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Europe Emerging Markets - Mobile Operators and Investment Strategies

MNOs look to Eastern European markets for investment opportunities

In the decade following the fall of communism the mobile markets in Eastern bloc countries were far less mature than their western counterparts, with poorly developed networks and technologies, and with consumers less savvy with mobile services and their potential as drivers for socio-economic development. This attracted a small number of regional players to invest in Eastern markets, particularly those which already operated in bordering Western countries. Investment has since widened, and Western MNOs, through robust M&A activity, are now in many cases the dominant mobile player. In addition, most MNOs have expanded into the fixed-line markets, developing quad-play services including broadband and IPTV in a bid to reduce customer churn and exploit revenue opportunities from different telecom sectors.

Through such investments and through EC-mandated regulatory measures – in place for a number of years as Eastern and Central European countries have joined the EU, or have become accession-pending – these markets are maturing rapidly. Indeed many of them enjoy higher mobile penetration rates than neighbouring Western countries. In part this is a legacy of poorly maintained and antiquated fixed-line infrastructure which encouraged consumers to adopt mobile telecoms as a substitution and alternative for fixed-telephony. However, in recent years the efforts of a number of MNOs such as TeliaSonera and Telenor, both being at the forefront of data technologies such as Evolved HSPA (HSPA+) and Long-term Evolution (LTE), has meant that markets such as those in the Baltics have developed more mature 4G infrastructure than most others in the region. As such they have become testing grounds for a number of emerging mobile data-based services, including m-commerce and m-payments platforms.

While mobile communications and broadband are driving Europe’s overall telecom sector, there remains a need for further investment in networks and spectrum to address consumer need for bandwidth. Spectrum being finite, other solutions such as micro sites will be required to meet future traffic on networks, even with up to 80% being offloaded onto fixed-line networks. This has resulted in greater pressure for operators to speed up network upgrades as operators and consumers alike focus on mobile data services and the ability of networks to support them. In coming years, subscriber growth, which was for long concentrated in the 3G sector, will morph to the 4G platform, placing further pressure on networks.

The economic climate is also likely to encourage MNOs in these emerging markets share infrastructure, a play which has been favoured by regulators as they make their own national broadband commitments heavily reliant on mobile networks to provide broadband coverage in rural areas.

Data in this report is the latest available at the time of preparation and may not be for the current year.


  • EXECUTIVE SUMMARY
  • OVERVIEW OF EUROPEAN MOBILE MARKET
    • INDUSTRY PROBLEMS TO ADDRESS
      • Table Mobile voice revenue as proportion to total - 2006 - 2012
      • Table Annualised European voice and data market annual growth - 2006 - 2012
      • Table Mobile voice market Europe in minutes - 2000; 2005; 2010; 2012
      • Table Mobile and fixed voice traffic (% of total) - 2005 - 2012
      • Table Mobile and fixed voice traffic (volume) - 2005 - 2012
      • Table SIM penetration by country - 2008 - 2011
      • Table Mobile phone household penetration by country - 2012 (e)
      • Table EU mobile subscribers and penetration rate - 2004 - 2013
