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European - Mobile Data Market


Attention: There is an updated edition available for this report.

This report covers developments in Europe’s mobile data market, providing key analyses on emerging technologies and the growing consumer use of services.

  The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine , United Kingdom.


The market for mobile data in both Eastern and Western Europe is potentially enormous, given the region’s population, the rapid development of mobile technologies and the growing number of content providers. Application stores, initiated by Apple and Nokia and increasingly adopted by pan-European network operators such as Orange, have extended the reach and potential revenue to be derived from gaming, video, music and thousands of additional applications.  

The promotion of flat-rate data plans has also become a significant business strategy among MNOs as they endeavour to retain and attract customers, while encouraging customer use of high-end mobile data services. Flat-rate plans have also served to overcome consumer reticence to make use of some services which have hitherto been dismissed as frivolous, expensive and unnecessary. SMS and to a lesser extent MMS services continue to be the dominant data applications, while services such as mobile TV have yet to prove convincing propositions for many consumers.  

Significantly, by the beginning of 2010 data accounted for about 26% of overall mobile revenue, compared to 16% in 2006. Yet fierce competition among MNOs, together with regulated data roaming tariffs, has meant that the tremendous growth in mobile data volume has not translated into higher ARPU and revenue. This is likely to continue during the next few years, while MNOs will secure an increasing proportion of revenue from data services.  

Operator investments in technology upgrades, specifically in HSPA+ and LTE, will help secure revenue streams in coming years by making high-end services accessible to a wider number of mobile users. In early 2010 Sweden and Norway could claim to have the world’s only commercial LTE deployments, and by the end of the year several European markets will be exploiting the potential of super-fast data access. In this respect, MNOs will for the first time be able to compete effectively with fixed-line broadband services. In conjunction with improved network capacity, mobile networks by 2015 will have a more profound part to play in the provision of national broadband services as governments and regulators strive to establish broadband as a universal service. For many rural users mobile broadband will be the only effective platform for Internet access, and thus mobile data use will show continued consumer support and growth.  

Markets highlights: 

Finland
SMS is used by 90% of mobile subscribers, while about 35% use MMS. The high price of other mobile services, including mobile Internet, email, video calls, and mobile TV, has hampered their uptake thus far but recent operator focus on bundled packages which include generous mobile data caps has led to a turnaround: the volume of data transferred over mobile networks quadrupled in 2007 and doubled again in both 2008 and 2009. On average each of the 2.5 million mobile broadband subscribers transfers about 1.5GB of data per month, compared to about 8GB for fixed-line subscribers. This gap is set to close rapidly during the next two years.  

Germany
The volume of mobile data traffic has grown sharply in line with the fast-growing base of 3G subscribers, which is expected to reach some 27 million by the end of 2010. Key factors of this growth have been the expanded network coverage (reaching 90% of the population by early 2010), and the steadily improving speeds available. In addition, the reduced rates for mobile data services and the introduction of transparent tariff models for data use have played an important part in encouraging data use among subscribers. Competition among MNOs to provide affordable flat-rate tariffs has brought the price per MB down to €0.10 by early 2010, compared to €0.40 in 2007.  

Sweden
Mobile data use is set to grow rapidly in 2010 and 2011 in response to MNO investments in upgraded networks using HSPA and LTE technologies. Although much of this infrastructure upgrade was undertaken before consumer need was identified, the commercial launch of LTE has been strengthened by the adoption of business models which encourage consumers to make use of services available. These incorporate popular services such as flat-rate music downloads and low-price mobile broadband offers. As a result, the number of subscribers using mobile data services reached 6.5 million by early 2010, representing some 60% of all mobile subscribers. By the end of 2010 the average mobile data user will download about 2.5GB per month, and mobile data revenue may generate some SEK 3.2 billion for the year.  

Data in this report is the latest available at the time of preparation and may not be for the current year.

