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European Mobile Data Market

This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services.  The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine , United Kingdom.


The market for mobile data in both Eastern and Western Europe is potentially enormous, given the region’s population, the rapid development of mobile technologies and the growing number of content providers. Application stores, initiated by Apple and Nokia and increasingly adopted by pan-European network operators such as Orange, have extended the reach and potential revenue to be derived from gaming, video, music and thousands of additional applications.

The promotion of flat-rate data plans has also become a significant business strategy among MNOs as they endeavour to retain and attract customers, while encouraging customer use of high-end mobile data services. Flat-rate plans have also served to overcome consumer reticence to make use of some services which have hitherto been dismissed as frivolous, expensive and unnecessary. SMS and to a lesser extent MMS services continue to be the dominant data applications, while services such as mobile TV have yet to prove convincing propositions for many consumers.

Significantly, by the beginning of 2010 data accounted for about 26% of overall mobile revenue, compared to 16% in 2006. Yet fierce competition among MNOs, together with regulated data roaming tariffs, has meant that the tremendous growth in mobile data volume has not translated into higher ARPU and revenue. This is likely to continue during the next few years, while MNOs will secure an increasing proportion of revenue from data services.

Operator investments in technology upgrades, specifically in HSPA+ and LTE, will help secure revenue streams in coming years by making high-end services accessible to a wider number of mobile users. In early 2010 Sweden and Norway could claim to have the world’s only commercial LTE deployments, and by the end of the year several European markets will be exploiting the potential of super-fast data access. In this respect, MNOs will for the first time be able to compete effectively with fixed-line broadband services. In conjunction with improved network capacity, mobile networks by 2015 will have a more profound part to play in the provision of national broadband services as governments and regulators strive to establish broadband as a universal service. For many rural users mobile broadband will be the only effective platform for Internet access, and thus mobile data use will show continued consumer support and growth.

Markets highlights:Finland

Finland has one of most innovative mobile markets in Europe. The country was a pioneer in developing 3G, and was the first to deploy 3G over 900MHz spectrum. Growth in the sector continues to be strong despite high mobile penetration. The 3G now makes up a quarter of the total subscriber base, while mobile broadband has also grown considerably during the last two years. In addition, the country in 2010 boasted among the lowest mobile call charges of all EU Member States. This report provides statistics and research on the Finnish mobile market in 2010, including key regulatory issues, a snapshot of the consumer market, the growth of mobile data services and the development of emerging technologies and networks such as HSPA.

Germany

The German mobile data market has enormous potential for growth following massive investments by the four network operators to upgrade networks supporting mobile data services. The regulator anticipated future growth in April 2010 by auctioning spectrum in the 1.8GHz and 2.6GHz bands, as well as refarming spectrum below 1GHz for use by mobile broadband. Operators have fast-tracked the development of data-rich applications to improve profit margins as voice ARPU continues to fall in response to competition from resellers and regulatory measures on roaming and termination rates. Mobile TV has not yet caught the public imagination: the national DVB-H licence holder Mobile 3.0 withdrew services soon after launch, partly sabotaged by network operators having introduced handsets allowing users to access free-to-air DVB-T channels. This report provides key statistics and analysis on the mobile data market in Germany in 2010. It focuses on 3G services and assesses the range of advanced mobile data services and technologies such as mobile TV, HSPA, LTE and video over mobile.

Sweden

Mobile data use is set to grow rapidly in 2010 and 2011 in response to MNO investments in upgraded networks using HSPA and LTE technologies. Although much of this infrastructure upgrade was undertaken before consumer need was identified, the commercial launch of LTE has been strengthened by the adoption of business models which encourage consumers to make use of services available. These incorporate popular services such as flat-rate music downloads and low-price mobile broadband offers. As a result, the number of subscribers using mobile data services reached 6.5 million by early 2010, representing some 60% of all mobile subscribers. By the end of 2010 the average mobile data user will download about 2.5GB per month, and mobile data revenue may generate some SEK 3.2 billion for the year.

