Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming
Often internet and mobile users connect for purely entertainment purposes. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling new apps and participating in games and gambling - the online and mobile platforms now offers a myriad of services based on entertainment.
It is mobile broadband apps in particular which have attracted much attention over the past couple of years. A stream of new Apps and services are now continually being released to the market and the entertainment and leisure sector is often the focus of these apps.
This report provides a global overview of the key areas for entertainment on mobile and fixed Internet. It includes information and statistics on social networks, photo messaging, online and mobile gambling and gaming and digital music. In addition it provides a brief key study on selected companies and a look at the leading app stores. Please note: Online video and Mobile TV is covered in a separate report.
The digital entertainment market is now worth billions of dollars in revenue and is driven by the growing uptake of smart phones and touchscreen tablets; Improved infrastructure is also helping to drive these markets with broadband (FttH) and 4G networks being rolled out; Enormous growth is predicted ahead for mobile gambling, particularly once there are mass market 4G wireless networks in place (2013-2015); Online and mobile gaming is also one of the most popular online activities after social networking; In May 2013, Candy Crush Saga by King.com was the most popular mobile game downloaded from Apple's app store; Purchasing and accessing online music has been very popular for a number of years and was one of the key drivers behind the early developments in digital media. In 2013 music streaming is a key growth area with Google, Apple, Amazon and other start-ups competing heavily in the sector; also in 2013 Twitter announced it had confidentially filed for IPO.