The German mobile data market has enormous potential for growth following massive investments by the network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in coming years by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Additional spectrum in the 700MHz band will be auctioned in May 2015. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. The late-2014 acquisition of E-Plus by Telefónica should produce economies of scale which will heighten competition for LTE customers in a market where the remaining triopoly of MNOs have an equal share of subscribers.
This report provides key statistics and analysis on the mobile data market in Germany, focussing on data services as well as technologies including HSPA and LTE. It also analyses market players' strategies to exploit data revenue in coming years.
Regulator approves tree bidders for May 2015 multi-band auction; Telefónica planning to combine the E-Plus and O2 Germany networks, deploys VoLTE for uses of certain devices; Vodafone Germany markets VoLTE-compatible smartphones; E-Plus and O2 deploy Dual Carrier (DC)-HSPA+ technology; Telekom Deutschland trials LTE 4×4 MIMO to provide up to 250Mb/s; O2 launches urban LTE service; m-ticketing developments; demise of mobile TV; regulator opens consultation for use of 900MHz and 1800MHz bands for post-2016; more than 6,000 LTE base stations active; coverage requirements for 800MHz licensees reached; Vodafone becomes first MNO to deliver VoLTE; TD plans 2.5 billion network investment to address future mobile data traffic; Vodafone launches cloud service; MNOs step up m-payments platform; regulator's market data; VATM market data analysis; telcos' operating and financial data to Q4 2014; recent market developments.
Companies covered include:
Telekom Deutschland, O2, Vodafone, E-Plus.
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