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Europe - Mobile Market Insights, Statistics and Forecasts


Attention: There is an updated edition available for this report.

The saturated mobile voice market in Europe has placed considerable pressure on mobile operators to promote the higher-ARPU contract segment and to develop compelling mobile data service offerings. Mobile data use among consumers has continued to grow rapidly in line with the greater availability of cheaper and more capable handsets and devices, as also the improved network infrastructure resulting from investments in technologies including HSPA and LTE. Continuing growth is largely in the 3G and 4G sectors as subscribers migrate from GSM networks. Although the proportion of data to overall revenue has increased for most network operators, and mobile data use has risen, revenue growth from data services is stubbornly low. This is partly attributed to market pressures, but principally to the effective regulatory measures imposed on wholesale data roaming tariffs.

This report provides key statistics and analysis on Europe’s mobile phone market as it prepares for continuing regulatory and operating challenges. It includes data on subscriber numbers, mobile penetration, and market growth, as also the strategies of operators as they face tighter regulatory impositions on interconnection and on voice and data roaming. The principal mobile operators across Europe are profiled, including statistics on their customer base, financial results and strategies.

Key developments

Sony buys out Ericsson’s 50% stake in joint venture for €1 billion; Google buys Motorola Mobility for about US$12.5 billion; new roaming data tariff caps enforced from July 2014; EC proposes extension of data roaming to global markets; Vodafone splits European operations into two divisions; EC to co-ordinate mobile satellite efforts; operator data to Q1 2013; market developments into mid-2013.

Companies covered in this report include:

Telekom Deutschland, Telefónica, Vodafone, Nokia, Samsung, Huawei, Apple, Motorola, Sony, Ericsson, Orange, H3, Telecom Italia.