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Overview of European Mobile Data Market
1.1 Market overview
1.1.1 Moving to IP
1.2 Revenue forecasts
1.3 ARPU
1.4 Mobile Messaging
1.4.1 Short Message Service (SMS)
1.4.2 Multimedia Messaging Services (MMS)
1.5 Mobile data services
1.5.1 General Packet Radio Service (GPRS)
1.5.2 Enhanced Data for GSM evolution (EDGE)
1.5.3 High-Speed Circuit Switched Data (HSCSD)
1.5.4 High-Speed Packet Access (HSPA)
1.5.5 High-Speed Uplink Packet Access (HSUPA)
1.5.6 Long-term evolution (LTE)
1.5.7 Mobile broadband
1.5.8 Mobile WiMAX
1.5.9 Push-to-Talk (PTT)
1.5.10 Mobile TV
1.6 Mobile content and applications
1.6.1 i-mode in Europe
1.6.2 BlackBerry
1.6.3 OpenHand
1.6.4 Mobile commerce
1.6.5 Mobile payments
1.6.6 Mobile entertainment
1.6.7 Mobile advertising
1.6.8 Mobile gaming
1.6.9 Mobile music
1.6.10 Location-based services
1.6.11 Near Field Communications (NFC)
2. Albania
2.1 Market overview
2.2 Mobile messaging
2.2.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
2.2.2 General Packet Radio Service (GPRS)
2.2.3 BlackBerry
2.2.4 Enhanced Data for GSM Evolution (EDGE)
2.2.5 Mobile TV
2.3 Mobile content and applications
3. Austria
3.1 Market overview
3.2 Mobile messaging
3.2.1 Short Message Service (SMS)
3.2.2 Multimedia Messaging Service (MMS)
3.3 Mobile data services
3.3.1 GPRS
3.3.2 Push-to-Talk (PTT)
3.3.3 Enhanced data for GSM Evolution (EDGE)
3.3.4 High-Speed Packet Access (HSDPA)
3.3.5 High-Speed Circuit-Switched Data (HSCSD)
3.3.6 High-Speed Uplink Packet Access (HSUPA)
3.3.7 LTE
3.3.8 Mobile TV
3.3.9 BlackBerry
3.3.10 Femtocells
3.4 Mobile content and applications
3.4.1 M-commerce
3.4.2 Mobile Internet
3.4.3 Mobile VoIP
4. Belarus
4.1 Market overview
4.2 Mobile messaging
4.2.1 Short Message Service (SMS)
4.3 Mobile data services
4.3.1 GPRS, WAP and MMS
4.3.2 Enhanced Data for GSM Evolution (EDGE)
4.3.3 Mobile broadband
4.4 Mobile content and applications
5. Belgium
5.1 Market overview
5.2 Mobile messaging
5.2.1 Short Message Service (SMS)
5.2.2 SMS over fixed networks
5.2.3 Multimedia Messaging Service (MMS)
5.3 Mobile data services
5.3.1 General Packet Radio Service (GPRS)
5.3.2 Enhanced Data for GSM Evolution (EDGE)
5.3.3 High-Speed Downlink Packet Access (HSDPA)
5.3.4 High-Speed Uplink Packet Access (HSUPA)
5.3.5 Long-term evolution (LTE)
5.3.6 i-mode
5.3.7 BlackBerry
5.3.8 iPhone
5.3.9 Mobile TV
5.4 Mobile applications
5.4.1 Location-based services
6. Bosnia-Herzegovina
6.1 Market overview
6.2 Mobile messaging
6.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
6.3 Mobile data services
6.3.1 General Packet Radio Service (GPRS)
6.3.2 Enhanced Data for GSM Evolution (EDGE)
6.4 Mobile content and applications
7. Bulgaria
7.1 Market overview
7.2 Mobile messaging
7.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
7.3 Mobile data services
7.3.1 General Packet Radio Service (GPRS)
7.3.2 Enhanced Data for GSM Evolution (EDGE)
7.3.3 i-mode
7.3.4 BlackBerry
7.3.5 Mobile TV
7.4 Mobile content and applications
7.4.1 Overview
7.4.2 M-commerce (micropayments)
7.4.3 Gaming
8. Croatia
8.1 Market overview
8.1.1 Mobile Tax
8.2 Mobile messaging
8.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
8.3 Mobile data services
8.3.1 General Packet Radio Service (GPRS)
8.3.2 Enhanced Data for GSM Evolution (EDGE)
8.3.3 BlackBerry
8.3.4 Mobile Broadband
8.3.5 Mobile TV
8.4 Mobile content and applications
8.4.1 M-commerce
9. Cyprus
9.1 Market overview
9.2 Mobile messaging
9.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
9.3 Mobile data services
9.3.1 General Packet Radio Service (GPRS)
9.3.2 Push-to-Talk (PTT)
9.3.3 Blackberry
9.3.4 Mobile TV
9.3.5 Mobile broadband
9.4 Mobile content and applications
9.4.1 Analysis
9.4.2 Portals
10. Czech Republic
10.1 Market overview
10.2 Mobile messaging
10.2.1 Short Message Service (SMS)
10.3 Mobile data services
10.3.1 General Packet Radio Service (GPRS)
10.3.2 Push-to-Talk (PTT)
10.3.3 Enhanced Data for GSM Evolution (EDGE)
10.3.4 BlackBerry
10.3.5 Mobile broadband
10.3.6 TDD-UMTS
10.3.7 Mobile TV
10.4 Mobile content and applications
10.4.1 WAP usage
10.4.2 Location-based services
10.5 Mobile advertising
10.5.1 Vodafone CR
10.5.2 T-Mobile
