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2007 Europe - Telecoms, Mobile and Broadband in Spain and Portugal


Attention: There is an updated edition available for this report.

This report covers Spain and Portugal, representing key and influential telecom markets expected to be high growth areas in 2008. Trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments. Subjects include:

  • Market and industry analyses, trends and developments
  • Facts, figures and statistics
  • Industry and regulatory issues
  • Research, Marketing, Benchmarking
  • Major Players, Revenues, Subscribers, Prepaid
  • VoIP, IPTV, VoD, digital TV and DTTV
  • Converged media


BuddeComm’s Spain and Portugal Annual Publication, ‘2007 Telecoms, Mobile and Broadband in Spain and Portugal’, profiles two significant markets which enjoy Internet and mobile penetration rates above the EU average.

Spain’s large mobile market was slow to develop an Mobile Virtual Network Operator sector, but by the end of 2006 the national regulator and the European Commission overcame operator resistance to allowing competitor access to their networks. By mid-2007 several MVNOs were preparing to launch services. The launch of a 3G service by Xfera has added further competition to a lively market, while providers have invested huge sums in building networks to support HSDPA.

Portugal’s smaller telecom market has proved to be a major growth area. The incumbent, Portugal Telecom, has significant interests in Brazil and sub-Saharan Africa, and domestically is the leading telco in all sectors. The country’s broadband growth is supported by an excellent cable and DSL footprint, while alternative operators such as Vodafone have emerged as key providers of faster ADSL2+ services.

Key Highlights

Portugal’s broadband market showed continued strong growth in 2007. The incumbent dominates the DSL sector while its former subsidiary, PT Multimedia, sold in November 2007, bought up three regional cablecos in the year, further consolidating its market position. Cable data speeds at up to 100Mb/s were trialled in 2007, while ADSL2 at up to 24Mb/s is increasingly common. The government set a goal of 50% household broadband penetration by 2010, which should be easily achieved.
Broadband in Spain remains comparatively slow, with almost half of all subscribers only able to access about 1Mb/s. This has dampened consumer take up triple play services, though Telefónica and alternative providers have invested heavily in network upgrades, and during 2008 ADSL2+ will be extended beyond the major urban areas. By 2010 up to half of all households should get a 50Mb/s service.
IPTV take-up has grown rapidly in Spain, but its real potential will not be realised until 2008 when the country’s broadband infrastructure is further upgraded. Telefónica’s Imagenio service is very popular, while ONO, Jazztel and Orange also provide multiple-channel IPTV.
Regulator pressure opened up the Spanish market to MVNOs in late 2006, and by mid-2007 several operators were prepared to launch services on the three networks. This development will herald great changes to the country’s mobile market in coming years as competition further reduces consumer prices.

Portugal and Spain mobile penetration - 2005 - 2008

Year (e) Portugal Spain
2005 107% 97%
2006 110% 103%
2007 (e) 119% 113%
2008 9e) 125% 119%

(Source: BuddeComm)

For those needing high level strategic information and objective analysis on this region, this report is essential reading and gives further information on:

The increasingly competitive mobile sector as Spain’s nascent MVNO market gradually develops; The emergence of operators such as Vodafone in the fixed-line and broadband landscape, creating compelling quad-play offers for consumers;
The increasingly broad triple play offers from Telefónica, ONO and Sogecable as cross-sector content deals are struck to take advantage of operator strengths;
The changing face of converged media with widespread triple play services becoming a standard feature in homes.
Data in this report is the latest available at the time of preparation and may not be for the current year.

