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Estonia - Mobile Market Insights, Statistics and Forecasts


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Estonia - Mobile Market Insights, Statistics and Forecasts

Estonia's mobile market is one of the more mature in Eastern Europe, with SIM card penetration exceeding 100%. Services are offered by mobile network operators EMT, Elisa and Tele2 as well as one MVNO. WCDMA-based (3G) and HSPA networks serve as the basis for the growing mobile broadband sector, supporting a range of mobile content and applications, while an aggressive LTE deployment is also underway. These developments are expected to underpin future revenue growth in the sector. This report provides a concise overview of Estonia's small and growing mobile market as players further develop the data sector. It covers major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

EMT aiming for national LTE coverage by end-2014; EMT reports 50% of new subscribers take up a service based on its LTE network; Tele2 launches LTE; regulator awards EMT and Elisa spectrum in the 800MHz band; Statistics Estonia data for 2012; ETSA's 2012 annual report; telcos' financial and operating data to Q3 2013; market developments to November 2013.

Companies covered in this report include:

EMT, Tele2 Eesti, Elisa.


1. Synopsis
2. Mobile communications
2.1 Overview of Estonia's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Third Generation (3G) licences
2.2.2 Fourth Generation (4G) licences
2.2.3 800MHz licences
2.2.4 Mobile Number Portability (MNP)
2.2.5 Mobile Termination Rates (MRT)
2.2.6 Coordination with Latvia
2.3 Mobile technologies
2.3.1 Digital
2.3.2 3G mobile
2.4 Major mobile operators
2.4.1 Eesti Mobiltelefon (EMT)
2.4.2 Radiolinja Eesti/Elisa
2.4.3 Tele2 Eesti
2.4.4 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Message Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Enhanced Data rates for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 Location-based services
2.7.2 M-commerce
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1998 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2014
Table 3 Mobile number portings 2008 - 2012
Table 4 EMT subscribers 2005 - 2013
Table 5 EMT ARPU 2005 - 2013
Table 6 EMT mobile financial data 2009 - 2013
Table 7 Elisa financial data 2008 - 2013
Table 8 Elisa subscribers 2008 - 2013
Table 9 Tele2 mobile financial data 2008 - 2013
Table 10 Tele2 mobile subscribers 2007 - 2013
Table 11 Ratio of prepaid to postpaid subscribers 2000 - 2012
Table 12 EMT prepaid subscribers 2002 - 2013
Table 13 Total SMS messages sent 2004 - 2014
Table 14 Total SMS messages sent 2005 - 2014
Chart 1 Mobile subscribers and penetration rate 2003 - 2014
Chart 2 EMT financial data 2009 - 2013
Chart 3 Elisa financial data 2008 - 2013
Chart 4 - Tele2 mobile financial data 2008 - 2013

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