Market Research Logo

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming

Attention: There is an updated edition available for this report.

Often internet and mobile users connect for purely entertainment purposes. From updating social networks, browsing interesting websites, watching online videos, downloading and listening to music, trialling new apps and participating in games and gambling - the online and mobile platforms now offers a myriad of services based on entertainment.

It is mobile broadband apps in particular which have attracted much attention over the past couple of years. A stream of new Apps and services are now continually being released to the market and the entertainment and leisure sector is often the focus of these apps.

Digital and Mobile Media - Apps, Entertainment, Social Networks and Gaming provides a global overview of the key areas for entertainment on mobile and fixed Internet. It includes information and statistics on social networks, photo messaging, online and mobile gambling and gaming and digital music. In addition it provides a brief key study on selected companies and a look at the leading app stores. Please note: Online video and Mobile TV is covered in a separate report.

Latest developments:

The digital entertainment market is now worth billions of dollars in revenue and is driven by the growing uptake of smart phones and touchscreen tablets; Improved infrastructure is also helping to drive these markets with broadband (FttH) and 4G networks being rolled out; Enormous growth is predicted ahead for mobile gambling, particularly once there are mass market 4G wireless networks in place (2013-2015); Online gaming is also one of the most popular online activities after social networking; Purchasing and accessing online music has been very popular for a number of years and was one of the key drivers behind the early developments in digital media. In 2013 music streaming is a key growth area with Google, Apple, Amazon and other start-ups competing heavily in the sector.

Companies mentioned in this report:

Leading app stores; Foursquare; Facebook; Instagram; Snapchat; MySpace; Pinterest; Twitter; LinkedIn.

1. Synopsis
2. Portals or Apps?
3. Mobile apps insights
4. Social networks
4.1 Mobile social networking
4.2 Adult services
4.3 Online dating
5. Mobile photo-messaging
5.1 Instagram
6. Online and mobile gaming
7. Online and mobile gambling
8. Online and mobile music
9. Brief case studies
9.1 Facebook
9.2 Google
9.2.1 Google+
9.3 MySpace
9.4 Pinterest
9.5 Twitter
9.6 LinkedIn
10. Advertising – a key revenue source
10.1 In-game advertising
10.2 Social media advertising
10.3 Online video advertising
10.4 Online search advertising
10.5 Mobile Location-Based Advertising (MLBA)
11. Related reports
Table 1 – Global leading app store competitors
Table 2 – Time spent on online in social networks by top 10 countries – 2010; 2011; 2012
Table 3 – Global wagers via mobile gambling – 2011; 2017
Table 4 – Global digital music revenue – 2007 - 2013
Table 5 – Top 10 countries using Facebook – 2012
Table 6 – Top 5 countries using LinkedIn – 2013
Table 7 – Worldwide in-game advertising spending – 2010; 2013
Table 8 – Worldwide social network advertising spending – 2008 – 2016
Table 9 – USA social network advertising spending – 2008 - 2009
Exhibit 1 – Mobile apps examples
Exhibit 2 – Top 5 free leading apps – App Store and Google Play – mid 2013
Exhibit 3 – Top 5 paid leading apps – App Store and Google Play – mid 2013
Exhibit 4 – Vancouver mall customers shop via Facebook
Exhibit 5 – Foursquare
Exhibit 6 – Mobile video communication: FaceTime and Google Talk
Exhibit 7 – Examples of popular online dating sites
Exhibit 8 – Examples of key players in gaming industry sectors worldwide
Exhibit 9 – Apple iTunes
Exhibit 10 – Twitter usage facts
Exhibit 11 – LinkedIn
Exhibit 12 – Anarchy Online by Funcom
Exhibit 13 – Facebook and Nielsen’s marketing alliance

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report