1. SPAIN
1.1 Key statistics
1.2 Telecommunications market
1.2.1 Overview of Spain’s telecom market
1.3 Regulatory environment
1.3.1 History
1.3.2 Regulatory authority
1.3.3 Telecom sector liberalisation in Spain
1.4 Fixed network operators in Spain
1.4.1 Overview of operators
1.4.2 Telefónica
1.4.3 The Auna Group
1.4.4 Orange
1.4.5 Tele2
1.4.6 Jazztel
1.4.7 ONO
1.4.8 Comunitel
1.5 Telecommunications infrastructure
1.5.1 National telecom network
1.5.2 Next Generation Networks (NGN)
1.5.3 International infrastructure
1.6 Broadband market
1.6.1 Overview
1.6.2 Cable modems
1.6.3 Asymmetrical Digital Subscriber Line (ADSL)
1.6.4 Fibre-to-the-Home (FttH) networks
1.6.5 Wireless broadband
1.6.6 Broadband Powerline (BPL)
1.6.7 Broadband forecasts to 2017
1.7 Convergence
1.7.1 Overview of media convergence
1.7.2 Key general trends
1.7.3 Triple play models
1.7.4 Regulatory issues
1.7.5 Digital TV
1.8 Mobile communications
1.8.1 Overview of Spain’s mobile market
1.8.2 Regulatory issues
1.8.3 Mobile technologies
1.8.4 Major mobile operators
1.8.5 Mobile voice services
1.8.6 Mobile data services
2. PORTUGAL
2.1 Key statistics
2.2 Telecommunications market
2.2.1 Overview of Portugal’s telecom market
2.3 Regulatory environment
2.3.1 History
2.3.2 Regulatory authority
2.3.3 Telecom sector liberalisation in Portugal
2.4 Fixed network operators in Portugal
2.4.1 Overview of operators
2.4.2 Portugal Telecom
2.4.3 Oni
2.4.4 Novis
2.4.5 Sonaecom
2.4.6 Jazztel
2.4.7 AR Telecom
2.5 Telecommunications infrastructure
2.5.1 National telecom network
2.5.2 International infrastructure
2.6 Broadband market
2.6.1 Overview
2.6.2 Cable modems
2.6.3 Asymmetrical Digital Subscriber Line (ADSL)
2.6.4 Fibre-to-the-Home (FttH) networks
2.6.5 Broadband over Powerline (BPL)
2.6.6 Wireless broadband
2.6.7 Broadband forecasts to 2017
2.7 Convergence
2.7.1 Overview of media convergence
2.7.2 Key general trends
2.7.3 Triple play models
2.7.4 Digital TV (DTV)
2.8 Mobile communications
2.8.1 Overview of Portugal’s mobile market
2.8.2 Regulatory issues
2.8.3 Mobile technologies
2.8.4 Major mobile operators
2.8.5 Mobile voice services
2.8.6 Mobile data services
3. GLOSSARY OF ABBREVIATIONS


List of Exhibits


Exhibit 1 - Narrowband and broadband wireless licensees - 2005
Exhibit 2 - 3G licence results - March 2000