11. Denmark
11.1 Market overview
11.2 Mobile messaging
11.2.1 Short Message Service (SMS)
11.2.2 Data roaming
11.2.3 Multimedia Messaging Service (MMS)
11.3 Mobile data services
11.3.1 General Packet Radio Service (GPRS)
11.3.2 High-Speed Downlink Packet Access (HSDPA)
11.3.3 Unlicensed Mobile Access (UMA)
11.3.4 BlackBerry
11.3.5 Mobile TV
11.3.6 TETRA (TErrestrial Trunked RAdio)
11.3.7 Femtocells
11.3.8 Mobile broadband
12. Estonia
12.1 Market overview
12.2 Mobile messaging
12.2.1 Short Message Service (SMS)
12.3 Mobile data services
12.3.1 General Packet Radio Service (GPRS)
12.3.2 Enhanced Data rates for GSM Evolution (EDGE)
12.3.3 Mobile TV
12.3.4 Mobile Broadband
12.4 Mobile content and applications
12.4.1 Location-based services
12.4.2 M-commerce
13. Finland
13.1 Market overview
13.2 Mobile messaging
13.2.1 Short Message Service (SMS)
13.2.2 Multimedia Messaging Service (MMS)
13.3 Mobile data services
13.3.1 General Packet Radio Service (GPRS)
13.3.2 High-Speed Packet Access (HSPA)
13.3.3 High-Speed Uplink Packet Access (HSUPA)
13.3.4 Enhanced Data for GSM Evolution (EDGE)
13.3.5 Orthogonal Frequency Division Multiplex Access (OFDMA)
13.3.6 Unlicensed Mobile Access (UMA)
13.4 Mobile content and applications
13.4.1 Location based services
13.4.2 Mobile TV
13.4.3 Mobile broadband
14. France
14.1 Market overview
14.2 Mobile messaging
14.2.1 Short Message Service (SMS)
14.2.2 Multimedia Messaging Service (MMS)
14.3 Mobile data services
14.3.1 General Packet Radio Services (GPRS)
14.3.2 High-Speed Packet Access (HSPA)
14.3.3 High-Speed Uplink Packet Access (HSUPA)
14.3.4 Long-term evolution (LTE)
14.3.5 iPhone
14.3.6 Android
14.3.7 BlackBerry
14.3.8 Enhanced Data for GSM Evolution (EDGE)
14.3.9 i-mode
14.3.10 Vodafone live!
14.3.11 Application stores
14.3.12 Femtocells
14.3.13 Mobile TV
14.4 Mobile content and applications
14.4.1 Location based services
14.4.2 PC convergence
14.4.3 Near Field Communication (NFC)
14.4.4 Mobile satellite services
15. Germany
15.1 Market overview
15.2 Mobile messaging
15.2.1 Short Message Service (SMS)
15.2.2 Multimedia Messaging Services (MMS)
15.3 Mobile data services
15.3.1 General Packet Radio Services (GPRS)
15.3.2 Enhanced Data for GSM Evolution (EDGE)
15.3.3 High-Speed Packet Access (HSPA)
15.3.4 High-Speed Uplink Packet Access (HSUPA)
15.3.5 Long-term evolution (LTE)
15.3.6 Video over mobile
15.3.7 i-mode
15.3.8 iPhones
15.3.9 Android
15.3.10 BlackBerry
15.3.11 Vodafone live!
15.3.12 Femtocells
15.3.13 Mobile VoIP
15.3.14 Mobile TV
15.3.15 TETRA (TErrestrial Trunked RAdio)
15.4 Mobile content and applications
15.4.1 Mobile Banking
16. Greece
16.1 Market overview
16.2 Mobile messaging
16.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
16.3 Mobile data services
16.3.1 Wireless Application Protocol (WAP)
16.3.2 General Packet Radio Service (GPRS)
16.3.3 Mobile TV
16.3.4 i-mode
16.3.5 Mobile broadband
16.3.6 BlackBerry
16.3.7 Fixed Mobile Convergence (FMC)
16.4 Mobile content and applications
17. HUNGARY
17.1 Market overview
17.2 Mobile messaging
17.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
17.3 Mobile data services
17.3.1 General Packet Radio Service (GPRS)
17.3.2 Push-to-talk (PTT)
17.3.3 Enhanced Data for GSM Evolution (EDGE)
17.3.4 BlackBerry
17.3.5 Mobile broadband
17.3.6 Mobile TV
17.4 Mobile content and applications
17.4.1 T-Mobile
17.4.2 Vodafone Hungary
17.4.3 Pannon GSM
17.4.4 M-commerce (micropayments)
17.5 Mobile marketing
17.5.1 QR code readers
17.5.2 Vodafone live!
18. Iceland
18.1 Market overview
18.2 Mobile messaging
18.2.1 Short Messaging Service (SMS)
18.2.2 Multimedia Messaging Service (MMS)
18.3 Mobile data services
18.3.1 General Packet Radio Service (GPRS)
18.3.2 BlackBerry
18.3.3 High-Speed Downlink Packet Access (HSDPA)
18.3.4 Mobile TV
19. Ireland
19.1 Market overview
19.2 Mobile messaging
19.2.1 Short Message Service (SMS)
19.2.2 Multimedia Messaging Service (MMS)
19.3 Mobile data services
19.3.1 General Packet Radio Service (GPRS)
19.3.2 High-Speed Circuit-Switched Data (HSCSD)
19.3.3 Enhanced Data for GSM Evolution (EDGE)
19.3.4 High-Speed Packet Access (HSPA)
19.3.5 Enhanced High Speed Packet Access (HSPA+)
19.3.6 i-mode
19.3.7 iPhone
