Digital Media - Online Video Streaming, iVoD and Mobile TV Insights
Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Online video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.
Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and has seen its international subscriber base triple between 2012 and 2014.
Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.
Mobile TV/video is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.
This report provides an insight into the key trends taking place in online and mobile video media. For information on IPTV and home networking systems, see separate report: Global IPTV, Smart TV and Digital TV Insights.
China's OTT revenues are expected to soar between 2014 and 2020; geo-blocking has become a controversial issue in Australia and New Zealand, where availability and pricing of video content compares poorly with the US and the UK; adding further competition to the already highly contested online Video-On-Demand sector; Walt Disney and Apple announced in 2014 the launch of a cloud-based service called Disney Movies Anywhere; Online Video-On-Demand has gained the attention of internet heavyweights Google and Facebook; the US is an interesting market to watch for VoD developments with Hulu, Netflix and Walmart Vudu just some of the players vying for position.
Companies mentioned in this report:
Google YouTube; Facebook; Netflix; Amazon; Hulu; BBC iPlayer; ABC iView; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble; Walt Disney.