List of Tables


Table 1 - Country statistics Spain - 2007
Table 2 - Telecom revenue and investment statistics - 2006
Table 3 - Telephone network statistics - Sept 2007
Table 4 - Internet user statistics - June 2007
Table 5 - Broadband statistics - March 2007
Table 6 - Mobile statistics - 2006
Table 7 - National telecommunications authority
Table 8 - Telecom retail revenue by sector; annual change - 2005 - 2006
Table 9 - Total telecom revenue: wholesale and retail - 1997 - 2006
Table 10 - Quarterly telecom revenue: retail and wholesale - 2005 - 2007
Table 11 - Telecom revenue by operator, wholesale and retail - 2004 - 2007
Table 12 - Percentage annual change of operator revenue - 2004 - 2006
Table 13 - Telecom investment share by sector - 2003 - 2006
Table 14 - Proportion of fixed-line and mobile traffic - 2000 - 2005
Table 15 - Interconnection traffic share by operator - 2005 - 2007
Table 16 - Interconnection revenue - 2005 - 2007
Table 17 - Unbundled loops and access lines - 2004 - 2007
Table 18 - LLU, shared access price - connection, monthly rental - 2004 - 2006
Table 19 - Proportion of access lines, by operator or type - 2003 - 2006
Table 20 - Growth in LLU and shared access lines; annual change - 2006 - 2007
Table 21 - Fixed lines ported - 2002 - 2006
Table 22 - Carrier preselection lines - 2005 - 2007
Table 23 - Fixed-line market share of revenue by operators - 2005 - 2007
Table 24 - Fixed-line subscribers and market share by operators - Q2 2007
Table 25 - Fixed-line market revenue by traffic, line rental - 2002 - 2006
Table 26 - Fixed-line voice ARPU - 2005 - 2006
Table 27 - Fixed-line price index - 2004 - 2007
Table 28 - Telefónica de España financial revenue by sector - 2005 - 2007
Table 29 - Telefónica de España subscribers - 2005 - 2007
Table 30 - Orange broadband subscribers - 2005 - 2007
Table 31 - Jazztel revenue, EBITDA, net profit/loss, CAPEX and annual change - 2005 - 2007
Table 32 - Jazztel subscriber statistics by sector and annual change - 2005 - 2007
Table 33 - ONO revenue, gross profit, EBITDA, ARPU and annual change - 2005 - 2006
Table 34 - ONO subscriber statistics by sector - 2005 - 2007
Table 35 - Telecom network in kilometres - 2006
Table 36 - Fixed lines in service and penetration - 1995 - 2007
Table 37 - Installed accesses by operator/technology - 2006
Table 38 - Broadband revenue by technology - 2003 - 2006
Table 39 - Broadband revenue and market share by operator - 2006 - 2007
Table 40 - Internet access lines by technology - 2005 - 2007
Table 41 - Internet users and penetration - 1996 - 2007
Table 42 - Total broadband subscribers by access type and penetration - 2001 - 2007
Table 43 - Annual growth of broadband by technology - 2004 - 2007
Table 44 - Proportion of lines by data speed - Oct 2007
Table 45 - Lines by data speed - 2005 - 2007
Table 46 - Share of broadband lines, by operator/technology - 2003 - 2006
Table 47 - Share of broadband accesses by operator - June 2007
Table 48 - Broadband lines and market share by operator - 2006 - 2007
Table 49 - Broadband penetration by technology - 2004 - 2007
Table 50 - Broadband subscribers by type - incumbent or other provider - 2006 - 2007
Table 51 - Share of cable accesses - 2005 - 2006
Table 52 - Cable modem subscribers - 2000 - 2007
Table 53 - Cable subscriber growth and annual change - 2006 - 2007
Table 54 - ONO broadband subscribers - 2005 - 2007
Table 55 - ONO broadband monthly ARPU - 2006 - 2007
Table 56 - Telefónica de España broadband and dial-up subscribers - 2005 - 2007
Table 57 - Telefónica wholesale broadband accesses - 2005 - 2007
Table 58 - ADSL subscriber growth; annual change - 2006 - 2007
Table 59 - ADSL subscribers - 2000 - 2007
Table 60 - DSL market share by operator - 2006
Table 61 - Forecast broadband subscriber growth - stronger market growth scenario - 2007 - 2011; 2017
Table 62 - Forecast broadband subscriber growth - weaker market growth scenario - 2007 - 2011; 2017
Table 63 - Proportion of subscribers taking bundled services - 2006
Table 64 - Bundled service subscribers, by sector - 2006
Table 65 - Residential bundled subscribers as proportion of total - 2006
Table 66 - Statistical overview of Spain’s broadcasting market - 2005; 2007
Table 67 - TV revenue by technology - 2002 - 2007
Table 68 - Proportion of pay TV subscribers by technology - 2005 - 2007
Table 69 - TV market subscribers by technology - 2002 - 2007
Table 70 - Digital TV revenue and market share by operator - 2005 - 2007
Table 71 - Pay TV subscribers by operator, market share - 2006 - 2007
Table 72 - Digital TV subscribers by operator - 2003 - 2006
Table 73 - Telefónica IPTV subscribers - 2005 - 2007
Table 74 - Cable TV subscribers - 1996 - 2007
Table 75 - ONO operating and subscriber statistics by sector - 2007
Table 76 - ONO revenues, gross profit, EBITDA and net debt - 2006 - 2007
Table 77 - Satellite TV subscribers - 1997 - 2007
Table 78 - Sogecable revenue, OPEX, EBITDA, net profit and annual change - 2006 - 2007
Table 79 - Revenue, OPEX, EBITDA, income/loss: Sogecable, Pay TV, Cuatro - Q1 2007
Table 80 - Sogecable Digital+ subscribers - 2002 - 2006
Table 81 - Sogecable Digital+ ARPU - 2005 - 2007
Table 82 - Mobile market revenue - 2000 - 2006
Table 83 - Mobile market revenue by sector - 2000 - 2007
Table 84 - Cost per invoiced minute of use: contract, prepaid and total; all operators - 2001 - 2006
Table 85 - Mobile operators, technology, subscribers and annual growth - June 2007
Table 86 - Mobile subscribers and penetration - 1996 - 2007
Table 87 - Mobile subscribers, contract and prepaid - 2006 - 2007
Table 88 - Mobile price index - 2005 - 2007
