Market Research Logo

Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Estonia’s incumbent telco to close DSL-based services by end-2020

Estonia’s telecom market continues to benefit from a range of regulatory measures which have encouraged competition, enabling alternative operators to chip away at the fixed-line market share of the incumbent Telia. Fixed-line infrastructure upgrades have been geared to supporting bundled offerings, and this process has prompted Telia to stop services based on DSL by the end of 2020. Instead, services will be carried over the operator’s VDSL, fibre and G.fast infrastructure, supplemented by LTE in rural areas.

Estonia has one of the most advanced mobile markets in Europe, having benefitted from considerable investment from the mobile network operators Telia, Elisa and Tele2. The market enjoys effective competition, although the MVNO sector remains underdeveloped. Operator investment in HSPA and LTE technologies has underscored the growing mobile broadband sector. The launch of LTE-A services has also provided far higher data rates, bringing the county to the forefront of such developments in the region and supporting a range of mobile data services and applications. Operators are engaged in 5G trials, which will further underpin revenue growth in coming years once services become commercially available from about 2020.

The country also has one of the highest broadband penetration rates in Europe, supported by comprehensive DSL infrastructure and an extensive reach of cable and fibre networks. Elisa’s acquisition of the principal cableco Starman in March 2017 will enable the operator to offer a more comprehensive suite of bundled services, and so compete more effectively with Telia.

High broadband penetration has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. The cable TV market is well developed and hence cable TV operators have been well-positioned to offer bundled play services.

This report provides statistics and an overview of broadband market developments and trends in Estonia, as well as forecasts to 2022. It also includes major market developments in the country’s converging media and digital economy.

This report provides an overview of Estonia’s telecom market, the performance of the largely international players, recent regulatory developments, and the status of fixed-line networks and the NGN. It also includes a range of operating and financial data.

This report provides a concise overview of Estonia’s mobile market as players further develop the data sector. It covers the major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

Tele2 Estonia inaugurates 3,000km Baltic Highway cable linking to central and western Europe;

Tele2 buys the telco Televörgu;

ICT revenue broaches €3.4 billion;

Telia Estonia and Tele2 Estonia trial 5G services;

Tele2 rolls out CA LTE-A services in major cities;

Elisa providing 99% population coverage with LTE, trials LTE-A technology;

Tele2 launches platform to manage M2M connections;

Telia Estonia partners with Sigfox to develop its LPWA platform;

Elisa acquires Starman’s Estonian business;

Report update includes operator data to Q4 2016, Statistics Estonia data to December 2015, the regulator’s market data updates and 2015 annual report, recent market developments.

Companies mentioned in this report:

