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2008 European - Convergence and Broadcasting Market

This report covers developments in Europe’s markets for convergent services and broadcasting.

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.


EXECUTIVE SUMMARY

This report covers developments in Europe’s markets for convergent services and broadcasting. Europe’s media market is on the cusp of massive changes driven by new technological developments in fixed-line broadband, while from 2010 mobile technologies led by LTE will enable a range of media services to be delivered on the mobile platform. Fast Internet access has brought content to the forefront, and content providers are in a position to move into the telecom arena. Quad play models based on fibre, DSL, cable and HSPA/LTE networks will deliver a growing number of services.

Operators are fast upgrading their communications networks to IP packet-switched technology, providing convergence and enabling voice, video and data applications to be delivered over the same physical network. Consumers are in the meantime exploiting the possibilities inherent in Digital and Personal Video Recorders, VoD and user-generated content to transform the way content is delivered and managed.

The availability of convergence offerings in Eastern Europe is expanding but has largely depended on the maturity of broadband markets, with many still in the nascent stages of development in terms of subscriber numbers. Yet the continuing deployment of ADSL2+ and FTTx infrastructure is laying the foundation for future convergence offerings. Technological developments coupled with competition are shaping digital media. TV broadcasters, the traditional distributors of media content, are competing with and at the same time turning to Internet delivery platforms. While new players have entered traditional media markets, new markets based on digital media products have emerged and are growing on the back of the region’s high broadband penetration.

The transition to Digital Terrestrial TV continues to take place, with countries such as Sweden having already switched off analogue signals. Regulators are assigning digital dividend spectrum released from this process to improve mobile broadband across the region, so accelerating the possibilities for convergent services in rural areas.

The countries covered in this report include: Albania, Austria, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Macedonia (FYROM), Malta, Moldova, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Ukraine and United Kingdom.

Data in this report is the latest available at the time of preparation and may not be for the current year.

The following notes provide some background to our scenario forecasting methodology:

  • This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
  • The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
  • All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.

