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Digital Media - Triple and Quad Play Insights


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Telecom Investment Research Note

A key business model to deliver integrated products such as the features offered by Smart TVs; is known as a triple or quad play model and includes devices which offer internet access, voice services, video/TV or mobile services to a subscriber via a single connection. These multi-play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables. In the past the combined package were not priced attractively enough to attract customers, but there are now changes that are leading to a revival of these multi-play models.

Latest developments:

Bundled offers are very popular in parts of Europe; Quad play is the next growth area; a number of countries in Asia are also leading multi-play developments.

Companies covered in this report include:

SFR; Orange; Canal+; Iliad (Free); Bouygues Telecom.


1. Synopsis
2. Introduction
3. The three elements
4. National broadband networks are ideal for triple play
4.1 Lower costs open up access to new models
5. What went wrong with triple play initially?
5.1 Failing telco models
5.2 VoIP and video – hard nuts to crack
5.3 TV camera in front of radio programs
5.4 The failure of portals
6. The future of triple-play
6.1 Diversification of video content
6.2 Tele-presence will be the killer app
6.3 Triple play is an access product
6.4 Different Customer service models
6.5 Media centres in the home
6.6 Triple play moving to the cloud
7. Key multi-play markets in Europe and Asia
7.1 Case study: multi-play in France
7.1.1 Numéricable
7.2 Case study: multi-play in China
7.2.1 Overview of media convergence
7.2.2 Triple play background
7.2.3 Regulatory developments on media convergence
7.2.4 Convergence trials
7.2.5 Three-network integration trials
8. Related reports
List of Tables and Exhibits
Table 1 – China - reception devices connected to main television set – 2008
Exhibit 1 – Multi-play definition
Exhibit 2 – Types of telecom convergence

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