5 per month for some of the operators. While the voice market is approaching saturation at more than 100% penetration in mid-2013, enormous potential in both subscriber and ARPU terms exists for 3G mobile broadband services which already represent the vast majority of internet connections in the country.

Key developments:

3G mobile broadband services representing majority of internet connections; Ericsson supporting Millennium Villages project in rural areas; regulator's market data to Oct 2013; telcos' operating data to Q3 2013; market developments to January 2014.

Companies covered in this report:

MTN Ghana; Vodafone (Ghana Telecom; OneTouch); Millicom Ghana (Tigo); Expresso Telecom (Sudatel, Kasapa); Globacom (Glo Mobile); Bharti Airtel (Zain/Celtel, Westel); Thuraya.


1. Synopsis
2. Overview of Ghana's mobile market
2.1 Mobile statistics
3. Regulatory issues
3.1 Licensing
3.2 Tariffs
3.3 Interconnect
3.4 Taxation
3.5 Mobile Number Portability (MNP)
3.6 Infrastructure sharing
3.7 Registration of subscriber details
3.8 Billing
4. Major mobile operators
4.1 Vodafone (Ghana Telecom, OneTouch)
4.1.1 Network development and coverage
4.1.2 Services
4.2 MTN Ghana (formerly ScanCom, Spacefon Areeba)
4.2.1 Network development and coverage
4.2.2 Services
4.3 Tigo (Millicom Ghana, Mobitel)
4.4 Expresso (Kasapa)
4.5 Bharti Airtel (Zain/Celtel, Westel)
4.6 Glo Mobile
5. Average revenue per user (ARPU)
6. Mobile data services
6.1 SMS
6.2 GPRS, EDGE, WAP
6.3 Mobile TV
7. Third generation (3G)
7.1 Mobile for healthcare
7.2 Mobile broadband
8. Long-term Evolution (LTE)
9. Mobile content and applications
9.1 Mobile money transfer
10. Local handset manufacturing
11. Satellite mobile
12. Forecast mobile market 2014; 2017
12.1 Notes on scenario forecasts
13. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1999 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2014
Table 3 Overview of mobile network launch dates
Table 4 Mobile voice subscribers by operator 2011 - 2013
Table 5 Mobile voice subscriber market share by operator 2011 - 2013
Table 6 Cumulative mobile number portings 2011 - 2013
Table 7 Vodafone Ghana subscribers 2008 - 2013
Table 8 MTN Ghana financial data 2011 - 2013
Table 9 MTN Ghana ARPU 2002 - 2012
Table 10 Mobile data subscribers by operator 2013
Table 11 Forecast mobile subscribers 2014; 2017
Chart 1 - Mobile subscribers and penetration rate 2005 - 2014
Chart 2 Mobile voice subscribers by operator 2011 2013
Exhibit 1 SMS as a weapon against drug counterfeiting

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