1. ALBANIA
1.1 Broadcasting market overview
2. AUSTRIA
2.1 Convergence
2.1.1 Key general trends
2.1.2 Triple play models
2.1.3 Regulatory issues
3. BELARUS
3.1 Broadcasting market overview
4. BELGIUM
4.1 Convergence
4.1.1 Key general trends
4.1.2 Triple play models
4.1.3 Regulatory issues
5. BOSNIA-HERZEGOVINA
5.1 Broadcasting market overview
6. BULGARIA
6.1 Convergence
6.1.1 Overview
6.1.2 Triple play
6.1.3 Overview of broadcasting market
7. CROATIA
7.1 Convergence
7.1.1 Triple play models
7.2 Broadcasting market overview
7.2.1 Regulatory issues
8. CYPRUS
8.1 Convergence
8.1.1 Overview of triple play models
8.2 Broadcasting market overview
9. CZECH REPUBLIC
9.1 Convergence
9.1.1 Key general trends
9.1.2 Triple play models
9.2 Broadcasting market overview
9.2.1 Czech Television (CT)
9.2.2 TV Nova
9.2.3 Prima TV
9.2.4 Regulatory developments
9.2.4.1 Broadcasting licences awarded
10. DENMARK
10.1 Convergence
10.1.1 Key general trends
10.1.2 Triple play models
10.1.3 Regulatory issues
10.1.3.1 Overview
10.1.3.2 VoIP
11. ESTONIA
11.1 Convergence
11.1.1 VoIP
11.1.1.1 Elion
11.1.1.2 Skype
11.1.2 Triple play
11.2 Broadcasting market overview
12. FINLAND
12.1 Convergence
12.1.1 Key general trends
12.1.2 Triple play models
13. FRANCE
13.1 Convergence
13.1.1 Key general trends
13.1.2 Triple play models
13.1.2.1 SFR/neuf Cegetel
13.1.2.2 Orange
13.1.2.3 Canal+
13.1.2.4 Other operators
13.1.3 Quadruple play models
13.1.4 Regulator issues
13.1.4.1 VoIP
14. GERMANY
14.1 Convergence
14.1.1 Key general trends
14.1.2 Triple play models
14.1.2.1 Operators
14.1.3 Regulatory issues
14.1.3.1 VoIP
14.1.3.2 Fragmented legal framework
14.2 Broadcasting market overview
14.2.1 Digital TV
15. GREECE
15.1 Convergence
15.1.1 Overview
15.1.2 Triple play
15.2 Broadcasting market overview
16. HUNGARY
16.1 Convergence
16.1.1 Overview
16.1.2 VoIP
16.1.3 Triple play models
16.2 Broadcasting market overview
17. ICELAND
17.1 Convergence
18. IRELAND
18.1 Convergence
18.1.1 Key general trends
18.1.2 Triple play models
18.1.2.1 Smart Telecom
18.1.2.2 Magnet Networks
18.1.2.3 UPC Ireland
18.1.3 Regulatory issues
18.1.3.1 VoIP
18.1.3.2 Multichannel Multipoint Distribution Systems (MMDS)
18.2 Broadcasting market overview
19. ITALY
19.1 Convergence
19.1.1 Key general trends
19.1.2 Triple play models
19.1.3 Quad play models
19.1.4 Regulatory issues
19.1.4.1 VoIP
20. LATVIA
20.1 Convergence
20.1.1 Overview
20.1.2 Triple play models
21. LITHUANIA
21.1 Convergence
21.2 Broadcasting market overview
22. LUXEMBOURG
22.1 Convergence
23. MACEDONIA (FYROM)
23.1 Convergence
23.2 Broadcasting market overview
24. MALTA
24.1 Convergence
24.1.1 Triple play models
24.2 Broadcasting market overview
25. MOLDOVA
25.1 Convergence
25.2 Broadcasting market overview
26. MONTENEGRO
26.1 Broadcasting market overview
27. NETHERLANDS
27.1 Convergence
27.1.1 Key general trends
27.1.2 Triple play models
27.1.3 Regulatory issues
27.1.3.1 VoIP
27.1.3.2 Cable tariffs
28. NORWAY
28.1 Convergence
28.1.1 Key general trends
28.1.2 Triple play models
28.1.3 Regulatory issues
28.1.3.1 VoIP
28.1.4 VoIP
29. POLAND
29.1 Convergence
29.1.1 Overview
29.1.2 Triple play
29.2 Broadcasting market overview
29.2.1.1 TP Emitel
29.2.1.2 TVP
29.2.1.3 Telewizja Polsat
29.2.1.4 TVN
30. PORTUGAL
30.1 Convergence
30.1.1 Overview
30.1.2 Key general trends
30.1.3 Triple play models
31. ROMANIA
31.1 Convergence
31.1.1 Triple play
31.2 Broadcasting market overview
31.2.1 Romanian Television Company (TVR)
31.2.2 Commercial broadcasters
32. RUSSIA
32.1 Convergence
32.1.1 Overview
32.1.2 Triple play
32.1.3 VoIP
32.1.4 Digital content
32.2 Broadcasting market overview
32.2.1 Free-to-Air (FTA) TV
32.2.1.1 Channel One (ORT)
32.2.1.2 Russia TV channel (RTR)
32.2.1.3 NTV
32.2.1.4 Ren TV
32.2.1.5 DTV/CTC
33. SERBIA
33.1 Convergence
33.1.1 Triple play models
33.2 Broadcasting market overview
33.2.1 Serbia
33.2.2 Kosovo
33.2.3 Regulatory issues
34. SLOVAKIA
34.1 Convergence
34.1.1 Triple play models
34.2 Broadcasting market overview
35. SLOVENIA
35.1 Convergence
35.1.1 Overview
35.1.2 Triple play models
35.2 Broadcasting market overview
35.2.1 Regulatory environment
36. SPAIN
36.1 Convergence
36.1.1 Key general trends
36.1.2 Triple play models
36.1.3 Regulatory issues
36.1.3.1 VoIP
37. SWEDEN
37.1 Convergence
37.1.1 Overview
37.1.2 Key general trends
37.1.3 Triple play models
37.1.4 Regulatory issues
37.1.4.1 Digital dividend
38. SWITZERLAND
38.1 Convergence
38.1.1 Key general trends
38.1.2 Triple play models