Table 89 - Subscriber market share by operator - 2004 - 2007
Table 90 - Subscriber market share by operator- June 2007
Table 91 - Operator’ share of net adds - 2005 - 2006
Table 92 - European roaming charges - 2007 - 2009
Table 93 - Cumulative ported mobile numbers - 2002 - 2007
Table 94 - Total ported mobile numbers by operator - Sept 2007
Table 95 - Mobile termination charges by operator - 2006 - 2008
Table 96 - Mobile interconnection revenue by operator - 2006 - 2007
Table 97 - Mobile interconnection revenue - 2005 - 2007
Table 98 - Telefónica Móviles subscribers and ARPU statistics - 2005 - 2007
Table 99 - Vodafone mobile subscribers, and ARPU - 2005 - 2007
Table 100 - Orange mobile subscribers - 2005 - 2007
Table 101 - Orange ARPU - 2005 - 2007
Table 102 - Orange annualised ARPU by sector - 2005 - 2007
Table 103 - Mobile subscribers: prepaid, contract - 2005 - 2007
Table 104 - Telefónica Móviles prepaid and contract subscribers - 2006 - 2007
Table 105 - Change in contract, prepaid subscriber base - June 2007
Table 106 - Prepaid revenue - 2005 - 2007
Table 107 - Vodafone prepaid subscribers (% of total) - 2005 - 2007
Table 108 - Mobile data revenue - 2003 - 2007
Table 109 - Mobile datacards - 2006 - 2007
Table 110 - SMS revenue and messages sent - 2005 - 2007
Table 111 - MMS revenue and messages sent - 2004 - 2007
Table 112 - Country statistics Portugal - 2007
Table 113 - Telephone network statistics - June 2007
Table 114 - Internet user statistics - June 2007
Table 115 - Broadband statistics - March 2007
Table 116 - Mobile statistics - June 2007
Table 117 - National telecommunications authority
Table 118 - Unbundled loops and access lines - 2004 - 2007
Table 119 - Number and type of access lines: analogue and digital - 2004 - 2006
Table 120 - LLU, shared access price - connection and monthly rental - 2004 - 2006
Table 121 - Fixed telephone customers and access type and shared access lines - 2004 - 2007
Table 122 - Portugal Telecom’s share of voice customers, by type - 2005 - 2007
Table 123 - Fixed-line ported numbers - 2003 - 2007
Table 124 - Portugal Telecom WLR accesses - 2004 - 2007
Table 125 - Portugal Telecom subscriber statistics by sector - 2006 - 2007
Table 126 - Portugal Telecom revenue, EBITDA, net income and annual change - 2005 - 2006
Table 127 - Portugal Telecom operational data: home and subscriber statistics - 2004 - 2006
Table 128 - Portugal Telecom ARPU data, subscription and voice - 2006 - 2007
Table 129 - Portugal Telecom fixed-line operating accesses and wholesale line rental - 2005 - 2007
Table 130 - Portugal Telecom share of access lines - 2004 - 2006
Table 131 - Fixed network voice traffic - 2001 - 2007
Table 132 - Sonaecom turnover and EBITDA - 2005 - 2007
Table 133 - Sonaecom fixed operational KPIs and annual change - 2006 - 2007
Table 134 - Fixed lines in service and teledensity - 1995 - 2007
Table 135 - Internet users and penetration - 1997 - 2007
Table 136 - Internet subscribers by access type - 2005 - 2006
Table 137 - Annual change in access type by Internet subscribers - 2005 - 2006
Table 138 - Broadband and dial-up subscribers by access type and annual change - 2006 - 2007
Table 139 - Broadband subscribers by type, provider - 2006 - 2007
Table 140 - Total broadband subscribers by type and penetration - 2000 - 2007
Table 141 - Internet subscribers by access type: broadband, dial-up and annual change - 2007
Table 142 - Broadband penetration growth by access type: xDSL and cable - 2004 - 2007
Table 143 - Share of broadband accesses by operator - 2005 - 2007
Table 144 - PT Multimedia cable broadband subscribers - 2004 - 2007
Table 145 - Portugal Telecom wholesale accesses - 2004 - 2007
Table 146 - Forecast broadband subscriber growth - stronger market growth scenario - 2007 - 2011; 2017
Table 147 - Forecast broadband subscriber growth - weaker market growth scenario - 2007 - 2011; 2017
Table 148 - Broadcasting statistics - 2006 - 2007
Table 149 - Subscribers to bundled packages - July 2007
Table 150 - VoIP provider market share - 2006
Table 151 - TV Cabo operational data: home and subscriber statistics - 2005 - 2006
Table 152 - Statistical overview of cable TV market - 1998 - 2007
Table 153 - Cable TV subscribers as % of population, by region - 2006 - 2007
Table 154 - Cabled households by region - 2006 - 2007
Table 155 - Cable TV subscribers by region and annual change - Dec 2006
Table 156 - TV market subscribers and penetration - 1998 - 2007
Table 157 - Mobile operators, technology, subscribers and annual change - March 2007
Table 158 - Mobile subscribers and penetration - 1996 - 2007
Table 159 - Mobile subscribers, contract and prepaid (regulator data) and annual change - Q1 2007
Table 160 - Mobile operators’ market share - 2004 - 2007
Table 161 - Mobile operators’ share of net adds - 2005 - 2007
Table 162 - Roaming call traffic volume and annual change - Q2 2007
Table 163 - European roaming charges - 2007 - 2009
Table 164 - Fixed-line ported numbers - 2004 - 2007
Table 165 - 3G video calls and traffic - Q1 2007
Table 166 - TMN subscribers, ARPU and data percentage - 2006 - 2007
Table 167 - Vodafone ARPU: prepaid, contract and blended - 2005 - 2007
Table 168 - Optimus mobile subscribers - 2003 - 2007
Table 169 - Optimus subscribers, ARPU, SMS statistics - 2006 - 2007
Table 170 - Optimus turnover, revenue, sales, EBITDA, CAPEX, net profit and annual change - H1 2006
Table 171 - Prepaid, contract subscribers and market share, all providers - 2003 - 2006
Table 172 - SMS sent quarterly and annual change - 2004 - 2007

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