Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming
Often internet and mobile users connect for purely entertainment purposes. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling new apps and participating in games and gambling - the online and mobile platforms now offers a myriad of services based on entertainment.
In 2014 improved infrastructure is helping to drive these markets with broadband (FttH) and 4G networks being rolled out and enormous growth is predicted ahead. It is mobile broadband apps in particular which are thriving with improvements in mobile infrastructure and a stream of new apps and services are now continually being released to the market. Mobile gambling in particular is expected to thrive once the infrastructure is well established and online and mobile gaming is also one of the most popular online activities - after social networking.
This BuddeComm report provides a global overview of the key areas for entertainment on mobile and fixed Internet. It includes information and statistics on social networks, app stores, photo messaging, online and mobile gambling and gaming and digital music. Please note: Online video and Mobile TV is covered in a separate report.
In 2014 there are over 2 million apps available from Google Play and Apple app store combined; In May 2013, Candy Crush Saga by King.com was the most popular mobile game downloaded from Apple's app store; Purchasing and accessing online music has been very popular for a number of years and was one of the key drivers behind the early developments in digital media; In 2014 music streaming continues to be a key growth area with Google, Apple, Amazon and other start-ups competing heavily in the sector; In 2013 Twitter's Vine because the fastest growing app in the world.
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