      • Table Average ARPU (€) by country in select European countries - 2007 -2011
      • Table Data as proportion of total mobile revenue -2008 - 2011
    • INVESTMENT FORECASTS
    • MARKET SHARES
      • Table Principal MNO market share by country - 2010 - 2011
      • Table Average mobile market share by operator type (EU average) - 2004 - 2011
    • NATIONAL COMPARISONS
      • Table Active mobile subscribers in selected European countries - 2008 - 2012
      • Table Active mobile penetration in selected European countries - 2008 - 2012
  • BULGARIA
    • OVERVIEW OF BULGARIA'S MOBILE MARKET
      • Mobile statistics
        • Table Bulgaria - Mobile subscribers and penetration - 1995 - 2012
        • Table Bulgaria - Mobile sector revenue - 2009- 2012
        • Table Bulgaria - Mobile market share of subscribers by operator - 2006- 2010
        • Table Bulgaria - Mobile market revenue share by service - 2008 - 2010
    • MAJOR MOBILE OPERATORS
      • Vivacom
        • Table Bulgaria - Vivacom mobile revenue - 2009 - 2012
      • MobilTel/M-Tel
        • Table Bulgaria - MobilTel financial data - 2005 - 2012
        • Table Bulgaria - MobilTel prepaid, postpaid and blended monthly ARPU - 2004 - 2012
        • Table Bulgaria - MobilTel subscribers - 2007 - 2012
        • Table Bulgaria - MobilTel Minutes of Use (MOU) - 2007 - 2012
      • Cosmo Bulgaria Mobile/Globul
        • Table Bulgaria - Globul financial data - 2009 - 2012
        • Table Bulgaria - Globul subscribers - 2007 - 2012
  • CROATIA
    • OVERVIEW OF CROATIA'S MOBILE MARKET
      • Mobile statistics
        • Table Croatia - Mobile subscribers and penetration rate - 1997 - 2012
        • Table Croatia - Mobile market share by subscribers - 2008 - 2012
    • MAJOR MOBILE OPERATORS
      • T-HT
        • Table Croatia - T-HT mobile revenue - 2004 - 2012
        • Table Croatia - T-HT mobile ARPU - 2004 - 2012
        • Table Croatia - T-HT mobile customers - 2007 - 2012
      • VIPnet
        • Table Croatia - VIPnet prepaid, postpaid and blended monthly ARPU - 2004 - 2012
        • Table Croatia - VIPnet Minutes of Use (MOU) - 2007 - 2012
        • Table Croatia - VIPnet subscribers - 2007 - 2012
      • Tele2 Croatia
        • Table Croatia - Tele2 financial data - 2007 - 2012
        • Table Croatia - Tele2 subscribers - 2007 - 2012
      • Mobile Virtual Network Operators (MVNOs)
  • CZECH REPUBLIC
    • OVERVIEW OF THE CZECH REPUBLIC'S MOBILE MARKET
      • Mobile statistics
        • Table Czech Republic - Mobile operators, subscribers and annual change - Jun 2012
        • Table Czech Republic - Mobile subscribers and penetration rate - 1995 - 2013
    • MAJOR MOBILE OPERATORS
      • Overview
      • Telefónica O2 Czech Republic
        • Table Czech Republic - Telefónica O2 subscribers - 2006 - 2012
        • Table Czech Republic - Telefónica O2 ARPU - 2006 - 2012
      • T-Mobile
        • Table Czech Republic - T-Mobile subscribers - 2006 - 2011
        • Table Czech Republic - T-Mobile financial and operational data - 2004 - 2012
        • Table Czech Republic - T-Mobile blended ARPU - 2004 - 2012
      • Vodafone Czech Republic
        • Table Czech Republic - Vodafone subscribers - 2008 - 2011
      • MobilKom/U:fon
  • ESTONIA
    • OVERVIEW OF ESTONIA'S MOBILE MARKET
      • Mobile statistics
        • Table Estonia - Mobile operators, subscribers and annual change - 2011
        • Table Estonia - Mobile subscribers and penetration rate - 1998 - 2013
    • MAJOR MOBILE OPERATORS
      • Eesti Mobiltelefon (EMT)
        • Table Estonia - EMT subscribers - 2005 - 2010
        • Table Estonia - EMT ARPU - 2005 - 2011
        • Table Estonia - EMT mobile financial data - 2009 - 2011
      • Radiolinja Eesti/Elisa
        • Table Estonia - Elisa financial data - 2008 - 2011
