Germany - Mobile Market Insights, Statistics and Forecasts
The German mobile market is the largest in Europe, with about 114 million subscribers generating the largest revenue in the sector. In common with most markets the main area of growth is in the 3G and the fast-developing 4G sectors. The market is dominated by Telekom Deutschland and Vodafone, though the proposed acquisition of E-Plus by Telefónica would create a triopoly of MNOs with a roughly equal share of subscribers between them. An increasing number of resellers has fuelled competition and placed pressure on tariffs, resulting in lower ARPU. Regulatory pressure on voice roaming as well as termination rates will encouraged operators to further step-up their development of data applications to improve profits. This report provides statistics and analysis on the mobile market in Germany, including an overview of the main operators together with 3G subscriber and mobile ARPU forecasts to 2015.
Spectrum auctions to release sub-GHz band for mobile broadband; universal broadband dependant on licence conditions concerned with rural areas; subscriber growth propping up revenue during economic slowdown; higher ARPU contract plans now making up majority of subscriber base; Vodafone reports strong growth in LTE customer base; KPN agrees to sell E-Plus to Telefónica for 5 billion; Vodafone completes its 7.7 billion takeover of Kabel Deutschland; substitution of voice and SMS by mobile apps problematic for MNOs; E-Plus launches low-cost yourfone' brand; 800MHz coverage obligation met in all 13 Länder; new MTRs proposed to 2014; DT and FT agree on multi-million euro procurement and network JV; E-Plus granted right to use 900MHz band for 3G/HSPA services; VATM's 2013 market data; regulator market data updates to June 2013; telcos' operating and financial data to Q4 2013; market developments to early 2014.