Market Research Logo

Digital Media - Video Streaming (Fixed and Mobile Services) Insights


Attention: There is an updated edition available for this report.

Digital Media - Video Streaming (Fixed and Mobile Services) Insights

Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and in early 2016 it had over 75 million subscribers worldwide, with its international presence driving growth.

Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.

Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

This report provides an insight into the key trends taking place in online and mobile video media. For information on IPTV and home networking systems, see separate report: Digital Media - Broadcasting Transformation - Smart TV, Pay TV and Digital TV Insights.

Latest developments:

Amazon began offering download-to-mobile services in September 2015; China's OTT revenues are expected to soar between 2014 and 2020; Online Video-On-Demand has gained the attention of internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Netflix and Walmart Vudu just some of the players vying for position; China Telecom is the largest IPTV provider in terms of subscribers, followed by Orange, AT&T and Verizon; In 2016 the Chinese e-commerce provider Alibaba is expected to launch an online video streaming service known as Tmall Box Office.

Companies mentioned in this report:

Google YouTube; Facebook; Netflix; Amazon; Hulu; BBC iPlayer; ABC iView; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble; Walt Disney, China Telecom, AT&T, Orange, Verizon.


1. Synopsis
2. Definitions
3. The video streaming market
3.1 Market Overview
3.2 Market statistics
3.3 Market fragmentation inhibits growth
4. Online video media
4.1 Introduction
4.2 Online video media versus IPTV
4.3 Advantages of video streaming
5. Video-On-Demand services
5.1 cloud services
6. Industry insights
6.1 TV Everywhere (TVE) and multi-screens
6.2 Video Content Delivery Network (CDN) services
6.3 Geo-blocking
6.4 Copyright and the internet back in the Spotlight
7. Brief case studies
7.1 Netflix
7.2 YouTube
8. Video streaming over mobile networks
8.1 On-demand mobile TV and download to-mobile
8.2 Broadcast mobile TV
8.3 Mobile TV market summary
8.4 Mobile video market outlook
8.5 Smartphones and mobile TV
9. Conclusion: The future of video in telecoms
10. Related reports
Table 1 Global IPTV subscribers 2010 2016
Table 2 Global OTT video streaming revenue 2015; 2020
Table 3 Netflix domestic and international subscriptions 2011 Q1 2016
Table 4 Netflix consolidated revenue 2009 Q1 2016
Table 5 Online video unique visitors top online video properties in the US 2010; 2012; 2014; 2015
Exhibit 1 Examples of key IPTV vendors worldwide
Exhibit 2 Examples of online VoD sites
Exhibit 3 Equivalence between access modes and traditional audiovisual use
Exhibit 4 Blockbuster closes its stores across America
Exhibit 5 Definition: Content Delivery Networks (CDN)

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report