        • Table Estonia - Elisa subscribers - 2008 - 2011
      • Tele2 Eesti
        • Table Estonia - Tele2 mobile financial data - 2008 - 2011
        • Table Estonia - Tele2 mobile subscribers - 2007 - 2011
      • Mobile Virtual Network Operators (MVNOs)
  • HUNGARY
    • OVERVIEW OF HUNGARY'S MOBILE MARKET
      • Mobile statistics
        • Table Hungary - Mobile subscribers and penetration rate - 1998 - 2013
        • Table Hungary - Mobile voice market share by SIM cards - 2006 - 2012
    • MAJOR MOBILE OPERATORS
      • T-Mobile
        • Table Hungary - T-Mobile subscribers - 2003 - 2012
        • Table Hungary - T-Mobile revenue - 2004 - 2012
        • Table Hungary - T-Mobile ARPU - 2004 - 2012
      • Telenor
        • Table Hungary - Telenor subscribers - 2004 - 2012
        • Table Hungary - Telenor financial data - 2006 - 2012
        • Table Hungary - Telenor Monthly ARPU - 2006 - 2012
        • Table Hungary - Telenor Monthly ARPU - 2006 - 2012
      • Vodafone Hungary
        • Table Hungary - Vodafone subscribers - 2007 - 2012
      • MPVI Mobil
      • Mobile Virtual Network Operators (MVNOs)
  • LATVIA
    • OVERVIEW OF LATVIA'S MOBILE MARKET
      • Mobile statistics
        • Table Latvia - Mobile subscribers and penetration - 1999 - 2012
    • MAJOR MOBILE OPERATORS
      • Latvia Mobilais Telefons (LMT)
        • Table Latvia - LMT mobile subscribers - 2006 - 2012
        • Table Latvia - LMT mobile ARPU - 2006 - 2012
        • Table Latvia - LMT mobile financial data - 2008 - 2012
      • Tele2 Latvia
        • Table Latvia - Tele2 mobile financial data - 2008 - 2012
        • Table Latvia - Tele2 subscribers - 2008 - 2012
      • Telekom Baltija/Triatel
      • Bité
      • Mobile Virtual Network Operators (MVNOs)
  • LITHUANIA
    • OVERVIEW OF LITHUANIA'S MOBILE MARKET
      • Mobile statistics
        • Table Lithuania - Mobile subscribers and penetration rate - 1998 - 2013
        • Table Lithuania - Proportion of mobile market revenue by service - 2009 - 2011
        • Table Lithuania - Revenue from roaming services - 2006 - 2012
        • Table Lithuania - Mobile market revenue, MNOs and resellers - 2006 - 2012
        • Table Lithuania - MVNO share of subscribers and revenue - 2003 - 2011
        • Table Lithuania - Proportion of mobile service revenue to total telecom sector revenue - 2006 - 2011
        • Table Lithuania - 3G subscriber market share per operator - 2009 - 2012
        • Table Lithuania - Number of 3G subscribers - 2007 - 2012
        • Table Lithuania - Market share per operator by revenue - 2009 - 2012
        • Table Lithuania - Market share per operator by subscribers - 2009 - 2012
    • MAJOR MOBILE OPERATORS
      • Overview of operators
      • Omnitel
        • Table Lithuania - Omnitel subscribers - 2007 - 2012
        • Table Lithuania - Omnitel annualised ARPU - 2005 - 2012
        • Table Lithuania - Omnitel MOU and churn - 2005 - 2012
        • Table Lithuania - Omnitel financial data - 2005 - 2012
      • Bité
        • Table Lithuania - Bité mobile subscribers by type - 2007 - 2012
        • Table Lithuania - Bité annualised ARPU - 2007 - 2009
        • Table Lithuania - Bité financial data - 2009 - 2012
      • Tele2
        • Table Lithuania - Tele2 mobile financial data - 2008 - 2012
        • Table Lithuania - Tele2 mobile subscribers - 2007 - 2012
  • MACEDONIA
    • OVERVIEW OF MACEDONIA'S MOBILE MARKET
      • Mobile statistics
        • Table Macedonia - Mobile subscribers and penetration rate - 2000 - 2013
        • Table Macedonia - Mobile network operator market share by subscribers - 2007 - 2012
        • Table Macedonia - Mobile termination rates - 2009
        • Table Macedonia - Mobile market revenue - 2008 - 2012
        • Table Macedonia - Mobile traffic - 2009 - 2012