38.1.3 VoIP
38.1.4 Regulatory issues
39. UKRAINE
39.1 Convergence
39.1.1 Overview
39.1.2 Triple play
39.2 Broadcasting market overview
40. UNITED KINGDOM
40.1 Convergence
40.1.1 Key general trends
40.1.2 Triple play models
40.1.3 Regulatory issues
40.1.3.1 Ofcom
40.1.3.2 Digital Dividend Review (DDR)
40.1.3.3 Releasing dividend spectrum
40.1.3.4 DTTV pay services
40.1.3.5 Digital switchover licensing
41. GLOSSARY OF ABBREVIATIONS
LIST OF TABLES
Table 1 - Population coverage by broadcaster in Belarus - August 2008
Table 2 - TV station audience share in Bosnia-Herzegovina - November 2008
Table 3 - Audience share by broadcaster - prime time in Croatia - 2004 - 2007
Table 4 - Audience share by broadcaster - all day in Croatia - 2004 - 2007
Table 5 - Audience share by broadcaster - prime time in the Czech Republic - 2005 - 2007
Table 6 - Audience share by broadcaster - all day in the Czech Republic - 2005 - 2007
Table 7 - Triple play subscribers in Denmark - 2005 - 2007
Table 8 - Cable TV subscribers by provider in Estonia - 2004 - 2007
Table 9 - Subscribers to bundled services in Germany - July 2007
Table 10 - Statistical overview of Ireland’s broadcasting market - 2006 - 2008
Table 11 - Take-up of broadcasting services, % of total in Ireland - 2002 - 2008
Table 12 - Bundled offers by operator in Italy - 2008
Table 13 - Broadcasting sector revenue & investment in Moldova - 2004 - 2007
Table 14 - Pay TV subscribers by operator in Montenegro - September 2008
Table 15 - Proportion of households with products from a single provider in the Netherlands - 2004 - 2006
Table 16 - Number and type of multiplay bundles in the Netherlands - 2006 - 2007
Table 17 - VoIP revenue in Norway - 2006 - 2007
Table 18 - Telenor VoIP subscribers - 2005 - 2008
Table 19 - Telio VoIP subscribers - 2006 - 2007
Table 20 - Broadband telephony, business and residential sectors in Norway - 2000 - 2007
Table 21 - VoIP market share by provider in Norway - 2006 - 2007
Table 22 - Proportion of households with VoIP in Norway - 2003 - 2007
Table 23 - VoIP traffic in minutes and market share in Norway - 2005 - 2007
Table 24 - Nationwide all-day audience share by broadcaster in Poland - 2003 - 2007
Table 25 - Nationwide primetime audience share by broadcaster in Poland - 2003 - 2007
Table 26 - Subscribers to bundled packages in Portugal - July 2007
Table 27 - Broadcasting operational statistics in Portugal - 2006 - 2008
Table 28 - VoIP subscribers in Romania - 2004 - 2007
Table 29 - Broadcasting subscribers by platform in Romania - 2005 - 2007
Table 30 - Prime time audience share by broadcaster in Romania - 2004 - 2007
Table 31 - All day audience share by broadcaster in Romania - 2004 - 2007
Table 32 - TV households by broadcasting method in Russia - 2007
Table 33 - VoIP connections in Slovakia - 2005 - 2007
Table 34 - Audience share by broadcaster - prime time in Slovakia - 2005 - 2007
Table 35 - Audience share by broadcaster - all day in Slovakia - 2005 - 2007
Table 36 - VoIP market share by operator in Slovenia - 2006 - 2007
Table 37 - Audience share by broadcaster - prime time in Slovenia - 2005 - 2007
Table 38 - Audience share by broadcaster - all day in Slovenia - 2005 - 2007
Table 39 - Broadcasting revenue by platform in Spain - 2003 - 2008
Table 40 - Broadcasting subscribers by platform in Spain - 2003 - 2008
Table 41 - Proportion of Telefónica subscribers taking bundled services - 2005 - 2007
Table 42 - Proportion of cableco subscribers taking bundled services in Spain - 2005 - 2007
Table 43 - Bundled service subscribers, by sector in Spain - 2006
Table 44 - Residential bundled subscribers as proportion of total in Spain (historical) - 2006
Table 45 - Statistical overview of Sweden’s broadcasting market - 2008
Table 46 - VoIP lines in Switzerland - 2004 - 2006
Table 47 - Prime time audience share by broadcaster in Ukraine - 2004 - 2007
Table 48 - All day audience share by broadcaster in Ukraine - 2004 - 2007
Table 49 - Availability of digital services in the UK - 2008
Table 50 - Adoption of digital services in the UK - March 2008
Table 51 - Proportion of bundled services by type in the UK - 2005 - 2008
LIST OF EXHIBITS
Exhibit 1 - Overview of media convergence
Exhibit 2 - Digital dividend frequency availability in Sweden - 2008
Exhibit 3 - Operators’ service bundling offers in the UK - June 2008
Exhibit 4 - Technology developments in bundled services in the UK - 2008

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