Europe - Mobile TV, Applications and M2M Market Insights

Europe - Mobile TV, Applications and M2M Market Insights

Europe's mature 3G infrastructure and numerous commercial LTE services are providing an enormous customer base for mobile applications. Mobile TV has had a mixed reception in some markets, principally due to poor business models and customer disinterest, though sectors such as mobile payments, commerce, gaming and health are developing strongly. Improved infrastructure is enabling mobile networks to carry more data, so facilitating a range of services generating revenue for the financially beleaguered network operators.

This report reviews the key aspects of the mobile data market in Europe, including mobile TV, the fast-developing M2M sector, m-commerce and m-payments, and location based services. It assesses the potential for further growth and development to the end of the decade.

Key developments:

Visa Europe launches the m-wallet service and P2P payments; MNOs set up M2M collaboration; Vodafone launches SmartPass NFC service in several markets; M2M modules may reach 470 million by 2017, with European M2M market worth 10 billion; market developments to early 2014.

Companies covered in this report include:

Deutsche Telekom, TeliaSonera, Telefónica, Ericsson.

1. Synopsis
2. Mobile TV
2.1.1 Standards
2.1.2 Evaluating the market
3. OpenHand
4. Mobile commerce
5. Mobile payments
6. Mobile entertainment
6.2 Mobile video
7. Mobile advertising
8. Mobile gaming
9. Mobile music
10. M-Health
11. Location-based services
12. Near Field Communications (NFC)
13. Machine-to-Machine (M2M)
14. Related reports
Table 1 MasterCard m-payment Readiness Index (select countries) 2012
Table 2 European mobile gaming market value 2005 - 2007; 2009, 2012

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