1. Overview of European Mobile Data Market
1.1 Market overview
1.1.1 Moving to IP
1.2 Revenue forecasts
1.3 ARPU
1.4 Mobile Messaging
1.4.1 Short Message Service (SMS)
1.4.2 Multimedia Messaging Services (MMS)
1.5 Mobile data services
1.5.1 General Packet Radio Service (GPRS)
1.5.2 Enhanced Data for GSM evolution (EDGE)
1.5.3 High-Speed Circuit Switched Data (HSCSD)
1.5.4 High-Speed Packet Access (HSPA)
1.5.5 High-Speed Uplink Packet Access (HSUPA)
1.5.6 Long-term evolution (LTE)
1.5.7 Mobile WiMAX
1.5.8 Push-to-Talk (PTT)
1.5.9 Mobile TV
1.6 Mobile content and applications
1.6.1 i-mode in Europe
1.6.2 BlackBerry
1.6.3 OpenHand
1.6.4 Mobile commerce
1.6.5 Mobile payments
1.6.6 Mobile entertainment
1.6.7 Mobile advertising
1.6.8 Mobile gaming
1.6.9 Mobile music
1.6.10 Location-based services
1.6.11 Near Field Communications (NFC)
2. Albania
2.1 Market overview
2.2 Mobile messaging
2.2.1 Short Message Service (SMS)
2.2.2 Multimedia Messaging Service (MMS)
2.3 Mobile data services
2.3.1 General Packet Radio Service (GPRS)
2.3.2 BlackBerry
2.3.3 Enhanced Data for GSM Evolution (EDGE)
2.3.4 Mobile TV
2.4 Mobile content and applications
3. Austria
3.1 Market overview
3.2 Mobile messaging
3.2.1 Short Message Service (SMS)
3.2.2 Multimedia Messaging Service (MMS)
3.3 Mobile data services
3.3.1 General Packet Radio Service (GPRS)
3.3.2 Push-to-Talk (PTT)
3.3.3 Enhanced data for GSM Evolution (EDGE)
3.3.4 High-Speed Downlink Packet Access (HSDPA)
3.3.5 High-Speed Circuit-Switched Data (HSCSD)
3.3.6 High-Speed Uplink Packet Access (HSUPA)
3.3.7 LTE
3.3.8 Mobile TV
3.3.9 BlackBerry
3.3.10 Femtocells
3.4 Mobile content and applications
3.4.1 M-commerce
3.4.2 Mobile VoIP
4. Belarus
4.1 Market overview
4.2 Mobile messaging
4.2.1 Short Message Service (SMS)
4.3 Mobile data services
4.3.1 GPRS, WAP and MMS
4.3.2 Enhanced Data for GSM Evolution (EDGE)
4.3.3 Mobile broadband
4.4 Mobile content and applications
5. Belgium
5.1 Market overview
5.2 Mobile messaging
5.2.1 Short Message Service (SMS)
5.2.2 SMS over fixed networks
5.2.3 Multimedia Messaging Service (MMS)
5.3 Mobile data services
5.3.1 General Packet Radio Service (GPRS)
5.3.2 Enhanced Data for GSM Evolution (EDGE)
5.3.3 High-Speed Downlink Packet Access (HSDPA)
5.3.4 High-Speed Uplink Packet Access (HSUPA)
5.3.5 i-mode
5.3.6 BlackBerry
5.3.7 Mobile TV
5.4 Mobile applications
5.4.1 Location-based services
6. Bosnia-Herzegovina
6.1 Market overview
6.2 Mobile messaging
6.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
6.3 Mobile data services
6.3.1 General Packet Radio Service (GPRS)
6.3.2 Enhanced Data for GSM Evolution (EDGE)
6.4 Mobile content and applications
7. Bulgaria
7.1 Market overview
7.2 Mobile messaging
7.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
7.3 Mobile data services
7.3.1 Enhanced Data for GSM Evolution (EDGE)
7.3.2 i-mode
7.3.3 BlackBerry
7.3.4 Mobile TV
7.4 Mobile content and applications
7.4.1 Overview
7.4.2 M-commerce (micropayments)
7.4.3 Gaming
8. Croatia
8.1 Market overview
8.1.1 Mobile Tax
8.2 Mobile messaging
8.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
8.3 Mobile data services
8.3.1 General Packet Radio Service (GPRS)
8.3.2 Enhanced Data for GSM Evolution (EDGE)
8.3.3 BlackBerry
8.3.4 Mobile Broadband
8.3.5 Mobile TV
8.4 Mobile content and applications
8.4.1 M-commerce
9. Cyprus
9.1 Market overview
9.2 Mobile messaging
9.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
9.3 Mobile data services
9.3.1 General Packet Radio Service (GPRS)
9.3.2 Push-to-Talk (PTT)
9.3.3 Blackberry
9.3.4 Mobile TV
9.3.5 Mobile broadband
9.4 Mobile content and applications
9.4.1 Portals
10. Czech Republic
10.1 Market overview
10.2 Mobile messaging
10.2.1 Short Message Service (SMS)
10.3 Mobile data services
10.3.1 General Packet Radio Service (GPRS)