19.3.8 BlackBerry
19.4 Mobile applications
19.4.1 Overview
19.4.2 Mobile TV
20. Italy
20.1 Market overview
20.2 Mobile messaging
20.2.1 Short Messaging Service (SMS)
20.2.2 Multimedia Messaging Services (MMS)
20.3 Mobile data
20.3.1 General Packet Radio Service (GPRS)
20.3.2 High-Speed Packet Access (HSPA)
20.3.3 BlackBerry
20.3.4 i-mode
20.3.5 Femtocells
20.3.6 Vodafone live!
20.3.7 iPhone
20.3.8 Mobile TV
20.3.9 WiBro
20.3.10 Long-term evolution (LTE)
20.3.11 Mobile banking / ticketing
20.3.12 Mobile broadband
20.4 Mobile content and applications
20.4.1 Location-based services
21. Kosovo
21.1 Market overview
21.2 Mobile messaging
21.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
21.3 Mobile data services
21.3.1 General Packet Radio Service (GPRS)
22. Latvia
22.1 Market overview
22.2 Mobile messaging
22.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
22.2.2 General Packet Radio Service (GPRS)
22.3 Mobile data services
22.3.1 Enhanced Data Rates for GSM Evolution (EDGE)
22.3.2 Broadband wireless data service (1x EV-DO)
22.3.3 Mobile TV
22.3.4 BlackBerry
22.3.5 Mobile broadband
22.4 Mobile content and applications
22.4.1 QR code readers
23. Lithuania
23.1 Market overview
23.2 Mobile messaging
23.2.1 Short Message Service (SMS)
23.2.2 Multimedia Messaging Service (MMS)
23.3 Mobile data services
23.3.1 General Packet Radio Services (GPRS)
23.3.2 Enhanced Data for GSM Evolution (EDGE)
23.3.3 Mobile TV
23.3.4 BlackBerry
23.3.5 Mobile broadband
23.4 Mobile content and applications
23.4.1 Portals
24. Luxembourg
24.1 Market overview
24.2 Mobile messaging
24.2.1 Short Message Service (SMS)
24.2.2 Multimedia Messaging Service
24.3 Mobile data services
24.3.1 BlackBerry
24.3.2 Mobile TV
25. Macedonia
25.1 Market overview
25.2 Mobile Messaging
25.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
25.3 Mobile data services
25.3.1 Enhanced Data for GSM Evolution (EDGE)
25.3.2 BlackBerry
25.3.3 Mobile broadband
25.4 Mobile content and applications
26. Malta
26.1 Market overview
26.2 Mobile messaging
26.2.1 Short Message Service (SMS)
26.2.2 Multimedia Messaging Service (MMS)
26.3 Mobile data services
26.3.1 General Packet Radio Service (GPRS)
26.3.2 Enhanced Data for GSM evolution (EDGE)
26.3.3 High-Speed Downlink Packet Access (HSDPA)
26.3.4 Mobile TV
26.3.5 Mobile broadband
27. Moldova
27.1 Market overview
27.2 Mobile messaging
27.3 Mobile data services
27.3.1 Enhanced Data for GSM Evolution (EDGE)
27.3.2 Mobile TV
27.4 Mobile content and applications
28. Montenegro
28.1 Market overview
28.2 Mobile messaging
28.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
28.3 Mobile data services
28.3.1 General Packet Radio Service (GPRS)
28.3.2 Enhanced Data for GSM Evolution (EDGE)
28.3.3 Mobile broadband
28.4 Mobile content and applications
29. Netherlands
29.1 Market overview
29.2 Mobile messaging
29.2.1 Short Message Service (SMS)
29.2.2 Multimedia Messaging Services (MMS)
29.3 Mobile data services
29.3.1 General Packet Radio Services (GPRS)
29.3.2 Push-to-Talk (PTT)
29.3.3 High-Speed Packet Access (HSPA)
29.3.4 KPN Mobile
29.3.5 BlackBerry
29.3.6 i-mode
29.3.7 iPhone
29.3.8 Location-based services (LBS)
29.3.9 Mobile TV
30. Norway
30.1 Market overview
30.2 Mobile messaging
30.2.1 Short Message Service (SMS)
30.2.2 Multimedia Messaging Service (MMS)
30.3 Mobile data services
30.3.1 General Packet Radio Service (GPRS)
30.3.2 High-Speed Packet Access (HSPA)
30.3.3 Enhanced data for GSM evolution (EDGE)
30.3.4 Long-term evolution (LTE)
30.3.5 Mobile TV
30.3.6 Femtocells
30.3.7 TETRA (TErrestrial Trunked RAdio)
30.3.8 Mobile broadband (access)
30.4 Mobile content and applications
30.4.1 Location-based services
30.4.2 M-commerce
31. Poland
31.1 Market overview
31.2 Mobile data services
31.2.1 General Packet Radio Service (GPRS)
31.2.2 Enhanced Data for GSM Evolution (EDGE)
31.2.3 Mobile broadband
31.2.4 BlackBerry
31.2.5 Mobile TV
31.2.6 Fixed Mobile Convergence (FMC)
31.3 Mobile content and applications
31.3.1 Overview
31.3.2 Mobile music
31.3.3 Off-deck content
31.3.4 M-commerce (micropayments)
32. Portugal
32.1 Market overview
32.2 Mobile messaging
32.2.1 Short Message Service (SMS)
32.2.2 Multimedia Messaging Service (MMS)