    • MOBILE OPERATORS
      • Overview of operators
      • T-Mobile
        • Table Macedonia - T-Mobile subscribers - 2004 - 2012
        • Table Macedonia - T-Mobile MOU and ARPU - 2004 - 2012
      • One
        • Table Macedonia - One mobile subscribers - 2009 - 2012
        • Table Macedonia - One financial data - 2010 - 2012
      • VIP Mobile
        • Table Macedonia - VIP financial data - 2007 - 2012
        • Table Macedonia - VIP Mobile subscribers - 2007 - 2012
      • Mobile Virtual Network Operators (MVNOs)
  • MOLDOVA
    • OVERVIEW OF MOLDOVA'S MOBILE MARKET
      • Mobile statistics
        • Table Moldova - Mobile subscribers and penetration - 1998 - 2013
        • Table Moldova - Mobile market revenue by operator - 2004 - 2012
        • Table Moldova - Mobile market revenue - 2009 - 2012
        • Table Moldova - Mobile market ARPU by operator - 2004 - 2012
        • Table Moldova - Share of mobile revenue by service - 2007 - 2010
        • Table Moldova - Mobile market share of subscribers by operator - 2008 - 2012
    • MAJOR MOBILE OPERATORS
      • Orange/VoxTel
        • Table Moldova - Orange subscribers - 2007 - 2012
        • Table Moldova - Orange annualised blended ARPU - 2009 - 2011
        • Table Moldova - Orange mobile revenue - 2009 - 2011
      • Moldcell
        • Table Moldova - Moldcell subscribers - 2007 - 2012
        • Table Moldova - Moldcell revenue - 2009 - 2012
      • Eventis
      • Unite
        • Table Moldova - Unite subscribers - 2008 - 2012
      • IDC
  • POLAND
    • OVERVIEW OF POLAND'S MOBILE MARKET
      • Table Poland - Mobile market revenue - 2009 - 2012
      • Mobile statistics
        • Table Poland - Mobile subscribers and penetration rate - 1995 - 2012
        • Table Poland - Mobile market share of revenue by operator - 2009 - 2011
        • Table Poland - Mobile market share of subscribers by operator - 2009 - 2011
        • Table Poland - Mobile market traffic and annual change - 2006 - 2013
    • MAJOR MOBILE OPERATORS
      • PTK Centertel/Orange
        • Table Poland - Orange mobile revenue - 2010 - 2012
        • Table Poland - Orange subscribers - 2007 - 2012
        • Table Poland - Orange total monthly ARPU and MOU - 2008 - 2012
        • Table Poland - Orange data ARPU share - 2008 - 2012
      • Polkomtel/Plus GSM
        • Table Poland - Polkomtel subscribers - 2009 - 2010
        • Table Poland - Polkomtel financial data - 2009 - 2011
        • Table Poland - Polkomtel annualised ARPU - 2008 - 2009
      • T-Mobile
        • Table Poland - T-Mobile subscribers - 2007 - 2012
        • Table Poland - T-Mobile financial data - 2005 - 2012
        • Table Poland - T-Mobile ARPU and churn - 2005 - 2012
      • Centernet
      • Mobyland
      • Mobile Virtual Network Operators (MVNOs)
        • Table Poland - Play (Netia) mobile subscribers - 2011 - 2012
  • RUSSIA
    • OVERVIEW AND ANALYSIS OF RUSSIA'S MOBILE MARKET
      • Mobile statistics
        • Table Russia - Mobile subscribers and penetration rate - 1995 - 2013
        • Table Russia - Mobile market share - Sep 2012
        • Table Russia - Mobile service revenue - 2003 - 2012
    • MAJOR MOBILE OPERATORS
      • Mobile TeleSystems (MTS)
        • Table Russia - MTS mobile financial data (Russia) - 2004 - 2012
        • Table MTS Russia subscribers - 2004 - 2012
        • Table MTS Russia operational data, SAC, MOU, churn and ARPU - 2001 - 2012
        • Table MTS Russia annualised VAS as proportion of total ARPU - 2004 - 2012
      • VimpelCom
        • Table VimpelCom mobile subscribers (Russia) - 2005 - 2012
        • Table VimpelCom ARPU and MOU (Russia) - 2007 - 2012
        • Table Russia - VimpelCom group financial data - 2007 - 2012