10.3.2 Push-to-Talk (PTT)
10.3.3 Enhanced Data for GSM Evolution (EDGE)
10.3.4 BlackBerry
10.3.5 Mobile broadband
10.3.6 Mobile TV
10.4 Mobile content and applications
10.4.1 WAP usage
10.4.2 Location-based services
10.4.3 Mobile advertising
11. Denmark
11.1 Market overview
11.2 Mobile messaging
11.2.1 Short Message Service (SMS)
11.2.2 Data roaming
11.2.3 Multimedia Messaging Service (MMS)
11.3 Mobile data services
11.3.1 Data roaming
11.3.2 General Packet Radio Service (GPRS)
11.3.3 High-Speed Downlink Packet Access (HSDPA)
11.3.4 Unlicensed Mobile Access (UMA)
11.3.5 BlackBerry
11.3.6 Mobile TV
11.3.7 TETRA (TErrestrial Trunked RAdio)
11.3.8 Femtocells
11.4 Mobile broadband
12. Estonia
12.1 Market overview
12.2 Mobile messaging
12.2.1 Short Message Service (SMS)
12.2.2 Multimedia Messaging Service (MMS)
12.3 Mobile data services
12.3.1 General Packet Radio Service (GPRS)
12.3.2 Enhanced Data rates for GSM Evolution (EDGE)
12.3.3 Mobile TV
12.4 Mobile content and applications
12.4.1 Location-based services
12.4.2 M-commerce
13. Finland
13.1 Market overview
13.2 Mobile messaging
13.2.1 Short Message Service (SMS)
13.2.2 Multimedia Messaging Service (MMS)
13.3 Mobile data services
13.3.1 General Packet Radio Service (GPRS)
13.3.2 High-Speed Packet Access (HSPA)
13.3.3 High-Speed Uplink Packet Access (HSUPA)
13.3.4 Enhanced Data for GSM Evolution (EDGE)
13.3.5 Orthogonal Frequency Division Multiplex Access (OFDMA)
13.3.6 Unlicensed Mobile Access (UMA)
13.4 Mobile content and applications
13.4.1 Location based services
13.4.2 Mobile TV
13.4.3 Mobile broadband
14. France
14.1 Market overview
14.2 Mobile messaging
14.2.1 Short Message Service (SMS)
14.2.2 Multimedia Messaging Service (MMS)
14.3 Mobile data services
14.3.1 General Packet Radio Services (GPRS)
14.3.2 High-Speed Packet Access (HSPA)
14.3.3 High-Speed Uplink Packet Access (HSUPA)
14.3.4 Long-term evolution (LTE)
14.3.5 iPhone
14.3.6 Android
14.3.7 BlackBerry
14.3.8 Enhanced Data for GSM Evolution (EDGE)
14.3.9 i-mode
14.3.10 Vodafone live!
14.3.11 Application stores
14.3.12 Femtocells
14.3.13 Mobile TV
14.4 Mobile content and applications
14.4.1 Location based services
14.4.2 PC convergence
14.4.3 Near Field Communication (NFC)
14.4.4 Mobile satellite services
15. Germany
15.1 Market overview
15.2 Mobile messaging
15.2.1 Short Message Service (SMS)
15.2.2 Multimedia Messaging Services (MMS)
15.3 Mobile data services
15.3.1 General Packet Radio Services (GPRS)
15.3.2 Enhanced Data for GSM Evolution (EDGE)
15.3.3 High-Speed Downlink Packet Access (HSDPA)
15.3.4 High-Speed Uplink Packet Access (HSUPA)
15.3.5 Long-term evolution (LTE)
15.3.6 Video over mobile
15.3.7 i-mode
15.3.8 iPhones
15.3.9 Android
15.3.10 BlackBerry
15.3.11 Vodafone live!
15.3.12 Femtocells
15.3.13 Mobile VoIP
15.3.14 Mobile TV
15.3.15 TETRA (TErrestrial Trunked RAdio)
15.4 Mobile content and applications
15.4.1 Mobile Banking
16. Greece
16.1 Market overview
16.2 Mobile messaging
16.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
16.3 Mobile data services
16.3.1 Wireless Application Protocol (WAP)
16.3.2 Mobile TV
16.3.3 i-mode
16.3.4 Mobile broadband
16.3.5 BlackBerry
16.4 Mobile content and applications
17. Hungary
17.1 Market overview
17.2 Mobile messaging
17.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
17.3 Mobile data services
17.3.1 General Packet Rad
17.4.2 Vodafone Hungary
17.4.3 Pannon GSM
17.4.4 M-commerce (micropayments)
17.5 Mobile marketing
17.5.1 QR code readers
17.5.2 Vodafone live!
18. Iceland
18.1 Market overview
18.2 Mobile messaging
18.2.1 Short Messaging Service (SMS)
18.2.2 Multimedia Messaging Service (MMS)
18.3 Mobile data services
18.3.1 General Packet Radio Service (GPRS)
18.3.2 BlackBerry
18.3.3 High-Speed Downlink Packet Access (HSDPA)
18.3.4 Mobile TV