32.3 Mobile data services
32.3.1 General Packet Radio Service (GPRS)
32.3.2 Push-to-Talk (PTT)
32.3.3 High-Speed Packet Access (HSPA)
32.3.4 Evolved HSPA (HSPA+)
32.3.5 High-Speed Uplink Packet Access (HSUPA)
32.3.6 BlackBerry
32.3.7 Mobile TV
32.3.8 TETRA (TErrestrial Trunked RAdio)
32.4 Mobile content and applications
32.4.1 Location-based services
32.4.2 Other developments
32.5 Forecasts - UMTS subscribers - 2009 - 2012; 2015
32.5.1 Notes on scenario forecasts
33. Romania
33.1 Market overview
33.2 Mobile messaging
33.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
33.3 Mobile data services
33.3.1 General Packet Radio Service (GPRS)
33.3.2 Enhanced Data for GSM Evolution (EDGE)
33.3.3 Mobile broadband
33.3.4 i-mode
33.3.5 Mobile TV
33.3.6 BlackBerry
33.4 Mobile content and applications
33.4.1 Content market overview
33.4.2 Orange World
34. Russia
34.1 Market overview
34.2 Mobile messaging
34.2.1 SMS/MMS
34.3 Mobile data services
34.3.1 General Packet Radio Service (GPRS)
34.3.2 Enhanced Data for GSM Evolution (EDGE)
34.3.3 i-mode
34.3.4 BlackBerry
34.3.5 Mobile TV
34.3.6 Mobile broadband
34.4 Mobile content and applications
34.4.1 Overview
34.4.2 Business market services
34.4.3 M-commerce
35. Serbia
35.1 Market overview
35.2 Mobile messaging
35.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
35.3 Mobile data services
35.3.1 General Packet Radio Service (GPRS)
35.3.2 Enhanced Data for GSM Evolution (EDGE)
35.3.3 BlackBerry
35.3.4 Mobile broadband
35.4 Mobile content and applications
36. Slovakia
36.1 Market overview
36.2 Mobile data services
36.2.1 Enhanced Data for GSM Evolution (EDGE)
36.2.2 BlackBerry
36.2.3 Mobile TV
36.2.4 Mobile broadband
36.3 Mobile content and applications
36.3.1 T-Mobile
36.3.2 Orange World portal
37. Slovenia
37.1 Market overview
37.2 Mobile messaging
37.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
37.3 Mobile data services
37.3.1 Push-to-Talk (PTT)
37.3.2 General Packet Radio Service (GPRS) / Enhanced Data Rates for GSM Evolution (EDGE)
37.3.3 BlackBerry
37.3.4 Mobile TV
37.3.5 Mobile broadband
37.4 Mobile content and applications
38. SPAIN
38.1 Market overview
38.2 Mobile messaging
38.2.1 Short Message Service (SMS)
38.2.2 Multimedia Messaging Service (MMS)
38.3 Mobile data services
38.3.1 General Packet Radio Service (GPRS)
38.3.2 Enhanced data for GSM Evolution (EDGE)
38.3.3 Push-to-Talk (PTT)
38.3.4 HSPA
38.3.4.1 Movistar
38.3.4.2 Vodafone
38.3.4.3 Orange
38.3.5 Long-term evolution (LTE)
38.3.6 BlackBerry
38.3.7 iPhone
38.3.8 Femtocells
38.3.9 i-mode
38.3.10 Mobile TV
38.3.10.1 Telefónica Móviles
38.3.10.2 Vodafone
38.3.10.3 Orange
38.3.10.4 Sogecable
38.4 Mobile content and applications
38.4.1.1 Content co-operation
39. SWEDEN
39.1 Market overview
39.2 Mobile Messaging
39.2.1 Short Message Service (SMS)
39.2.2 Premium SMS (PSMS)
39.2.2.1 Revenue distribution
39.2.3 Multimedia Messaging Service (MMS)
39.3 Mobile data services
39.3.1 General Packet Radio Service (GPRS)
39.3.2 High-Speed Packet Access (HSPA)
39.3.3 High-Speed Circuit-Switched Data (HSCSD)
39.3.4 Enhanced Data for GSM evolution (EDGE)
39.3.5 BlackBerry
39.3.6 iPhone
39.3.7 Push-to-Talk (PTT)
39.3.8 Long-term evolution (LTE)
39.3.9 Femtocells
39.3.10 Mobile TV
39.3.10.1 TeliaSonera
39.3.10.2 Tele2
39.3.10.3 H3
39.4 Mobile content and applications
39.4.1 Location-based services
39.4.2 Mobile music
39.4.3 Other developments
39.4.4 Forecasts - UMTS subscribers - 2009 - 2010; 2015
39.4.4.1 Notes on scenario forecasts
40. SWITZERLAND
40.1 Market overview
40.2 Mobile messaging
40.2.1 Short Message Service (SMS)
40.2.2 Multimedia Messaging Service (MMS)
40.3 Mobile data services
40.3.1 General Packet Radio Service (GPRS)
40.3.2 High-Speed Packet Access (HSPA)
40.3.3 High-Speed Circuit Switched Data (HSCSD)
40.3.4 Enhanced Data for GSM Evolution (EDGE)
40.3.5 Long-term evolution (LTE)
40.3.6 BlackBerry
40.3.7 iPhone
40.3.8 Mobile TV
40.4 Mobile applications
40.4.1 Location-based services
40.4.2 Mobile ticketing
40.4.3 Forecasts - UMTS subscribers - 2009 - 2015
40.4.3.1 Notes on scenario forecasts
41. UKRAINE
41.1 Market overview
41.2 Mobile messaging
41.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
41.3 Mobile data services