        • Table VimpelCom mobile financial data (Russia) - 2007 - 2012
      • MegaFon
        • Table Russia - MegaFon consolidated financial data - 2007 - 2012
        • Table Russia - MegaFon mobile revenue - 2005 - 2012
        • Table Russia - MegaFon mobile subscriber data - 2008 - 2012
      • Tele2 Russia
        • Table Russia - Tele2 financial data - 2007 - 2012
        • Table Russia - Tele2 subscribers - 2007 - 2012
      • SMARTS Group
        • Table Russia - SMARTS Group subscribers - 2006 - 2010
        • Table Russia - SMARTS Group subscribers, annual change - 2006 - 2010
        • Table Russia - SMARTS Group financial data - 2006 - 2010
        • Table Russia - SMARTS mobile revenue by type - 2010 - 2011
      • Uralsvyazinform
      • Rostelecom
        • Table Russia - Rostelecom mobile subscribers - 2010 - 2012
        • Table Russia - Rostelecom mobile revenue - 2010 - 2012
        • Table Russia - VolgaTelecom mobile revenue - 2007 - 2010
        • Table Russia - VolgaTelecom mobile subscribers - 2007 - 2010
        • Table Russia - VolgaTelecom MOU and ARPU - 2007 - 2010
      • Mobile Virtual Network Operators (MVNOs)
  • SLOVAKIA
    • OVERVIEW OF SLOVAKIA'S MOBILE MARKET
      • Mobile statistics
        • Table Slovakia - Mobile subscribers and penetration rate - 1998 - 2012
        • Table Slovakia - Mobile GSM/3G base stations in service - 2005 - 2012
    • MAJOR MOBILE OPERATORS
      • T-Mobile Slovakia
        • Table Slovakia - T-Mobile subscribers - 2006 - 2012
        • Table Slovakia - T-Mobile mobile financial data - 2004 - 2012
        • Table Slovakia - T-Mobile mobile ARPU - 2004 - 2012
      • Orange Slovakia
        • Table Slovakia - Orange subscribers - 2007 - 2012
        • Table Slovakia - Orange mobile revenue - 2003 - 2012
        • Table Slovakia - Orange data ARPU proportion - 2008 - 2012
      • Telefónica O2
        • Table Slovakia - Telefónica O2 subscribers - 2007 - 2012
      • Mobile Virtual Network Operators (MVNOs)
  • SLOVENIA
    • OVERVIEW OF SLOVENIA'S MOBILE MARKET
      • Mobile statistics
        • Table Slovenia -Mobile subscribers and penetration rate - 1997 - 2013
        • Table Slovenia - Operator market share by subscribers - 2009 - 2012
    • MAJOR MOBILE OPERATORS
      • Mobitel
        • Table Slovenia -Mobitel financial data (historic) - 2007 - 2010
        • Table Slovenia -Mobitel subscribers - 2008 - 2011
      • Si.Mobil
        • Table Slovenia - Si.Mobil financial data - 2004 - 2011
        • Table Slovenia - Si.Mobil prepaid, postpaid & blended monthly ARPU - 2004 - 2011
        • Table Slovenia - Si.Mobil mobile data ARPU - 2007 - 2010
        • Table Slovenia - Si.Mobil Minutes of Use (MOU) - 2007 - 2011
      • Tušmobil
      • T-2
      • Mobile Virtual Network Operators (MVNOs)
  • UKRAINE
    • OVERVIEW OF UKRAINE'S MOBILE MARKET
      • Mobile statistics
        • Table Ukraine - Mobile subscribers and penetration rate - 1995 - 2013
        • Table Ukraine - Total mobile market revenue - 2006 - 2015
    • MAJOR MOBILE OPERATORS
      • MTS Ukraine
        • Table Ukraine - MTS subscribers - 2004 - 2012
        • Table Ukraine - MTS revenue - 2004 - 2012
        • Table Ukraine - MTS ARPU - 2004 - 2012
      • Kyivstar (VimpelCom)
        • Table Ukraine - VimpelCom (Ukraine) mobile revenue - 2007 - 2012
        • Table Ukraine - VimpelCom (Ukraine) ARPU - 2007 - 2012
        • Table Ukraine - VimpelCom (Ukraine) subscribers - 2007 - 2012
      • Astelit/Life:)
        • Table Ukraine - Astelit subscribers - 2008 - 2012
        • Table Ukraine - Astelit revenue - 2007 - 2012
      • Ukrtelecom (Utel/TriMob)
        • Table Ukraine - TriMob subscribers - 2010 - 2012
      • Mobile Virtual Network Operators (MVNOs)

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