19. Ireland
19.1 Market overview
19.2 Mobile messaging
19.2.1 Short Message Service (SMS)
19.2.2 Multimedia Messaging Service (MMS)
19.3 Mobile data services
19.3.1 General Packet Radio Service (GPRS)
19.3.2 High-Speed Circuit-Switched Data (HSCSD)
19.3.3 Enhanced Data for GSM Evolution (EDGE)
19.3.4 High-Speed Packet Access (HSPA)
19.3.5 i-mode
19.3.6 iPhone
19.3.7 BlackBerry
19.4 Mobile applications
19.4.1 Overview
19.4.2 Mobile TV
20. Italy
20.1 Market overview
20.2 Mobile messaging
20.2.1 Short Messaging Service (SMS)
20.2.2 Multimedia Messaging Services (MMS)
20.3 Mobile data
20.3.1 General Packet Radio Service (GPRS)
20.3.2 High-Speed Packet Access (HSPA)
20.3.3 BlackBerry
20.3.4 i-mode
20.3.5 Femtocells
20.3.6 Vodafone live!
20.3.7 iPhone
20.3.8 Mobile TV
20.3.9 WiBro
20.3.10 Long-term evolution (LTE)
20.3.11 Mobile banking / ticketing
20.3.12 Mobile broadband
20.4 Mobile content and applications
20.4.1 Location-based services
21. Kosovo
21.1 Market overview
21.2 Mobile messaging
21.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
21.3 Mobile data services
21.3.1 General Packet Radio Service (GPRS)
22. Latvia
22.1 Market overview
22.2 Mobile messaging
22.2.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
22.3 Mobile data services
22.3.1 Enhanced Data Rates for GSM Evolution (EDGE)
22.3.2 Broadband wireless data service (1x EV-DO)
22.3.3 Mobile TV
22.3.4 BlackBerry
22.3.5 Mobile broadband
22.4 Mobile content and applications
23. Lithuania
23.1 Market overview
23.2 Mobile messaging
23.2.1 Short Message Service (SMS)
23.2.2 Multimedia Messaging Service (MMS)
23.3 Mobile data services
23.3.1 General Packet Radio Services (GPRS)
23.3.2 Enhanced Data for GSM Evolution (EDGE)
23.3.3 Mobile TV
23.3.4 BlackBerry
23.3.5 Mobile broadband
23.4 Mobile content and applications
24. Luxembourg
24.1 Market overview
24.2 Mobile messaging
24.2.1 Short Message Service (SMS)
24.2.2 Multimedia Messaging Service
24.3 Mobile data services
24.3.1 BlackBerry
24.3.2 Mobile TV
25. Macedonia
25.1 Market overview
25.2 Mobile data services
25.2.1 Enhanced Data for GSM Evolution (EDGE)
25.2.2 BlackBerry
25.2.3 Mobile broadband
25.3 Mobile content and applications
26. Malta
26.1 Market overview
26.2 Mobile messaging
26.2.1 Short Message Service (SMS)
26.2.2 Multimedia Messaging Service (MMS)
26.3 Mobile data services
26.3.1 General Packet Radio Service (GPRS)
26.3.2 Enhanced Data for GSM evolution (EDGE)
26.3.3 High-Speed Downlink Packet Access (HSDPA)
26.3.4 Mobile TV
26.3.5 Mobile broadband
27. Moldova
27.1 Market overview
27.2 Mobile messaging
27.3 Mobile data services
27.3.1 Enhanced Data for GSM Evolution (EDGE)
27.3.2 Mobile TV
27.4 Mobile content and applications
28. Montenegro
28.1 Market overview
28.2 Mobile messaging
28.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
28.3 Mobile data services
28.3.1 General Packet Radio Service (GPRS)
28.3.2 Enhanced Data for GSM Evolution (EDGE)
28.3.3 Mobile broadband
28.4 Mobile content and applications
29. Netherlands
29.1 Market overview
29.2 Mobile messaging
29.2.1 Short Message Service (SMS)
29.2.2 Multimedia Messaging Services (MMS)
29.3 Mobile data services
29.3.1 General Packet Radio Services (GPRS)
29.3.2 Push-to-Talk (PTT)
29.3.3 BlackBerry
29.3.4 i-mode
29.3.5 iPhone
29.3.6 Location-based services (LBS)
29.3.7 Mobile TV
30. Norway
30.1 Market overview
30.2 Mobile messaging
30.2.1 Short Message Service (SMS)
30.2.2 Multimedia Messaging Service (MMS)
30.3 Mobile data services
30.3.1 General Packet Radio Service (GPRS)
30.3.2 High-Speed Packet Access (HSPA)
30.3.3 Enhanced data for GSM evolution (EDGE)
30.3.4 Long-term evolution (LTE)
30.3.5 Mobile TV
30.3.6 TETRA (TErrestrial Trunked RAdio)
30.3.7 Mobile broadband (access)
30.4 Mobile content and applications
30.4.1 Location-based services