Elisa, Tele2 Estonia, Telia Estonia (Elion), Starman, STV, Viasat, Levira, Baltic Broadband.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2016 (e)
    • Table Telephone network statistics - 2016 (e)
    • Table Internet user statistics - 2016 (e)
    • Table Broadband statistics - 2016 (e)
    • Table Mobile statistics - 2016 (e)
    • Table National telecommunications authority
    • COUNTRY OVERVIEW
  • TELECOMMUNICATIONS MARKET
    • HISTORICAL OVERVIEW
      • Table ICT financial statistics - 2009 - 2016
      • Table Telecoms sector revenue (kroons and €) - 2008 - 2016
      • Table Telecoms sector revenue ($) - 2000 - 2015
      • Table Share of voice calls: mobile and fixed networks - 2008 - 2015
  • REGULATORY ENVIRONMENT
    • HISTORICAL OVERVIEW
      • EU Regulatory Framework
      • Revised NFR
    • REGULATORY AUTHORITY
    • TELECOMS SECTOR LIBERALISATION
    • PRIVATISATION
    • INTERCONNECT
    • ACCESS
      • Table Unbundled Local Loops - 2006 - 2014
    • CARRIER SELECTION AND CARRIER PRESELECTION (CPS)
    • NUMBER PORTABILITY (NP)
      • Table Fixed number portings - 2008 - 2015
  • FIXED NETWORK OPERATORS
    • OVERVIEW OF OPERATORS
      • Table Fixed-line voice traffic - 2011 - 2015
    • TELIA (EESTI TELEKOM, ELION)
      • Table Telia Estonia revenue by service - 2005 - 2016
      • Table Telia Estonia subscribers by sector - 2009 - 2016
    • TELE2 ESTONIA
      • Table Tele2 Estonia financial data by sector - 2007 - 2016
      • Table Tele2 Estonia subscribers by sector - 2007 - 2016
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • OVERVIEW OF THE NATIONAL TELECOM NETWORK
      • Table Historic - Fixed lines in service and teledensity - 1995 - 2009
      • Table Fixed lines in service and teledensity - 2010 - 2018
      • Table Fixed line voice subscribers - 2011 - 2018
      • Table Fixed line voice subscribers by operator - 2011 - 2015
      • Table Fixed line voice revenue - 2011 - 2015
      • Telia Estonia
        • Table Telia PSTN/ISDN subscribers - 2002 - 2016
      • Alternative operators
      • International networks
    • TELECOMS AND IT
    • SMART INFRASTRUCTURE
      • Internet of Things (IoT)
    • WHOLESALE
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market analysis
      • Broadband statistics
        • Table Historic - Internet users and penetration rate - 1998 - 2009
        • Table Internet users and penetration rate - 2010 - 2018
        • Table Active fixed-broadband lines and penetration rate - 2004 - 2018
        • Table Dial-up internet subscribers - 2011 - 2016
        • Table Telia fixed-broadband subscribers - 2006 - 2016
        • Table Telia fixed-broadband ARPU - 2006 - 2016
        • Table Proportion of broadband connections by data speed - 2010 - 2015
        • Table Revenue from fixed and mobile broadband services - 2013 - 2015
      • Forecasts - broadband subscribers - 2018; 2020; 2022
        • Table Forecast broadband subscribers - 2018; 2020; 2022
    • HYBRID FIBRE COAX (HFC) NETWORKS
      • Table Cable broadband subscribers - 2003 - 2016
      • Table Starman cable broadband subscribers - 2011 - 2016
    • DIGITAL SUBSCRIBER LINE (DSL) NETWORKS
      • Table DSL subscribers - 2003 - 2016
      • Table STV broadband subscribers - 2011 - 2015
    • FIBRE-TO-THE-PREMISES (FTTP) NETWORKS
      • Table FttX broadband subscribers - 2007 - 2016
    • OTHER FIXED BROADBAND SERVICES
      • Table Fixed-wireless broadband subscribers - 2011 - 2016
      • Wi-Fi
      • Li-Fi
      • WiMAX
  • DIGITAL MEDIA
    • OVERVIEW
      • Table Proportion of TV accesses by platform - 2008 - 2015
    • DIGITAL TV
      • Videostreaming
        • Table Telia IPTV subscribers - 2006 - 2016
        • Table IPTV subscribers - 2011 - 2017
      • Cable TV (CATV)
        • Table Cable TV subscribers - 2011 - 2015
        • Table Cable TV revenue - 2011 - 2015
        • Table Market share of cable TV subscribers by operator - 2009 - 2015
      • Satellite-based digital pay TV developments
        • Table Satellite TV subscribers - 2011 - 2017
      • Digital Terrestrial TV (DTTV)
  • DIGITAL ECONOMY
    • ESTONIAN INFORMATION SOCIETY STRATEGY
    • LEGISLATION
    • E-GOVERNMENT
      • Infrastructure
      • eID card
      • E-Residency
      • EEBone
    • E-COMMERCE
    • E-EDUCATION
    • E-HEALTH
  • MOBILE COMMUNICATIONS
    • MARKET ANALYSIS
    • MOBILE STATISTICS
      • General statistics
        • Table Historic - Mobile subscribers and penetration rate - 1998 - 2009
        • Table Mobile subscribers and penetration rate - 2010 - 2018
        • Table Active prepaid and contract subscribers - 2010 - 2015
        • Table Ratio of prepaid to postpaid subscribers - 2000 - 2015
        • Table Telia prepaid subscribers - 2002 - 2016
        • Table Mobile services revenue by type - 2011 - 2015
      • Mobile voice
        • Table Mobile voice traffic - 2010 - 2016
      • Mobile data
        • Table Mobile data traffic - 2011 - 2017
        • Table Total SMS messages sent - 2004 - 2017
        • Table Total MMS messages sent - 2005 - 2017
      • Mobile broadband
        • Table Mobile broadband subscribers by type - 2006 - 2016
        • Table Proportion of mobile broadband connections by data speed - 2013 - 2015
    • REGULATORY ISSUES
      • Licensing
      • Mobile Number Portability (MNP)
        • Table Mobile number portings - 2008 - 2015
      • Mobile Termination Rates (MRTs)
      • Coordination with Latvia
    • MOBILE INFRASTRUCTURE
      • Digital
      • Other infrastructure developments
    • MAJOR MOBILE OPERATORS
      • Telia (Eesti Mobiltelefon, EMT)
        • Table Telia subscribers - 2005 - 2016
        • Table Telia blended ARPU - 2005 - 2016
        • Table Telia mobile financial data - 2009 - 2016
      • Elisa
        • Table Elisa financial data - 2008 - 2016
        • Table Elisa mobile subscribers - 2008 - 2016
      • Tele2 Estonia
        • Table Tele2 mobile financial data - 2008 - 2016
        • Table Tele2 mobile subscribers - 2007 - 2016
      • Mobile Virtual Network Operators (MVNOs)
    • MOBILE CONTENT AND APPLICATIONS
      • Location-based services
      • M-commerce
      • Mobile TV
      • Machine-to-Machine (M2M)
        • Table Telia M2M connections - 2013 - 2016
        • Table M2M connections by operator - 2011 - 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report