41.3.1 Push-to-Talk (PTT)
41.3.2 Enhanced Data for GSM Evolution (EDGE)
41.3.3 Unlicensed Mobile Access (UMA)
41.3.4 BlackBerry
41.3.5 Mobile TV
41.3.6 Mobile broadband
41.3.6.1 Broadband wireless data service (1x EV-DO)
41.4 Mobile content and applications
42. UNITED KINGDOM
42.1 Market overview
42.2 Mobile messaging
42.2.1 Short Message Service (SMS)
42.2.2 Multimedia Messaging Service (MMS)
42.3 Mobile data services
42.3.1 Operator services - 3G
42.3.1.1 3UK
42.3.1.2 O2
42.3.1.3 Vodafone
42.3.1.4 T-Mobile
42.3.1.5 Orange
42.3.1.6 Femtocells
42.3.2 Consumer use of multimedia services
42.3.2.1 Mobile applications
42.3.2.1.1 Social networking
42.3.2.1.2 Mobile advertising
42.3.2.1.3 Music services
42.3.2.1.4 M-payments and ticketing
42.3.2.1.5 Other services
42.3.2.1.6 Mobile social networking
42.3.2.1.7 Application stores
42.3.2.2 Video portals
42.3.2.2.1 EyeVibe
42.3.2.2.2 Orange World
42.3.2.2.3 Vodafone Live!
42.3.2.2.4 Planet 3
42.3.3 General Packet Radio Services (GPRS)
42.3.4 Enhanced Data for GSM evolution (EDGE)
42.3.5 High-Speed Circuit Switched Data (HSCSD)
42.3.6 High-Speed Downlink Packet Access (HSDPA)
42.3.7 LTE
42.3.8 i-mode
42.3.9 BlackBerry
42.3.10 iPhone
42.3.11 Android
42.3.12 Palm
42.3.13 Bundled mobile - notebook deals
42.3.14 Mobile TV
42.3.14.1 Spectrum issues
42.3.14.2 Digital Video Broadcasting - Handheld (DVB-H)
42.3.14.3 Digital Audio Broadcasting (DAB-IP)
42.3.14.4 TDtv
42.3.14.5 MediaFLO
42.3.15 TETRA (TErrestrial Trunked RAdio)
42.4 Forecasts - UMTS - 2007 - 2010; 2015
LIST OF TABLES
Table number: on page number:
Table 1 - Data revenue as % of total mobile revenues in select European countries - 2006 - 2007; 2009
Table 2 - Mobile operator revenue by source in Europe - 2007 - 2010
Table 3 - Average ARPU (€) by country in select European countries - 2006 - 2007; 2009
Table 4 - Voice ARPU, non-voice ARPU, total mobile ARPU - Western Europe - 2006; 2012
Table 5 - Mobile SMS messaging revenue and forecasts - 2004; 2006; 2008; 2010
Table 5 - Mobile broadband subscribers - 2008 - 2011
Table 6 - European mobile gaming market value - 2005 - 2007; 2009, 2012
Table 7 - Total SMS messages sent - 2002 - 2010
Table 8 - Mobile data services revenue as % of total − 1999 - 2009
Table 9 - SMS messages sent - 2004 - 2009
Table 10 - mobilkom austria SMS sent - 2004 - 2009
Table 11 - mobilkom austria: data as proportion of revenue - 2004 - 2009
Table 12 - MMS messages sent - 2005 - 2009
Table 13 - Mobile broadband subscribers - 2005 - 2010
Table 14 - Retail mobile broadband lines by type- January 2009
Table 15 - Total mobile broadband subscribers and penetration rate - 2006 - 2010
Table 16 - Proximus SMS messages (CBU) - 2007 - 2010
Table 17 - Premium SMS market overview
Table 18 - Mobistar mobile broadband subscribers - 2008 - 2010
Table 19 - GPRS subscribers per operator - 2006 - 2010
Table 20 - Total SMS messages sent - 2002 - 2010
Table 21 - Total mobile broadband subscribers - 2007 - 2010
Table 22 - Total SMS messages sent - 2006 - 2010
Table 23 - Total SMS messages sent - 2003 - 2010
Table 24 - Total mobile broadband subscribers and penetration rate - 2004 - 2010
Table 25 - Data sent by GPRS, EDGE and UMTS by operator - 2006 - 2008
Table 26 - Total SMS sent - 2003 - 2009
Table 27 - Service provider proportion of SMS messages sent - 2005 - 2009
Table 28 - Total MMS sent - 2003 - 2008
Table 29 - Service provider proportion of MMS messages sent - 2006 - 2009
Table 30 - Data sent by GPRS, EDGE and UMTS by operator - 2006 - 2008
Table 31 - GPRS subscribers - 2002 - 2009
Table 32 - Mobile broadband (data and voice) subscribers by operator - 2008 - 2009
Table 33 - Mobile broadband subscribers by type - 2007 - 2009
Table 34 - Total SMS messages sent - 2004 - 2010
Table 35 - Mobile broadband subscribers - 2005 - 2010
Table 36 - Mobile data sent - 2006 - 2010
Table 37 - SMS messages sent and annual change - 1999 - 2009
Table 38 - TeliaSonera SMS messages sent (historic) - 2002 - 2006
Table 39 - MMS messages sent and annual change - 2003 - 2009
European Mobile Data Market
Table 40 - Mobile broadband subscribers - 2007 - 2011
Table 41 - Data market revenue - 2002 - 2010
Table 42 - Annual SMS/MMS volume - 2000 - 2009
