Germany - Mobile Market Insights, Statistics and Forecasts
The German mobile market is the largest in Europe, with more than 116 million subscribers generating the largest revenue in the telecom sector. In common with most markets the main area of growth is in the 3G and the fast-developing LTE sectors. The market is dominated by Telekom Deutschland and Vodafone, though the acquisition of E-Plus by Telefónica, recently approved by the EC, will create a triopoly of MNOs with the merged entity emerging as the largest player. An increasing number of resellers has fuelled competition and placed pressure on tariffs, resulting in lower ARPU. Regulatory pressure on voice roaming, and pressure from the EC to align termination rates with the EU average, will encourage operators to step-up their development of data applications to improve profits. This report provides statistics and analysis on the mobile market in Germany, including an overview of the main operators together with 3G subscriber and mobile ARPU forecasts.
Regulator prepares to auction 700MHz spectrum in mid-2015; O2 acquisition of E-Plus completed, spectrum auctions to release sub-GHz band for mobile broadband; universal broadband dependant on licence conditions concerned with rural areas; subscriber growth propping up revenue during economic slowdown; higher ARPU contract plans now making up majority of subscriber base; Vodafone reports strong growth in LTE customer base; Vodafone completes its 7.7 billion takeover of Kabel Deutschland; substitution of voice and SMS by mobile apps problematic for MNOs; E-Plus launches low-cost yourfone' brand; 800MHz coverage obligation met in all 13 Länder; new MTRs; DT and FT agree on multi-million euro procurement and network JV; E-Plus granted right to use 900MHz band for 3G/HSPA services; VATM's 2013 market data; regulator market data updates; telcos' operating and financial data to Q4 2014; recent market developments.