The German mobile market is the largest in Europe in terms of subscribers and revenue. Mobile penetration reached more than 135% by early 2011. In common with most markets the main area of growth is in the 3G sector. The market is dominated by Telekom Deutschland and Vodafone, though an increasing number of resellers has fuelled competition and placed pressure on tariffs, resulting in lower ARPU. Regulatory pressure on voice roaming as well as termination rates will encouraged operators to further step-up their development of data applications to improve profits. This report provides statistics and analysis on the mobile market in Germany, including an overview of the main operators together with 3G subscriber and mobile ARPU forecasts to 2015.
Spectrum auctions to release sub-GHz band for mobile broadband; universal broadband dependant on licence conditions concerned with rural areas; subscriber growth propping up revenue during economic slowdown; higher ARPU contract plans now making up majority of subscriber base; Vodafone reports 27,000 LTE customers; MTRs set to end-2012; substitution of voice and SMS by mobile apps expected to be problematic for MNOs from 2012; E-Plus launches low-cost ‘yourfone’ brand; 800MHz coverage obligation met in 11 of 13 Länder by mid-2012; mobile network voice traffic reaches 107 billion minutes in 2011; DT and FT agree on multi-million euro procurement and network JV; E-Plus granted right to use 900MHz band for 3G/HSPA services; VATM market data updates; regulator market data for 2011; telcos’ operating and financial data to June 2012; market developments to mid-2012.