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Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses


Attention: There is an updated edition available for this report.

Estonia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Estonia’s digital media thriving on upgraded broadband networksEstonia’s telecom market continues to benefit from a range of regulatory measures which have encouraged competition, enabling alternative operators to chip away at the fixed-line market share of the incumbent Telia (renamed from Eesti Telekom in January 2016). Fixed-line infrastructure upgrades have been geared to supporting bundled offerings and broadband services of at least 100Mb/s. These have been focussed on HFC and FttP networks, with LTE technology deployed in rural areas. A public-private partnership was set up to build a national fibre-based next-generation network.

Through these efforts Estonia has developed of the highest broadband penetration rates in Europe. Widespread broadband usage has underpinned Estonia’s emerging internet economy, with various e-commerce, e-government, e-education and e-health services available and widely used. Although the cable TV market is well developed, and cable TV operators are well-positioned to offer bundled play services, there is growing competition from emerging OTT videostreaming operators, including Netflix which launched services in the country in early 2016.

Estonia also has an advanced mobile market, having benefitted from considerable investment from the mobile network operators Telia, Elisa and Tele2. The market enjoys effective competition between them, though the MVNO sector remains underdeveloped. Operator investment in HSPA and LTE technologies has underscored the growing mobile broadband sector. The launch of LTE-A services has provided far higher data rates, bringing the county to the forefront of such developments in the region and supporting a range of mobile data services and applications. This will further underpin future revenue growth for operators in the market.

This report provides an overview of Estonia’s telecom market, including a review of the operational and financial performance of the largely international players. It also includes updated statistics and an overview of broadband market developments and trends, including forecasts to 2021, as also the major market developments in the country’s converging media and digital economy sectors. In addition the report covers the mobile market, including the major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

Eesti Telekom rebrands as Telia;
Tele2 Eesti inaugurates 3,000km Baltic Highway cable linking to central and western Europe;
Netflix launches in Estonia;
Estonian start-up developing Li-Wi technology;
Providence Equity Partners acquires a 63% stake in Starman;
Estonia develops e-residency cards;
Tele2 Eesti rolls out CA LTE-A services in major cities;
Technical Surveillance Authority reports on MNP;
LTE networks providing national coverage;
Report update includes operator data to Q1 2016, Statistics Estonia data to December 2015, the regulator’s market data updates and 2015 annual report, recent market developments.

Companies mentioned in this report:

Elisa, Tele2 Eesti, Telia (Elion, EMT), Starman, STV, Viasat, Levira, Baltic Broadband.