30.4.2 M-commerce
31. Poland
31.1 Market overview
31.2 Mobile data services
31.2.1 General Packet Radio Service (GPRS)
31.2.2 Enhanced Data for GSM Evolution (EDGE)
31.2.3 BlackBerry
31.2.4 Mobile TV
31.2.5 Fixed Mobile Convergence (FMC)
31.3 Mobile content and applications
31.3.1 Overview
31.3.2 Mobile music
31.3.3 Off-deck content
31.3.4 M-commerce (micropayments)
32. Portugal
32.1 Market overview
32.2 Mobile messaging
32.2.1 Short Message Service (SMS)
32.2.2 Multimedia Messaging Service (MMS)
32.3 Mobile data services
32.3.1 General Packet Radio Service (GPRS)
32.3.2 Push-to-Talk (PTT)
32.3.3 High-Speed Packet Access (HSPA)
32.3.4 High-Speed Uplink Packet Access (HSUPA)
32.3.5 BlackBerry
32.3.6 Mobile TV
32.3.7 TETRA (TErrestrial Trunked RAdio)
32.4 Mobile content and applications
32.4.1 Location-based services
32.4.2 Other developments
33. Romania
33.1 Market overview
33.2 Mobile messaging
33.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
33.3 Mobile data services
33.3.1 General Packet Radio Service (GPRS)
33.3.2 Enhanced Data for GSM Evolution (EDGE)
33.3.3 i-mode
33.3.4 Mobile TV
33.3.5 BlackBerry
33.3.6 Mobile broadband
33.4 Mobile content and applications
33.4.1 Content market overview
33.4.2 Mobile banking
33.4.3 Orange World
34. Russia
34.1 Market overview
34.2 Mobile messaging
34.2.1 SMS/MMS
34.3 Mobile data services
34.3.1 General Packet Radio Service (GPRS)
34.3.2 Enhanced Data for GSM Evolution (EDGE)
34.3.3 i-mode
34.3.4 BlackBerry
34.3.5 Mobile TV
34.3.6 Mobile broadband
34.4 Mobile content and applications
34.4.1 Overview
34.4.2 Business market services
34.4.3 M-commerce
35. Serbia
35.1 Market overview
35.2 Mobile messaging
35.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
35.3 Mobile data services
35.3.1 General Packet Radio Service (GPRS)
35.3.2 Enhanced Data for GSM Evolution (EDGE)
35.3.3 BlackBerry
35.3.4 Mobile broadband
35.4 Mobile content and applications
36. Slovakia
36.1 Market overview
36.2 Mobile data services
36.2.1 Enhanced Data for GSM Evolution (EDGE)
36.2.2 BlackBerry
36.2.3 Mobile TV
36.2.4 Mobile broadband
36.3 Mobile content and applications
36.3.1 T-Mobile
36.3.2 Orange World portal
37. Slovenia
37.1 Market overview
37.2 Mobile messaging
37.2.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
37.3 Mobile data services
37.3.1 Push-to-Talk (PTT)
37.3.2 General Packet Radio Service (GPRS) / Enhanced Data Rates for GSM Evolution (EDGE)
37.3.3 BlackBerry
37.3.4 Mobile TV
37.3.5 Mobile broadband
37.4 Mobile content and applications
38. Spain
38.1 Market overview
38.2 Mobile messaging
38.2.1 Short Message Service (SMS)
38.2.2 Multimedia Messaging Service (MMS)
38.3 Mobile data services
38.3.1 General Packet Radio Service (GPRS)
38.3.2 Enhanced data for GSM Evolution (EDGE)
38.3.3 Push-to-Talk (PTT)
38.3.4 Long-term evolution (LTE)
38.3.5 BlackBerry
39.2.2 Premium SMS (PSMS)
39.2.3 Multimedia Messaging Service (MMS)
39.3 Mobile data services
39.3.1 General Packet Radio Service (GPRS)
39.3.2 High-Speed Packet Access (HSPA)
39.3.3 High-Speed Circuit-Switched Data (HSCSD)
39.3.4 Enhanced Data for GSM evolution (EDGE)
39.3.5 BlackBerry
39.3.6 iPhone
39.3.7 Push-to-Talk (PTT)
39.3.8 Long-term evolution (LTE)
39.3.9 Mobile TV
39.4 Mobile content and applications
39.4.1 Location-based services
39.4.2 Mobile music
39.4.3 Other developments
40. Switzerland
40.1 Market overview
40.2 Mobile messaging
40.2.1 Short Message Service (SMS)
40.2.2 Multimedia Messaging Service (MMS)
40.3 Mobile data services
40.3.1 General Packet Radio Service (GPRS)
40.3.2 High-Speed Packet Access (HSPA)
40.3.3 High-Speed Circuit Switched Data (HSCSD)
40.3.4 Enhanced Data for GSM Evolution (EDGE)
40.3.5 Long-term evolution (LTE)
40.3.6 BlackBerry
40.3.7 iPhone
40.3.8 Mobile TV
40.4 Mobile applications
