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Estonia - Mobile Market - Insights, Statistics and Analysis

Estonia - Mobile Market - Insights, Statistics and Analysis

Estonia's mobile market is among the more mature in Eastern Europe, with SIM card penetration particularly high for the region. Services are offered by mobile network operators EMT, Elisa and Tele2 as well as by one MVNO. WCDMA-based (3G) and HSPA networks serve as the basis for the growing mobile broadband sector, supporting a range of mobile content and applications, while an aggressive LTE deployment is also underway. These developments are expected to underpin future revenue growth in the sector. This report provides a concise overview of Estonia's mobile market as players further develop the data sector. It covers major players, regulatory developments, services offered and a variety of financial and operating statistics.

Key developments:

Elisa starts two-year program to provide 99% population coverage with LTE, trials LTE-A technology; EMT reports 50% of new subscribers take up a service based on its LTE network, merges with Eesti Telecom; regulator awards EMT and Elisa spectrum in the 800MHz band; Technical Surveillance Authority report for 2013; LTE networks providing national coverage; operator data to Q3 2014; Statistics Estonia data to 2013; regulator's 2013 market data and annual reports; recent market.

Companies covered in this report include:

EMT, Tele2 Eesti, Elisa.


1. Synopsis
2. Mobile communications
2.1 Overview of Estonia's mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 Third Generation (3G) licences
2.2.2 Fourth Generation (4G) licences
2.2.3 800MHz licences
2.2.4 2.1GH licences
2.2.5 Mobile Number Portability (MNP)
2.2.6 Mobile Termination Rate (MRT)
2.2.7 Coordination with Latvia
2.3 Mobile technologies
2.3.1 Digital
2.3.2 3G mobile
2.4 Major mobile operators
2.4.1 Eesti Mobiltelefon (EMT)
2.4.2 Radiolinja Eesti/Elisa
2.4.3 Tele2 Eesti
2.4.4 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
2.6 Mobile data services
2.6.1 Short Message Service (SMS)
2.6.2 Multimedia Message Service (MMS)
2.6.3 General Packet Radio Service (GPRS)
2.6.4 Enhanced Data rates for GSM Evolution (EDGE)
2.6.5 High Speed Packet Access (HSPA)
2.6.6 Long-term Evolution (LTE)
2.6.7 Mobile TV
2.7 Mobile content and applications
2.7.1 Location-based services
2.7.2 M-commerce
3. Related reports
Table 1 Historic - Mobile subscribers and penetration rate 1998 - 2004
Table 2 Mobile subscribers and penetration rate 2005 - 2015
Table 3 Mobile voice traffic 2006 - 2014
Table 4 Mobile number portings 2008 - 2013
Table 5 EMT subscribers 2005 - 2014
Table 6 EMT ARPU 2005 - 2014
Table 7 EMT mobile financial data 2009 - 2014
Table 8 Elisa financial data 2008 - 2014
Table 9 Elisa subscribers 2008 - 2014
Table 10 Tele2 mobile financial data 2008 - 2014
Table 11 Tele2 mobile subscribers 2007 - 2014
Table 12 Ratio of prepaid to postpaid subscribers 2000 - 2012
Table 13 EMT prepaid subscribers 2002 - 2014
Table 14 Total SMS messages sent 2004 - 2014
Table 15 Total MMS messages sent 2005 - 2014
Chart 1 Mobile subscribers and penetration rate 2003 - 2015
Chart 2 Elisa financial data 2008 - 2014
Chart 3 - Tele2 mobile financial data 2008 - 2014

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