Table 43 - Mobile services revenues by sector - 2005 - 2008
Table 44 - Orange data revenue as % of total - 2005 - 2009
Table 45 - SMS traffic volume (national) - 2004 - 2009
Table 46 - SMS user market growth (national) - 2002 - 2009
Table 47 - Value added services revenue and volume (mobile networks) - 2003 - 2009
Table 48 - Mobile multimedia users and annual change (metropolitan) - 2004 - 2009
Table 49 - MMS messages sent - 2005 - 2009
Table 50 - Orange mobile broadband subscribers - 2004 - 2009
Table 51 - Orange mobile subscribers (France) - 2005 - 2009
Table 52 - Orange annualised voice and data ARPU - 2005 - 2009
Table 53 - Orange mobile data share of total mobile revenue - 2007 - 2009
Table 54 - Orange mobile consumer revenue - 2005 - 2009
Table 55 - SFR mobile revenue and ARPU - 2004 - 2009
Table 56 − SFR mobile subscribers - 2006 - 2009
Table 57 - Forecast mobile TV subscribers - 2008 - 2015
Table 58 - UMTS subscribers - 2007 - 2010
Table 59 - SMS annual message traffic - 1998 - 2011
Table 60 - Annual MMS traffic - 2002 - 2011
Table 61 - Mobile data sent - 2005 - 2011
Table 62 - Annual mobile data value - 2004 - 2011
Table 63 - Broadband-capable handset market - 2006; 2010; 2015
Table 64 - E-Plus i-mode subscribers (historic) - 2002 - 2005
Table 65 - Vodafone i-mode subscribers (historic) - 2005 - 2006
Table 66 - T-Mobile - smartphone share of new contract subscribers - 2008 - 2009
Table 67 - Vodafone live! customers (historic) − 2002 - 2007
Table 68 - Total SMS messages sent - 2002 - 2010
Table 69 - Mobile broadband subscribers - 2004 - 2010
Table 70 - Total SMS messages sent - 2002 - 2010
Table 71 - GPRS coverage per operator - May 2009
Table 72 - Mobile broadband subscribers and penetration rate - 2005 - 2010
Table 73 - Mobile Internet subscribers per operator - 2009
Table 74 - Total mobile Internet data transferred per operator - 2008 - 2009
Table 75 - Average mobile Internet data transferred per operator - 2008 - 2009
Table 76 - Mobile data traffic by operator - 2008 - 2009
Table 77 - Mobile data traffic by type - 2008 - 2009
Table 78 - Total SMS traffic by operator - 2000 - 2009
Table 79 - Total MMS messages - 2006 - 2009
Table 80 - Mobile data as proportion of total revenue - 2006 - 2009
Table 81 - SMS messages sent - 2000 - 2011
Table 82 - MMS messages sent - 2005 - 2011
Table 83 - MMS messages sent in Ireland - 2005 - 2010
Table 84 - Mobile broadband subscribers - 2007 - 2009
Table 85 - HSPA penetration rate - 2007 - 2009
Table 86 - Vodafone data as proportion of revenue - 2004 - 2009
Table 87 - Vodafone live! subscribers in Italy - 2002 - 2007
Table 88 - Mobile broadband subscribers - 2005 - 2010
Table 89 - Mobile data subscriber market share per operator - January 2010
Table 90 - Total SMS and MMS messages sent - 2004 - 2010
Table 91 - GPRS, EDGE & UMTS subscribers in Lithuania - 2004 - 2008
Table 92 - Mobile broadband subscribers and penetration rate - 2006 - 2010
Table 93 - SMS messages in Luxembourg - 2004 - 2008
Table 94 - SMS messages sent - 2005 - 2010
Table 95 - SMS messages in Malta - 2005 - 2008
Table 96 - MMS messages in Malta - 2006 - 2008
Table 97 - Total SMS & MMS messages sent in Moldova - 2002 - 2008
Table 98 - SMS messages sent - 2001 - 2010
Table 99 - KPN Mobile non-voice proportion of ARPU - 2004 - 2010
Table 100 - Premium SMS market feature overview by operator - 2010
Table 101 - KPN’s i-mode subscribers (historic) − 2002 - 2005
Table 102 - Mobile data traffic - 2008 - 2009
Table 103 - Annual SMS sent - 1999 - 2009
Table 104 - MMS messages sent and annual change in Norway - 2004 - 2009
Table 105 - Operator share of mobile broadband subscribers - 2007 - 2008
Table 106 - Mobile broadband subscribers - 2005 - 2010
Table 107 - Mobile broadband revenue - 2006 - 2010
Table 108 - Mobile broadband traffic - 2006 - 2008
Table 109 - Value of mobile data and content services - 2005 - 2009
Table 110 - Mobile broadband subscribers and penetration rate - 2004 - 2010
iTable 111 - Orange 3G dongle customers - 2007 - 2009
Table 112 - Mobile broadband market share per operator - January 2009
Table 113 - Mobile Internet sessions and traffic - 2007 - 2009
Table 114 - SMSs sent annually and annual change in Portugal - 2004 - 2009