40.4.1 Location-based services
40.4.2 Mobile ticketing
41. Ukraine
41.1 Market overview
41.2 Mobile messaging
41.2.1 Short Messaging Service (SMS) / Multimedia Messaging Service (MMS)
41.3 Mobile data services
41.3.1 Push-to-Talk (PTT)
41.3.2 Enhanced Data for GSM Evolution (EDGE)
41.3.3 Unlicensed Mobile Access (UMA)
41.3.4 BlackBerry
41.3.5 Mobile TV
41.3.6 Mobile broadband
41.4 Mobile content and applications
42. United Kingdom
42.1 Market overview
42.2 Mobile messaging
42.2.1 Short Message Service (SMS)
42.2.2 Multimedia Messaging Service (MMS)
42.3 Mobile data services
42.3.1 Operator services - 3G
42.3.2 Consumer use of multimedia services
42.3.3 General Packet Radio Services (GPRS)
42.3.4 Enhanced Data for GSM evolution (EDGE)
42.3.5 High-Speed Circuit Switched Data (HSCSD)
42.3.6 High-Speed Downlink Packet Access (HSDPA)
42.3.7 LTE
42.3.8 i-mode
42.3.9 BlackBerry
42.3.10 iPhone
42.3.11 Android
42.3.12 Palm
42.3.13 Bundled mobile - notebook deals
42.3.14 Mobile TV
42.3.15 TETRA (TErrestrial Trunked RAdio)
Table 1 - Data revenue as % of total mobile revenues in select European countries - 2006 - 2007; 2009
Table 2 - Mobile operator revenue by source in Europe - 2007 - 2010
Table 3 - Average ARPU (€) by country in select European countries - 2006 - 2007; 2009
Table 4 - Voice ARPU, non-voice ARPU, total mobile ARPU - Western Europe - 2006; 2012
Table 5 - Mobile SMS messaging revenue and forecasts - 2004; 2006; 2008; 2010
Table 6 - European mobile gaming market value - 2005 - 2007; 2009, 2012
Table 7 - Mobile data services revenue as % of total - 1999 - 2009
Table 8 - SMS messages sent in Austria - 2004 - 2009
Table 9 - mobilkom Austria SMS sent - 2004 - 2009
Table 10 - mobilkom austria: data as proportion of revenue - 2004 - 2009
Table 11 - MMS messages sent in Austria - 2005 - 2009
Table 12 - Mobile data services revenue as % of total in Austria - 1999 - 2009
Table 13 - Total mobile broadband subscribers and penetration rate - 2006 - 2010
Table 14 - Proximus SMS messages (CBU) - 2007 - 2008
Table 15 - Premium SMS market overview in Belgium
Table 16 - GPRS subscribers per operator in Bosnia-Herzegovina - 2006 - 2008
Table 17 - Total mobile broadband subscribers - 2007 - 2009
Table 18 - Total mobile broadband subscribers and penetration rate - 2004 - 2008
Table 19 - Data sent by GPRS, EDGE and UMTS by operator - 2006 - 2008
Table 20 - Total SMS sent in Denmark - 2003 - 2009
Table 21 - Service provider proportion of SMS messages sent in Denmark - 2005 - 2009
Table 22 - Total MMS sent in Denmark - 2003 - 2008
Table 23 - Service provider proportion of MMS messages sent in Denmark - 2006 - 2009
Table 24 - GPRS subscribers in Denmark - 2002 - 2009
Table 25 - TETRA subscribers by operator in Denmark - 2006 - 2007
Table 26 - Mobile broadband (data and voice) subscribers by operator - 2008 - 2009
Table 27 - Mobile broadband subscribers by type - 2007 - 2009
Table 28 - SMS messages sent per operator in Estonia - 2004 - 2007
Table 29 - MMS messages sent per operator in Estonia - 2004 - 2007
Table 30 - GPRS users per operator in Estonia - 2004 - 2007
Table 31 - Mobile data sent in terabytes - 2006 - 2010
Table 32 - SMS messages sent and annual change in Finland - 1999 - 2009
Table 33 - MMS messages sent and annual change in Finland - 2003 - 2009
Table 34 - Mobile broadband subscribers - 2007 - 2010
Table 35 - Data market revenue France - 2002 - 2008
Table 36 - Mobile services revenues by sector - 2005 - 2008
Table 37 - Orange data revenue as % of total - 2005 - 2009
Table 38 - SMS traffic volume (national) in France - 2004 - 2009
Table 39 - SMS user market annual change in France - 2002 - 2009
Table 40 - Value added services revenue and volume (mobile networks) in France - 2003 - 2008
Table 41 - Mobile multimedia users and annual change (metropolitan) in France - 2004 - 2009