  • EXECUTIVE SUMMARY
  • KEY STATISTICS
    • Table Country statistics - 2015 (e)
    • Table Telephone network statistics - 2015
    • Table Internet user statistics - 2015
    • Table Broadband statistics - 2015
    • Table Mobile statistics - 2015
    • Table National telecommunications authority
  • TELECOMMUNICATIONS MARKET
    • HISTORICAL OVERVIEW
      • Table ICT financial statistics - 2009 - 2014
      • Table Telecoms sector revenue (kroons and€) - 2008 - 2015
      • Table Telecoms sector revenue ($) - 2000 - 2015
      • Table Share of voice calls: mobile and fixed networks - 2008 - 2015
      • Table Proportion of telecoms revenue by sector - 2011 - 2013
  • REGULATORY ENVIRONMENT
    • HISTORICAL OVERVIEW
      • EU Regulatory Framework
      • Revised NFR
    • REGULATORY AUTHORITY
    • TELECOMS SECTOR LIBERALISATION
    • PRIVATISATION
    • INTERCONNECT
    • ACCESS
      • Table Unbundled Local Loops - 2006 - 2013
    • CARRIER SELECTION AND CARRIER PRESELECTION (CPS)
    • NUMBER PORTABILITY (NP)
      • Table Fixed number portings - 2008 - 2015
  • FIXED NETWORK OPERATORS
    • OVERVIEW OF OPERATORS
      • Table Fixed-line call traffic - 2012 - 2014
    • TELIA (EESTI TELEKOM, ELION)
      • Table Telia - revenue breakdown - 2005 - 2016
      • Table Telia subscribers by sector - 2009 - 2016
    • TELE2 EESTI
      • Table Tele2 financial data by sector - 2007 - 2016
      • Table Tele2 subscribers by sector - 2007 - 2016
  • TELECOMMUNICATIONS INFRASTRUCTURE
    • OVERVIEW OF THE NATIONAL TELECOM NETWORK
      • Table Historic - Fixed lines in service and teledensity - 1995 - 2009
      • Table Fixed lines in service and teledensity - 2010 - 2016
      • Telia
        • Table Telia PSTN/ISDN subscribers - 2002 - 2016
      • Alternative operators
    • TELECOMS AND IT
    • WHOLESALE
  • BROADBAND MARKET
    • INTRODUCTION AND STATISTICAL OVERVIEW
      • Market analysis
      • Broadband statistics
        • Table Historic - Internet users and penetration rate - 1998 - 2009
        • Table Internet users and penetration rate - 2010 - 2016
        • Table Active fixed-broadband lines and penetration rate - 2004 - 2016
        • Table Dial-up internet subscribers - 2011 - 2016
        • Table Telia fixed-broadband subscribers - 2006 - 2016
        • Table Telia fixed-broadband ARPU - 2006 - 2016
        • Table Proportion of broadband connections by data speed - 2010 - 2013
      • Forecasts - broadband subscribers - 2016; 2018; 2021
        • Table Forecast broadband subscribers - 2016; 2018; 2021
    • HYBRID FIBRE COAX (HFC) NETWORKS
      • Table Cable broadband subscribers - 2003 - 2016
    • DIGITAL SUBSCRIBER LINE (DSL) NETWORKS
      • Table DSL subscribers - 2003 - 2016
    • FIBRE-TO-THE-PREMISES (FTTP) NETWORKS
      • Table FttX broadband subscribers - 2007 - 2016
    • OTHER FIXED BROADBAND SERVICES
      • Table Fixed-wireless broadband subscribers - 2011 - 2016
      • Wi-Fi
      • Li-Fi
      • WiMAX
  • DIGITAL MEDIA
    • OVERVIEW
      • Table Proportion of TV accesses by platform - 2008 - 2015
    • DIGITAL TV
      • Videostreaming
        • Table Telia IPTV subscribers - 2006 - 2016
      • Cable TV (CATV)
        • Table Cable TV subscribers - 2011 - 2015
      • Satellite-based digital pay TV developments
        • Table Viasat subscribers (historic) - 2005 - 2010
        • Table Satellite TV subscribers - 2011 - 2015
      • Digital Terrestrial TV (DTTV)
  • DIGITAL ECONOMY
    • ESTONIAN INFORMATION SOCIETY STRATEGY
    • LEGISLATION
    • E-GOVERNMENT
      • Infrastructure
      • eID card
      • E-Residency
      • EEBone
    • E-COMMERCE
    • E-EDUCATION
    • E-HEALTH
  • MOBILE COMMUNICATIONS
    • MARKET ANALYSIS
    • MOBILE STATISTICS
      • General statistics
        • Table Historic - Mobile subscribers and penetration rate - 1998 - 2009
        • Table Mobile subscribers and penetration rate - 2010 - 2016
      • Prepaid cards
        • Table Ratio of prepaid to postpaid subscribers - 2000 - 2015
        • Table Telia prepaid subscribers - 2002 - 2016
      • Mobile voice
        • Table Mobile voice traffic - 2010 - 2016
      • Mobile data
        • Table Total SMS messages sent - 2004 - 2017
        • Table Total MMS messages sent - 2005 - 2017
      • Mobile broadband
        • Table Mobile broadband subscribers by type - 2006 - 2016
    • REGULATORY ISSUES
      • Licensing
      • Mobile Number Portability (MNP)
        • Table Mobile number portings - 2008 - 2015
      • Mobile Termination Rate (MRT)
      • Coordination with Latvia
    • MOBILE INFRASTRUCTURE
      • Digital
      • Other infrastructure developments
    • MAJOR MOBILE OPERATORS
      • Telia (Eesti Mobiltelefon, EMT)
        • Table Telia subscribers - 2005 - 2016
        • Table Telia ARPU - 2005 - 2016
        • Table Telia mobile financial data - 2009 - 2016
      • Radiolinja Eesti/Elisa
        • Table Elisa financial data - 2008 - 2016
        • Table Elisa subscribers - 2008 - 2016
      • Tele2 Eesti
        • Table Tele2 mobile financial data - 2008 - 2016
        • Table Tele2 mobile subscribers - 2007 - 2016
      • Mobile Virtual Network Operators (MVNOs)
    • MOBILE CONTENT AND APPLICATIONS
      • Location-based services
      • M-commerce
      • Mobile TV
      • Machine-to-Machine (M2M)

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