Table 115 - MMS sessions in Portugal - 2007 - 2009
Table 116 - Forecast UMTS subscribers - 2009 - 2012; 2015
Table 117 - SMS messages sent - 2005 - 2010
Table 118 - Mobile broadband subscribers - 2006 - 2010
Table 119 - Mobile broadband subscribers - 2006 - 2010
Table 120 - Mobile VAS as proportion of total mobile revenue - 2002 - 20010
Table 121 - Breakdown of mobile VAS revenue by service - 2007 - 2009
Table 122 - Breakdown of mobile VAS revenue by operator - 2007 - 2009
Table 123 - MTS data revenue by type - 2008 - 2009
Table 124 - Messaging revenue per operator in Russia - 2008 - 2009
Table 125 - Mobile broadband subscribers and penetration rate - 2006 - 2010
Table 126 - Mobile data revenue per operator - 2008 - 2009
Table 127 - Mobile content revenue per operator in Russia - 2008 - 2009
Table 128 - Total SMS & MMS messages sent - 2003 - 2010
Table 129 - Mobile broadband subscribers and penetration rate - 2007 - 2010
Table 130- Total SMS messages sent - 2003 - 2010
Table 131 - Mobile broadband subscribers and penetration rate - 2006 - 2010
Table 132 - Total SMS messages sent - 2005 - 2010
Table 133 - Mobile broadband subscribers and penetration rate - 2004 - 2010
Table 134 - Mobile data revenue - 2007 - 2010
Table 135 - Mobile datacards # per UMTS and HSDPA - 2006 - 2009
Table 136 - SMS revenue and messages sent in Spain - 2006 - 2009
Table 137 - Premium SMS revenue and messages sent in Spain - 2005 - 2009
Table 138 - MMS revenue and messages sent in Spain - 2004 - 2009
Table 139 - HSPA subscribers - 2006 - 2009
Table 140 - Mobile TV subscribers by operator - 2008 - 2009
Table 141 - Mobile data services and traffic in Sweden - 2002 - 2010
Table 142 - Mobile data revenue in Sweden - 2002 - 2010
Table 143 - Annual and monthly SMS volumes - 1999 - 2010
Table 144 - MMS messages sent, annual change and revenue in Sweden - 2003 - 2010
Table 145 - Mobile broadband subscribers - 2006 - 2010
Table 146 - Forecast UMTS subscribers - 2009 - 2010; 2015
Table 147 - Mobile investment, UMTS and total - 1998 - 2011
Table 148 - Swisscom Mobile sent SMS and MMS - 2007 - 2009
Table 149 - SMS, PSMS traffic and annual change in Switzerland - 2002 - 2009
Table 150 - MMS, premium MMS traffic and annual change in Switzerland - 2003 - 2009
Table 151 - Forecast UMTS subscribers and penetration rate - 2009 - 2015
Table 152 - Mobile broadband subscribers and penetration rate - 2007 - 2010
Table 153 - Average ARPU per data service - 2009
Table 154 - Total and average text messages sent in the UK - 1999 - 2008
Table 155 - Average SMS and MMS sent per month in the UK - 2003 - 2008
Table 156 - SMS and MMS revenue by operator in the UK - 2006 - 2008
Table 157 - SMS and MMS volumes by operator in the UK - 2006 - 2009
Table 158 - 3UK and Ireland subscribers by sector and annual change - 2008
Table 159 - 3UK and Ireland revenue and annual change - 2008
Table 160 - Vodafone 3G subscribers - 2005 - 2009
Table 161 - Average ARPU per data service (£) in the UK - 2009
Table 162 - Vodafone live! subscribers - 2005 - 2007*
Table 163 - Forecast UMTS subscribers - 2007 - 2010; 2015
LIST OF EXHIBITS
Exhibit 1 - An overview of General Packet Radio Service (GPRS)
Exhibit 2 - EDGE network operators in select European countries - 2010
Exhibit 3 - Sample European HSCSD networks - 2010
Exhibit 4 - HSPA+ network operators in select European countries - 2010
Exhibit 5 - UMTS 900 network operators (3G) in Europe - 2010
Exhibit 6 - HSPA network operators - 2010
Exhibit 7 - HSUPA network operators - 2010
Exhibit 8 - LTE network commitments - 2010
Exhibit 9 - Push-to-Talk defined
Exhibit 10 - PTT by operator in select European countries
Exhibit 11 - i-mode networks in select European markets - 2010
Exhibit 12 - BlackBerry services defined
Exhibit 13 - Examples of BlackBerry availability in Europe - 2010
Exhibit 14 - Premium SMS market overview - 2008
Exhibit 15 - SMS and MMS roaming charges - 2009
Exhibit 16 - Premium SMS market overview - 2005
Exhibit 18 - Premium SMS market overview - 2010
Exhibit 19 - Operators GPRS and GPRS/WiFi launch dates
Exhibit 20 - Selected MMS launches by operator in Germany

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