Table 42 - MMS messages sent in France - 2005 - 2008
Table 43 - Annual SMS/MMS volume in France - 2000 - 2009
Table 44 - Orange mobile broadband subscribers - 2004 - 2009
Table 45 - Orange mobile subscribers (France) - 2005 - 2009
Table 46 - SFR mobile data revenue (non-messaging) - 2007 - 2008
Table 47 - SFR subscribers - 2006 - 2008
Table 48 - Mobile TV subscribers - 2008 - 2015
Table 49 - UMTS subscribers - 2007 - 2010
Table 50 - SMS annual message traffic in Germany - 1998 - 2010
Table 51 - Annual MMS traffic in Germany - 2002 - 2009
Table 52 - Gigabytes of mobile data sent in Germany - 2005 - 2009
Table 53 - Annual mobile data value in Germany - 2004 - 2009
Table 54 - Broadband capable handset market in Germany - 2006; 2010; 2015
Table 55 - E-Plus i-mode subscribers (historic) - 2002 - 2005
Table 56 - Vodafone i-mode subscribers (historic) - 2005 - 2006
Table 57 - Vodafone live! customers (historic) - 2002 - 2007
Table 58 - Mobile broadband subscribers - 2004 - 2008
Table 59 - GPRS coverage per operator in Hungary - May 2009
Table 60 - Mobile broadband subscribers and penetration rate - 2005 - 2009
Table 61 - Mobile Internet subscribers per operator - 2009
Table 62 - Total mobile Internet data transferred per operator - 2008 - 2009
Table 63 - Average mobile Internet data transferred per operator - 2008 - 2009
Table 64 - Mobile data subscription traffic by operator - 2008
Table 65 - Total SMS traffic by operator in Iceland - 2000 - 2008
Table 66 - Total MMS sent messages in Iceland - 2006 - 2008
Table 67 - Mobile data traffic by type and operator in Iceland - 2008
Table 68 - Mobile data as proportion of total revenue in Ireland - 2006 - 2009
Table 69 - SMS messages sent in Ireland - 2000 - 2010
Table 70 - MMS messages sent in Ireland - 2005 - 2010
Table 71 - Mobile broadband subscribers in Ireland - 2007 - 2009
Table 72 - HSPA penetration rate in Ireland - 2007 - 2009
Table 73 - Vodafone live! subscribers in Italy - 2002 - 2007
Table 74 - Mobile broadband subscribers - 2005 - 2008
Table 75 - Total SMS and MMS messages sent in Lithuania - 2004 - 2008
Table 76 - GPRS, EDGE & UMTS subscribers in Lithuania - 2004 - 2008
Table 77 - Mobile broadband subscribers - 2006 - 2008
Table 78 - SMS messages in Luxembourg - 2004 - 2008
Table 79 - SMS messages in Malta - 2005 - 2008
Table 80 - MMS messages in Malta - 2006 - 2008
Table 81 - Total SMS & MMS messages sent in Moldova - 2002 - 2008
Table 82 - SMS messages sent in Montenegro - 2001 - 2008
Table 83 - SMS messages sent per operator in Montenegro - 2008
Table 84 - KPN Mobile non-voice proportion of ARPU - 2004 - 2009
Table 85 - Premium SMS market feature overview by operator in the Netherlands - 2009
Table 86 - KPN’s i-mode subscribers (historic) - 2002 - 2005
Table 87 - Mobile data traffic - 2008 - 2009
Table 88 - Annual SMS sent in Norway - 1999 - 2009
Table 89 - MMS messages sent and annual change in Norway - 2004 - 2009
Table 90 - Operator share of mobile broadband subscribers - 2007 - 2008
Table 91 - Mobile broadband subscribers - 2005 - 2010
Table 92 - Mobile broadband revenue - 2006 - 2010
Table 93 - Mobile broadband traffic - 2006 - 2008
Table 94 - Value of mobile data and content services - 2005 - 2009
Table 95 - Mobile Internet sessions and traffic - 2007 - 2009
Table 96 - SMSs sent annually and annual change in Portugal - 2004 - 2009
Table 97 - MMS sessions in Portugal - 2007 - 2009
Table 98 - SMS messages sent in Romania - 2005 - 2008
Table 99 - Mobile broadband subscribers - 2006 - 2010
Table 100 - Mobile VAS as proportion of total mobile revenue in Russia - 2002 - 2008
Table 101 - Breakdown of mobile VAS revenue by service in Russia - 2007 - 2009
Table 102 - Breakdown of mobile VAS revenue by operator in Russia - 2007 - 2009
