Ecuador - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
OTT services to expand in 2016
Ecuador's fixed-line teledensity is low for the region. To some extent this has resulted from topographical challenges which have rendered the cost of deploying fixed-line infrastructure in remote and mountainous areas prohibitive. However, there has also been a legacy of underinvestment in telecoms infrastructure as a whole.
In line with the global trend, Ecuadorians have turned to mobile handsets in preference to the traditional fixed-line phone. The country's telecom market is heavily skewed towards mobility, with seven mobile phones for every fixed line in service. Nevertheless, the ratio between fixed and mobile accounts has remained stable since 2009.
Although Ecuador has seven fixed-line operators and a large number of Internet Service Providers (ISPs), state-owned incumbent CNT dominates the fixed-line and therefore the ADSL market.
The mobile sector is virtually a duopoly between América Móvil's Conecel (trading as Claro) and Telefónica's Otecel (trading as Movistar), with CNT (previously Telecsa/Alegro) having a small share of the market.
The government is keen to advance universalisation and improve teledensity, and we can expect CNT to continue its efforts to expand the country's fixed-line infrastructure. CNT will also continue to capitalise on its ADSL service, which only took off in 2009 and still faces significant unsatisfied demand. A national broadband plan aims to expand and improve internet access for all Ecuadoreans. The fixed broadband market including both ADSL and cable modem services should continue to grow by at least 25% annually. The mobile broadband market is also expected to grow strongly in the coming years.
A new Telecom Law has been the subject of national and international controversy, particularly for its treatment of broadcasting. The most controversial points include the redistribution of spectrum and the creation of a regulatory authority in charge of censorship.
Telefónica planning OTT service in 2016; launches Tuenti Movil sub-brand; Arcotel assumes role as integrated telecom sector regulator; CNT expands reach of 1Gb/s fibre network; Movistar and Claro develop reach of LTE services following launch in 2015; government promotes its National Plan for Good Living 2013-2017 for socio-economic development; first phase of ASO scheduled for December 2016, with complete transition to digital TV expected in late 2018; AWS spectrum deployed for LTE; Univisa launches satellite pay-TV service, starts closing down MMDS service; report update includes the regulator's market data into November 2015; telcos' operating data, recent market developments.
Market penetration rates in Ecuador's telecoms sector 2016 (e)
Market | Penetration rate
Mobile | 88.6%
Fixed | 15.6%
Broadband | 9.3%
(Source: BuddeComm based on industry data)
Companies mentioned in this report:
CNT, Etapa, TVCable (Suratel), Claro (Ecuador Telecom/Telmex), Linkotel, Etapa Telecom, Global Crossing, Grupo Coripar, Starsat, Movistar, PuntoNet, Ecuanet/Megadatos. Easynet, Trans-telco, Empresa Eléctrica Regional Centrosur, Transelectric, Telconet, DirecTV, TVCable, Univisa.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook