Market Research Logo

Europe - Mobile TV, Applications and M2M Market Insights


Attention: There is an updated edition available for this report.

1. Synopsis
2. Mobile TV
2.1.1 Standards
2.1.2 Evaluating the market
3. OpenHand
4. Mobile commerce
5. Mobile payments
6. Mobile entertainment
6.2 Mobile video
7. Mobile advertising
8. Mobile gaming
9. Mobile music
10. M-Health
11. Location-based services
12. Near Field Communications (NFC)
13. Machine-to-Machine (M2M)
14. Related reports
Table 1 – MasterCard m-payment Readiness Index (select countries) – 2012
Table 2 – European mobile gaming market value – 2005 - 2007; 2009, 2012

Europe’s mature 3G infrastructure and numerous commercial LTE services are providing an enormous customer base for mobile applications. Mobile TV has had a mixed reception in some markets, principally due to poor business models and customer disinterest, though sectors such as mobile payments, commerce, gaming and health are developing strongly. Improved infrastructure is enabling mobile networks to carry more data, so facilitating a range of services generating revenue for the financially beleaguered network operators.

This report reviews the key aspects of the mobile data market in Europe, including mobile TV, the fast-developing M2M sector, m-commerce and m-payments, and location based services. It assesses the potential for further growth and development to the end of the decade.

Key developments:

Visa Europe launches the V.me m-wallet service and P2P payments; MNOs set up M2M collaboration; market developments to May 2013.

Companies covered in this report include:

Deutsche Telekom, TeliaSonera, Telefónica, Ericsson.


Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report

;