Table 103 - Messaging revenue per operator in Russia - 2008 - 2009
Table 104 - Mobile broadband subscribers and penetration rate - 2006 - 2008
Table 105 - Mobile data revenue per operator - 2008 - 2009
Table 106 - Mobile content revenue per operator in Russia - 2008 - 2009
Table 107 - Total SMS & MMS messages sent in Serbia - 2003 - 2008
Table 108 - SMS messages sent per operator in Serbia - 2004 - 2008
Table 109 - Mobile broadband subscribers and penetration rate - 2007 - 2008
Table 110 - Mobile broadband subscribers and penetration rate - 2006 - 2008
Table 111 - Proportion of total SMS sent per service provider in Slovenia - 2006 - 2009
Table 112 - Proportion of total MMS sent per service provider in Slovenia - 2006 - 2009
Table 113 - Mobile broadband subscribers and penetration rate - 2004 - 2009
Table 114 - Mobile data revenue in Spain - 2007 - 2008
Table 115 - Mobile datacards by UMTS and HSDPA in Spain - 2006 - 2009
Table 116 - SMS revenue and messages sent in Spain - 2006 - 2009
Table 117 - Premium SMS revenue and messages sent in Spain - 2005 - 2009
Table 118 - MMS revenue and messages sent in Spain - 2004 - 2009
Table 119 - Mobile TV subscribers by operator - 2008
Table 120 - Mobile data services and traffic in Sweden - 2002 - 2010
Table 121 - Mobile data revenue in Sweden - 2002 - 2010
Table 122 - Annual and monthly SMS volumes in Sweden - 1999 - 2010
Table 123 - MMS messages sent, annual change and revenue in Sweden - 2003 - 2010
Table 124 - Mobile broadband subscribers - 2006 - 2010
Table 125 - Mobile investment, UMTS and total - 1998 - 2008
Table 126 - Swisscom Mobile sent SMS and MMS - 2007 - 2009
Table 127 - SMS, PSMS traffic and annual change in Switzerland - 2002 - 2009
Table 128 - MMS, premium MMS traffic and annual change in Switzerland - 2003 - 2009
Table 129 - Mobile broadband subscribers - 2007 - 2008
Table 130 - Top 10 mobile content providers in Ukraine - January - March 2007
Table 131 - Average ARPU per data service - 2009
Table 132 - Total and average text messages sent in the UK - 1999 - 2008
Table 133 - Average SMS and MMS sent per month in the UK - 2003 - 2008
Table 134 - SMS and MMS revenue by operator in the UK - 2006 - 2008
Table 135 - SMS and MMS volumes by operator in the UK - 2006 - 2009
Table 136 - 3UK and Ireland subscribers by sector and annual change - 2008
Table 137 - 3UK and Ireland revenue and annual change - 2008
Table 138 - Vodafone 3G subscribers - 2005 - 2009
Table 139 - Average ARPU per data service (£) in the UK - 2009
Table 140 - Vodafone live! subscribers - 2005 - 2007*
Exhibit 1 - An overview of General Packet Radio Service (GPRS)
Exhibit 2 - EDGE network operators in select European countries - 2010
Exhibit 3 - Sample European HSCSD networks - 2010
Exhibit 4 - HSPA+ network operators in select European countries - 2010
Exhibit 5 - UMTS 900 network operators (3G) in Europe - 2010
Exhibit 6 - HSPA network operators - 2010
Exhibit 7 - HSUPA network operators - 2010
Exhibit 8 - LTE network commitments - 2010
Exhibit 9 - Push-to-Talk defined
Exhibit 10 - PTT by operator in select European countries
Exhibit 11 - i-mode networks in select European markets - 2010
Exhibit 12 - BlackBerry services defined
Exhibit 13 - Examples of BlackBerry availability in Europe - 2010
Exhibit 14 - Femtocells defined
Exhibit 15 - Premium SMS market overview in Denmark - 2010
Exhibit 16 - SMS and MMS roaming charges - 2009
Exhibit 17 - SMS and MMS roaming charges - 2009
Exhibit 18 - Premium SMS market overview in Finland - 2005
Exhibit 19 - Premium SMS market overview in France - 2010
Exhibit 20 - Operators GPRS and GPRS/WiFi launch dates in France
Exhibit 21 - Selected MMS launches by operator in Germany
Exhibit 22 - Premium SMS market overview in Norway

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