1. Synopsis
2. Mobile communications in Europe
2.1 Market overview
2.2 Industry problems to address
2.3 Investment forecasts
2.4 Market shares
3. Regulatory environment
3.1 Introduction
3.2 Roaming
3.2.1 Amendments
3.2.2 Data roaming
3.3 Mobile termination rates (MTRs)
3.3.1 MTRs and LTE
3.4 Mobile Number portability (MNP)
3.5 Network sharing
3.5.1 4G network sharing
3.6 Spectrum and licence trading
3.7 Other developments
3.7.1 Unlicensed Mobile Access (UMA)
3.7.2 Mobile VoIP
3.7.3 Femtocells
4. Mobile technologies
4.1 Analogue networks
4.2 Digital networks
4.3 Spectrum issues
4.3.1 900MHz
4.3.2 Digital dividend spectrum
4.4 Third Generation (3G)
4.4.1 TD-SCDMA trials in Europe
4.5 Mobile handsets
4.5.1 MNOs
4.5.2 Nokia
4.5.3 Sony Mobile Communications
4.5.4 Motorola
4.5.5 Huawei
4.5.6 Samsung
4.5.7 Apple
4.5.8 Android-based
4.5.9 BlackBerry
4.5.10 Windows
4.6 Mobile application stores
4.7 Mobile satellite
5. Mobile prepaid market
5.1 Prepaid services
6. Major mobile operators
6.1 Market overview
6.2 O2 Group
6.3 Orange Group
6.4 Telecom Italia Mobile (TIM)
6.5 Telekom Deutschland
6.6 TeliaSonera
6.7 Vodafone
6.8 H3
6.9 Mobile Virtual Network Operators (MVNOs)
7. Related reports
Table 1 – Mobile voice revenue as proportion to total – 2006 - 2012
Table 2 – Annualised European voice and data market annual growth – 2006 - 2012
Table 3 – Mobile voice market Europe in minutes – 2000; 2005; 2010; 2012
Table 4 – Mobile and fixed voice traffic (% of total) – 2005 - 2013
Table 5 – Mobile and fixed voice traffic (volume) – 2005 - 2012
Table 6 – SIM penetration by country – 2008 - 2011
Table 7 – Mobile phone household penetration by country – 2012 (e)
Table 8 – EU mobile subscribers and penetration rate – 2004 - 2013
Table 9 – Average ARPU (€) by country in select European countries – 2007 –2011
Table 10 – Data as proportion of total mobile revenue –2008 - 2011
Table 11 – Principal MNO market share by country – 2010 - 2011
Table 12 – Average mobile market share by operator type (EU average) – 2004 - 2011
Table 13 – European roaming charges – 2007 - 2014
Table 14 – EU average mobile termination charges – 2004 - 2010
Table 15 – Select European Femtocell launches – 2012
Table 16 – Western European GSM subscribers – 1997 - 2012
Table 17 – 3G subscribers – 2004 – 2012
Table 18 – UMTS penetration by select country – 2010; 2012
Table 19 – Smartphone sales by vendor (global) – Q2 2011 – Q2 2012
Table 20 – Mobile phone sales by vendor (global) – Q2 2011 – Q2 2012
Table 21 – Market shares of platforms (Europe) – 2010 - 2012
Table 22 – Nokia financial data – 2009 - 2012
Table 23 – Sony Mobile unit sales – 2004 – 2011
Table 24 – Sony Mobile financial data – 2007 – 2011
Table 25 – Motorola Mobility operating data – 2007 - 2012
Table 26 – Market share of popular sites by mobile application platform – 2010
Table 27 – O2 Group mobile subscribers – 2005 - 2012
Table 28 – O2 Group turnover and EBITDA – 2007 - 2012
Table 29 – O2 Group blended monthly ARPU – 2006 - 2012
Table 30 – Orange Group mobile subscribers by sector – 2005 - 2013
Table 31 – Orange MVNO subscribers – 2005 - 2013
Table 32 – Orange Group mobile revenue – 2008 - 2012
Table 33 – TIM domestic mobile subscribers – 2005 - 2013
Table 34 – Telekom Deutschland subscribers in selected European countries – 2001 - 2013
Table 35 – Telekom Deutschland ARPU in selected European countries – 2006 - 2013
Table 36 – TeliaSonera Mobile subscribers – 2009 - 2013
Table 37 – Vodafone blended ARPU (principal markets) - 2009 - 2013
Table 38 – Vodafone subscribers (principal markets) - 2005 – 2013
Table 39 – Vodafone voice usage - 2007 - 2012
Table 40 – Vodafone Group revenue by sector – 2007 - 2013
Table 41 – H3 subscribers - 2009 - 2012
Table 42 – H3 revenue – 2009 - 2011
Table 43 – H3 blended ARPU – 2009 - 2011
Table 44 – Number of network operators, resellers and MVNOs - 2000 - 2012
Chart 1 – Mobile and fixed voice traffic (% of total) – 2005 – 2013
Chart 2 – Mobile and fixed voice traffic (volume) – 2005 – 2012
Chart 3 – Mobile market share by operator type (EU average) – 2004 – 2011
Chart 4 – Western European GSM subscribers – 1997 – 2012
Chart 5 – Motorola Mobility operating data – 2007 – 2012
Chart 6 – O2 Group mobile subscribers – 2005 – 2012
Chart 7 – O2 Group turnover and EBITDA – 2007 – 2012
Chart 8 – O2 Group blended monthly ARPU – 2006 – 2012
Chart 9 – Telekom Deutschland subscribers in selected European countries – 2001 – 2013
Chart 10 – Telekom Deutschland ARPU in selected European countries – 2006 – 2013
Chart 11 – TeliaSonera Mobile subscribers – 2009 – 2013
Chart 12 – Vodafone blended ARPU (principal markets) - 2009 – 2013
Chart 13 – Vodafone Group revenue by sector – 2007 – 2013
Chart 14 – H3 subscribers - 2009 – 2012
Exhibit 1 –Roaming Regulation amendments – 2009 - 2013
Exhibit 2 – European 3G network sharing agreements – 2001 - 2012
Exhibit 3 – Status of UMTS900 commercial network (3G) in Europe – 2012
Exhibit 4 – UMTS900 commercial network operators (3G) in Europe – 2012

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