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Emerging Markets - Mobile Communications - Brazil, Russia, India, China (BRIC)

The BRIC countries were one of the first set of emerging markets grouped together in order to examine the potential of these markets for future opportunities. Today there are around 50 countries worldwide identified by various organisations as Emerging Markets which means they have been highlighted as countries undergoing industrialisation and rapid growth. In this report, BuddeComm highlights the BRIC countries (Brazil, Russia, India and China) and examines the important mobile communications environment in terms of key statistics, developments and the regulatory environment. Please note: BuddeComm offers a broad range of unique reports on telecoms in the emerging and developed markets beyond those included in this report.

Key developments:

Brazil is home to more than one third of all mobile users in Latin America and the Caribbean; Russia has a number of mobile network operators offering services although the market is dominated by three major operators (MTS, VimpelCom and MegaFon), which have expanded nationally through acquisitions of smaller regional service providers; From a humble start, growth in India’s mobile sector rapidly picked up pace and developed a sustained momentum, aided by higher subscriber volumes, lower tariffs and falling handset prices; China continues to extend its lead as the single largest mobile market in the world.


1. Synopsis
2. Introduction
3. Brazil
3.1 Overview of Brazil’s mobile market
3.1.1 Mobile statistics
3.1.2 Average revenue per user (ARPU)
3.2 Regulatory issues
3.2.1 Number portability (NP)
3.2.2 Mobile spectrum allocation and concession areas
3.2.3 Mobile virtual network operator (MVNO)
4. Russia
4.1 Overview of Russia’s mobile market
4.1.1 Mobile statistics
4.2 Regulatory issues
4.2.1 Mobile number portability
4.2.2 3G licences
4.2.3 800MHz spectrum
4.2.4 Calling Party Pays (CPP) legislation
4.2.5 Roaming
4.2.6 Infrastructure sharing
5. India
5.1 Overview of India’s mobile market
5.2 Mobile statistics
5.3 Mobile market segments
5.4 Regulatory issues
5.4.1 Background
5.4.2 Developments in 2011
5.4.3 Developments in 2012
5.5 2G corruption scandal
5.5.1 Allegations
5.5.2 Charges
5.5.3 Court decision, appeal and aftermath
5.5.4 Re-auctioning of 2G spectrum
5.6 Analysis: 2G scandal - 2011
6. China
6.1 Overview of China’s mobile market
6.2 Mobile statistics
6.2.1 Mobile subscribers 1995-2012
6.2.2 Mobile subscribers by operator
6.2.3 Prepaid cards (SIM and PIM cards)
6.2.4 Mobile talk time
6.3 Regulatory environment
6.3.1 Overview
6.3.2 Tenth Five-Year Plan (2000-2005)
6.3.3 Eleventh Five-Year Plan (2006-2010)
6.3.4 Twelfth Five-Year Plan (2011-2015)
7. Related reports
List of Tables, Charts and Exhibits
Table 1 – World’s six largest mobile markets – 2011
Table 2 – Brazil - mobile subscribers and penetration rate – 1997-2012
Table 3 – Evolution of mobile ARPU in Brazil – major operators – 2008 - 2011
Table 4 – Russia - mobile operators, subscribers and annual change – Mar 2012
Table 5 – Russia - mobile subscribers and penetration rate – 1995 - 2013
Table 6 – Russia - Mobile operator market share – Sep 2012
Table 7 – Russia - mobile service revenue – 2003 - 2012
Table 8 – Overview of India’s mobile market – 2010 - 2012
Table 9 – India - mobile subscribers, annual change and penetration – 2006 - 2012
Table 10 – India - mobile subscribers (GSM and CDMA) – 2002 - 2012
Table 11 – India - GSM mobile subscribers and annual change – 1997 - 2012
Table 12 – India - mobile penetration urban and rural – 2007; 2009 - 2012
Table 13 – India - mobile services revenue – 1996 - 2012
Table 14 – India - mobile ARPU by technology, prepaid/postpaid/blended – March 2012
Table 15 – India - mobile ARPU (GSM and CDMA) – 2005 - 2012
Table 16 – China - mobile subscribers and annual change – 1995 - 2013
Table 17 - China - mobile subscribers by operator and annual change – June 2012
Table 18 - China - Prepaid mobile subscribers by operator – September 2010
Table 19 - China Unicom postpaid versus prepaid mobile subscribers by network – 2004 - 2010
Table 20 - China Mobile postpaid versus prepaid mobile subscribers – 2004 - 2010
Table 21 - Mobile talk time – 2006 - 2011
Chart 1 – Brazil - operators’ mobile ARPU – 2008- 2011
Chart 2 – Russia - mobile subscribers and penetration rate – 2002 - 2013
Chart 3 – India - mobile subscribers and penetration – 2006 - 2012
Chart 4 – India - mobile subscribers (GSM and CDMA) - 2002-2012
Chart 5 – India - GSM mobile subscribers and annual change - 1997-2012
Chart 6 – India - mobile penetration urban and rural - 2007; 2009-2012
Chart 7 – India - mobile ARPU (GSM and CDMA) - 2005-2012
Chart 8 - China mobile subscriber growth, population penetration – 2000 - 2013
Chart 9 - China operator market share 2G vs 3G – June 2012
Exhibit 1 – Subdivision of Brazil into regions and areas
Exhibit 2 – Brazil - H-band for 3G services – lots, areas, and spectrum winners
Exhibit 3 – India - operators and licences affected by 2G licensing process cancellation – February 2012

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